Adverts and Posters
Support Literature
META - Mobile Europeans Taking Action - 2011 Quit Smoking Advertising Campaign The Brief Promote awareness of Meta’s Quit Smoking Counselling Service for Thetford’s increasing migrant population. The Solution A series of adverts, posters and support literature was designed to simply communicate a main benefit of giving up smoking for individuals, partners, children and family whilst making the migrant audience aware of the local advisory service at their META Drop-in Centre which can help them. The message needed to be simple as it was reproduced in five different languages and the imagery had to represent the ethnicity of the people towards which the message was aimed.
Adverts
Trox UK - 2010 Corporate Advertising Campaign The Brief Trox UK have an outstanding reputation for providing high quality products that are market-leading, innovative and technologically advanced. Service and complacency have been issues in recent years so an advertising campaign to reaffirm the company’s position and instill fresh confidence in their ability to deliver was required. The Solution A series of adverts was produced using imagery focussed around air and water - the core elements which the company’s products either move, heat or chill. Such imagery is not typically seen in the industry trade publications so that alone would attract attention. Coupled with a strong positioning headline - Trust Trox - the campaign served to generate interest in the changes happening at Trox and restore confidence in the reputation for which Trox is globally known.
Support Literature
Web Banners Staff Welcome Packs
Brand Development
Head Office Launch & Reception Websites
ExCeL Exhibition Stand
Campaign Advertising Internal Communications Scratch Card Competitions
Parcelnet - Hermes Re-Brand The Brief Re-brand the UK’s largest courier delivery network from Parcelnet to Hermes, including all internal and external communications. The Solution The first role as lead agency was to develop the project team and governance reporting mechanisms. A full plan was formulated to cover all aspects of the re-brand, which included people, facilities, communications and customers. Each part of the plan had deliverables, actions and owners. TWO Marketing then designed, printed and delivered various marketing communications material for both internal and external customers. TWO Marketing also represented the UK on the European Steering Board to support the ongoing brand development.
Other services/products provided by TWO: Strategic Planning & Management Key Staff Recruitment Photography Corporate Hospitality Corporate Gifts Vehicle Livery
2010 Festival Logo
2010 Thetford Festival Logo for Thetford Tourism & Heritage Partnership The Brief Create a logo to represent culture, music, the arts and physical activity in and around Thetford. The Solution A variety of solutions were offered but the logo chosen successfully captured all the important elements stated in the brief - from buildings/statues of historical interest and importance, cycling along the many marked pathways to music/theatre in a bright, vibrant and inviting icon.
Photographic Canvasses
Website Team Building literature
Stationery Promotional Literature Large Format Posters
Sailing Barge Victor The Brief Identify key stakeholders and create strategic plans for investment and visitor management. The Solution Sailing Barge Victor, though in private ownership, has a mission to preserve an important vessel in the National Maritime Heritage register, and seeks to accomplish this through income-generating activities. The strategy to achieve sufficient levels of income is to target specific market segments including private individuals, corporate clients, affiliate groups and memberships, eg RSPB, Round Tables, etc. Additionally, the promotion of Victor amongst key influencing bodies and Maritime Heritage stakeholders is vital, eg Ipswich Maritime Trust, Maritime and Coastguard Agency, Local Authorities and the media in general. Consistent branding and communication of values and messages across the diverse stakeholders and markets is a key factor in Victor’s success to date.
New Logo
Folders
Exhibition Displays
Stationery
Product Branding
Corporate Brochure
Website
Product Literature & Data Sheets
2009 Re-Brand of UK Fire Ltd The Brief The previous UK Fire brand was tired, dated and appeared to imply associations with the National Front because of the Union Jack contained in the logo. The brief was to develop strategic plans for the marketing of UK Fire under a new corporate identity, including the development of investment opportunities/new markets and the introduction of new systems to streamline and create better efficiency, thereby transforming the image and operation of UK Fire to re-inspire confidence in the brand. The Solution Investment opportunities were established via a venture capital company, new markets were identified in the Middle East and promoted through exhibitions in Dubai and Saudi Arabia, and new online and internal systems installed. The creation of a crisp, clean, contemporary and striking identity representing a modern, forward-thinking company and apply it to every marketing application stationery, corporate literature, websites, product branding, signage, exhibition stands, vehicle livery and corporate merchandise. In addition, each product range had its own unique brand identity linked in style to the main logo.
Vehicle Livery
Scratchcards Web Banners
Promotion Rules
Shop Window Displays
Advertising
Promotional Leaflets
POS Displays
2011 McDonald’s Promotional Campaign The Brief To increase footfall through the Chapelfield shopping mall store by means of an innovative marketing campaign. The Solution The £50,000 give away was the solution we came up with promoted by awareness posters, banners, web banners, advertising, radio coverage and scratch card incentives. In the month of the campaign footfall increased by 18% in year on year comparison.
Party Invites
Table Cards
Roller banners
Event Photography
Programme Table & Stage Wraps
2011 Bradecca’s Got Talent Show The Brief An in-house talent show for employees of McDonald’s. TWO Marketing were asked to produce all the support collateral to create a look and feel based on the TV Show “Britain’s Got Talent” The Solution Creating illustrations relevant to acts performing we created invites, stage wraps, banners, programmes, table cards and posters to make the participants and audience feel that they were taking part in something special - a team morale lifter. TWO were also commissioned to take all photography related to the event
There is nothing more uplifting than a smile... www.hermes-europe.co.uk
Chr ist hav mas is e yo n u b early een h goo ere ... d?
