CONFERENCESSALESPLANNINGDESIGNADVERTISINGTRACKINGPUBLICRELATIONS WEBSITESPOSTERSCONSULTANCYPASSIONEXHIBITIONSEMAILSOLUTIONS CUSTOMERSATISFACTIONSALESSTRATEGYPHOTOGRAPHYPRINTMANAGEMENT MARKETINGPLANSCONCEPTUALTHINKINGCAMPAIGNSIMPLEMENTATIONSUCCESS
Your integrated sales and marketing support specialist
pure passion At TWO Marketing we are resolutely passionate about marketing, and we seek nothing more than to focus that passion on building customer relationships for our clients to increase sales and support growth, by whatever medium is deemed most appropriate. TWO Marketing is a successful, results-based business with multi-faceted expertise across the marketing spectrum to plan, design, build, implement and track a perfect solution. Whatever the brief - strategic planning, graphic design, print management, exhibitions or event management, sales promotions or development, websites, ecommerce or advertising campaigns, the TWO team of specialists consistently delivers with unerring passion. As a dedicated marketing partner providing a full support service, from initial planning to complete working plan, TWO Marketing can bring customer passion to your business through proven marketing techniques that build solid relationships, create desire for your products or services and cement customer retention.
If you want to have a share of the passion and build your business, then it’s definitely time to team up with TWO Marketing!
positive plans
Marketing Pla n
Your Marketin g Plan is the key documen drives your bu t that siness forward and should al be referred to ways when making any decisions your business for . The plan cl early defines products or se yo ur rvices, their re spective featur benefits and es , usp’s, pricing strategy, anal and response ys is of to competitor activity, toge with your prom th er otional schedu le. TWO Marketin g can help yo u produce a class plan tailo firstred specifically to your busine and to your go ss als.
Consultancy
It is highly lik ely that as a co mpany your ai to grow revenu m is es faster, gain market share generate mor and e profits. TW O Marketing de and builds th signs e best-fit sale s strategy, pr and team to oc ess meet such op erational goal s. Sales Plan Our approach is strictly hand son . W e do re commend, w n’t just Your Sales Plan e assess, plan directly links and implemen to your Marke ch an Plan and will ge , treating your t ting support the cu business as if stomer acquis it was our own. We roll and retention iti on up our sleeve strategies for s, work closel your business you, and are y with should includ . It ac countable to e sales struct yo u ur fo es r re an sults. d targets for new busine Whether you ss and accoun are launching t managemen a ne your sales ac w or need a cr initiative t. If tivities are less itique for yo effective than ur existing sa wish and you pr yo og u ramme, TWO les need to boos Marketing of t your pipelin it’s time to ju fers proven e so th lu en tio ns to mp start your generate the de sales engine sired results. call on the ex be as simple and It may pertise of TW as a couple O Marketing. of da ys to listen, learn and ad just, or a m ore tailored Campaign Ma term program longme to re-igni nagement te an d re Whatever the -launch. Every promot demands, yo ional campaig u can be confi n must be tr w e ca to understand dent n deliver. acked its full return on investment. As an integral Our service al part of your M so includes Pr arketing Plan oject Managem campaign plan an , an d w y ent e ha ve a number of s should be tr fir us m ted resources ly cemented into your budg ca n follow the gu that ets. TWO Mar iding principl keting can eith es of deliverin be available su cc er es sf g ul for the initial projects. Co set-up by look rrect governan at where and a in cr ce g itical success is how to get yo factor for de u the best re livering your or on the basi pr tu oj rn ec , t on s of full man time and to bu agement, incl dget. design and uding creation of as sets and m purchase and edia placement. W e operate in bo the digital ar th ena and the more tradition methods of al advertising, whichever m best meets yo ed iu m ur current need s.
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The Client Rainstick Trading The Project Product Catalogue The Brief Capture the essence of the culture from which the multicultural instruments and gifts come from. The Solution Using imagery from the native areas from which the products originate, we were able to create a beautiful, colourful and memorable product brochure to stand out from the competition.
TWO Marketing was recommended to us when we relocated to this area five years ago. Since then we have used them for all of our marketing and promotional literature. Their team has a good all round feel for marketing. Coupled with their easygoing manner and excellent technical command, it has been easy to work together to produce impactful brochures and a strong company identity. This has translated into higher sales and pleasing growth. Jonathan Wells - Managing Director, Rainstick Trading
sales success
Sales Develop ment
Ensuring the right sales st ructure and sa processes are les essential in to day’s competit markets, and ive with many ye ars’ experienc sales developm e in ent, TWO Mar keting can of valuable advice fer and support.
Sales Structure s & Channels To
support your Marketing Plan objectives for customer retention, de velopment an acquisition, it d is imperative you implemen the most appr t opriate sales structure for business (e.g yo ur . Key Accoun ts, Field Sa Telesales or les, Direct Sales) and, depend on the size of ent your business , you may al wish to segm so ent part of yo ur sales force industry focus. by
Sales Process es
There are m any ways to improve client relationships that will lead to increased sa revenue. TWO les Marketing can fully design an implement an d y of the follo wing concepts your business fo r : New custom er process - w ith ‘nursery care’ for the fir st 3-6 months Customer sp onsorship prog ramme - where customers become partne rs with Senior Executive involvement
Sales colla teral - to ensu re your sales people ha ve access to th e right support materials to sell your pr od uc ts or services (e.g. presen tations, brochu res, tariff guides, ca se studies, et c.) Lead manag ement - includ ing CRM solutions and customer segmentation The custom er sales ladder - a solution to manag e the pipeline of suspects, prospects and customer s Account m anagement bu siness plans Tender man agement and quotations Customer sa tisfaction surv eys - to help you identif y where you ne ed to prioritise your effort s Telephone solutions - to drive customer relationshi p activity Sales target s, commission schemes and reporting solutions Sales campa igns - motivat ion incentives to drive ac tivity individu ally or as team Sales traini s ng and develo pment - selling on the phon e or online, up -selling techniques , key account m an agement, consultativ e selling, appo in tm ent making, closing te chniques, etc.
