Generate Income Using Facebook – Is This the Next Big Marketing Opportunity? Clearly one of the big questions posed to internet marketers is this: “Is social media really the next big marketing opportunity?” In particular, many are asking the question of how to generate income using Facebook, specifically. In marketing circles, the revolution sparked by the internet was a bit of a Godsend. The internet offered marketers the opportunity to more accurately target consumers and indeed offer them on-demand and desired content like never before. The ability to determine content on a web page and distribute the most relevant advertising content was and still is a tremendous advantage and indeed a cost savings to advertisers. Social media has taken this targeting to yet another level. It now offers the consumer the ability to customize entirely, based on his or her likes, the type of content they are exposed to or want to follow. Also, social media contains a “viral quality”, which means product information is spread word of mouth as much as it is through posted advertising. Enter Facebook At 500 million users and growing each and every day, Facebook is not only the number one visited social media site, but recently surpassed Google as the number one visited site , period. It is literally the biggest recent phenomenon seen on the internet. A user interface that allows for quick communication and the ability to create fan pages and group pages very easily are some of the things that make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available to the Facebook user. So How Does Facebook’s Usability Affect a Marketer? Traditional marketing plans were constructed to be used based on demographics included within TV, radio, print media, and in more recent times, web sites. What Facebook offers is not only an array of avenues and advertising options, but can be surgical in the way your audience is targeted. •
Advertising - The first opportunity, which is perhaps the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics. This can be dialed in to demographic specifics such as gender, age, location, what is there favorite football team, etc….extremely targeted!