Affiliate Marke ting
Another grea t method to promote your products or se rvices to a targ et ed group is the use of an affil iate partner. TW O Marketing ha carefully select s ed a UK agen cy to help drive sales. We w ork together on your offer agree a cost and per acquisition (CPA) then wor with the affilia k te agency to get companies advertise your to proucts or serv ices for you.
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Online Advertis
e of promoting g is the practic tin ke ar M l ita ig D stribution using digital di es ic rv se or ts nt produc a timely, releva ach people in re to ls g ne tin an ke ch Mar manner. TWO e iv ct ffe -e st k and co ent and trac build, implem , gn si de n ca g campaigns. digital marketin linked in r of services be m nu a r We offe suppliers and e UK’s leading th of e m so with stand out ur campaign yo e ak m to partners turn. We view u the right re yo g in br d an benefits r key service ou of e on le this as ting as a sing g TWO Marke tin in po ap n whe g services. les & Marketin supplier of Sa
mly planted in ing is now fir is rt ve ad et rn Inte ss wants g. If a busine tin ke ar m of the world tionally but locally and na ed is gn co re to be et then arketing budg m g bi a ve ha does not alternative of ising is the rt ve ad et rn inte e internet people use th of ns io ill M er choice. n reach a wid sis, so you ca ba ily da a th on m - at y other mediu an ith w an th r. audience is so popula et advertising rn te in hy he w is ew n it is inexpensiv at th is on as re Another vertising. TWO her forms of ad ot to d re pa m rtising co and place adve gn si de n ca g Marketin rious forms of audience in va et rg ta ur yo r fo campaigns. ‘Pay Per Click’
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basic gns si de g tin ke TWO Mar icro sites and lash pages, m sp s, te si re hu design broc Linking a good s. te si ce er m full ecom ild will prove application bu e th to rm fo plat to your site. ing customers crucial in driv
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TWO Marketing has been working with us for the last four years. As a result of all of their patience and hard work we now have a co-ordinated corporate image that is reflected in all of our promotional material. A pleasure to work with and nothing is too much trouble. Barbara Greasley - Director, Norfolk Broads Direct
to create, n help you ca g tin ke ar g TWO M Email Marketin k professional ac tr d , an rs te nd se l Newslet ing HTML Emai ud cl in , ns ig e campa g services. W ail Broadcastin Em d an e es ag in an Ez to m hing you need yt er ev e id ov gy can pr keting strate ’s Email Mar ny pa m co n tio ur lu yo ent so full managem a r fe of n ca or we for you.
Photography: TWO Marketing
s Email Solution
The Client Norfolk Broads Direct and Broads Tours The Project Two new websites The Brief Design two transactional websites with full content management systems which inform the user of all that is happening with Broads Tours river trips and Norfolk Broads Direct cruisers and holiday homes, and also offers information about the area in general. The Solution The websites were created to be user friendly ie easy to navigate. Expansion was also a consideration, so the sites have been built in such a way that on-line booking can be integrated with ease.
The Client Hermes The Project Re-branding from Parcelnet to Hermes The Brief Parcelnet, the UK’s largest home delivery courier company, needed to re-brand to Hermes. TWO Marketing were appointed the lead agency to drive the re-brand project forward and to promote the communications to all stakeholders. The Solution TWO Marketing proposed and implemented a full, strategic marketing plan to cover every aspect of the re-brand including people, facilities, communications and customers.
We were delighted with TWO Marketing’s creative flare and passion. The results were excellent and delivered great messages to both our internal and external customers. TWO Marketing has delivered many different assignments for us, including the re-branding of our business from Parcelnet to Hermes, the full management of exhibitions, conferences and events and the design and print of internal communications material. In addition TWO Marketing designed and delivered some excellent, eye-catching advertising campaigns to raise our brand awareness and support customer acquisition plans. Carole Woodhead - CEO Hermes
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Events ients to make & s n o Exhibiti g has all the ingred list exhibition
Join the growing list of companies who have already put their trust in TWO Marketing ...
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CONFERENCESSALESPLANNINGDESIGNADVERTISINGTRACKINGPUBLICRELATIONS WEBSITESPOSTERSCONSULTANCYPASSIONEXHIBITIONSEMAILSOLUTIONS CUSTOMERSATISFACTIONSALESSTRATEGYPHOTOGRAPHYPRINTMANAGEMENT MARKETINGPLANSCONCEPTUALTHINKINGCAMPAIGNSIMPLEMENTATIONSUCCESS
It just takes TWO … to create a great partnership!
TWO Marketing Ltd Melbourne House Church Street Attleborough Norfolk NR17 2AH
Tel: 0845 051 4232 Email: info@twomarketing.co.uk
www.twomarketing.co.uk