Yaes glo u are pro bal spon ud to T3 Islan 2C Ch sors of be d DX ristm the pedit as ion 2011
Yaesu UK Ltd In challenging times, when customers are no less demanding, you must be confident your supply chain partner has the credentials to see you through.
... spread the Hermes smile across your business
Hermes, Europe’s leading home delivery specialist, handles over 110 million residential parcel deliveries and collections every year in the UK … that’s a whole lot of smiles!
Call us on or email us at sales@hermes-europe.co.uk
FT D
X 50
00 H
The 200 FT DX PremWatt Tra5000 Se 2 In ium Cl nsceiveries HF de uniq pend ass of rs are /50 MHz desigue optioent Re Yaesu a new ce ra FT DX requ ned to ns an ivers dios wi 50 SM ire mee d acce plus th -5000 00 dem m 300 Sta andi ents of t the pe ssoriesmany Hz tion ng Am even rfo , Monit ±0.5p Roofi ng ateu the m rmance or pm Optio TXCO Filter FT r Ra ost DX nal dio Includ Optio 50 SM nal oper -5000 00D ed ator. 300 Sta
0845 60 60 500
F/50
Yaesu Yae
su Ads
_chr
istm
as.in
dd
1
UK
Ltd
Unit
12
Sun
Valley
Busin
ess
Park
0W
Tran
sce
iver
Bryan Turner Kitchens
Winn
all Clo
se
Drapers ad 280x210_v2.indd 2
z 20
Hz tion Monit ±0.5p Roofi ng or pm TXCO Filter Op Includ FT DX Includ tiona ed 50 SM l; -5000 00MP ed. 300 Sta Hz tion Mo ±0.05 Roofi ppm ng Fil nitor – Includ OCXO ter – – Inc Included ed luded .
Our local couriers, over 7,500 of them, efficiently provide a friendly and flexible service up to six days a week … delivering a smile to the doorsteps in their own neighbourhood. And with a great choice of industry-leading home delivery services, including next day, two day, two-five day, European, simple returns and retail stock collection, it is no wonder an impressive list of leading retail brands have already selected Hermes to support their muchvalued reputation for quality customer service … call today to find out how we can do the same for you.
MH
Winc
heste
28/04/2009 16:21
r Ha mp
shire
300x220_
norfolk_
SO
23 0L
B UK
19/0
8/20
11
10:5
9
x4
NSB_16
Print_
6
27/4/0
14:14
Page
1
January Jewels by local artist Annie Holgate
Another Masterpiece by Norwich Sunblinds
40% off
up to Selected Sun Blinds
8 St Benedict Street Norwich
01603 615945 Haverscroft Industrial Est Attleborough
01953 455415
Making perfect fashion sense Fashion trends come and go and your customers want to keep up to date. At Parcelnet we deliver styles direct to your customers throughout the UK (and parts of Europe too) up to 6 days a week Find out more about Parcelnet, the UK’s largest courier delivery service provider, and discover why we’re one company that will never go out of fashion.
Hermes Parcelnet
0845 60 60 500 or email us: sales@parcelnet.co.uk
www.parcelnet.co.uk
Advertising Samples A range of adverts for different clients designed to create impact and stimulate interest
Norwich Sunblinds
glossy
27/3/06
10:44
am
Page
1
GREEN DAY WEMBLEY STADIUM SATURDAY 19 JUNE £89.95
EXCLUSIVE OFFER
OP ST THETP ERFEACRS T G IFT!
10% OFF*
SPANDAU BALLET NEWMARKET NIGHTS FRIDAY 25 JUNE £45.00
IVE EXCLUS OFFER
tivals, , Fes London certs s, , Con vent Parks rts E Spo heme eums, ws, T us M Sho he s, how g ... T ppin Air S On! s, Sho n And Zoo O s Goe List
10F% F O
PINK PORTMAN RD, IPSWICH TUESDAY 29 JUNE £73.50
Christma s is alm an ost
d you are up RUSSELL strugglin on us of gifWATSON g to t ideESTATE SANDRINGHAM special as to surprise think the peop£61.00 SUNDAY 8we AUGUST le in ll Ch
you
r life en - Liv ALL PRICES INCLUDE COACH TRAVEL e may jus … the answ ery er! t have ASK FOR OUR LATEST LIVELIST TODAY!
10% OFFER
Fri 22 Jan BILLY CO Fri 5 Ma NNOLLY r RONAN Fri 5 Ma KEATING r STERE Sun 7 Ma OPHONIC r KAT S
FUN FOR ALL THE FAMILY
£79.50 £74.50
HERIN Mon 8 Treat the £69.50 E JENKIN Mar m S 13/26 Apr LADY GAGA favourite to tickets to see £79.50 WHITN stars in their 6/12 Ma EY HO £69.50 comple concer y WE USTON t, te STLIFE Thu 20 from £14 comfor with the simplic May RO 9.00 t of inclus D STEWA Sun 23 ity and from £82 RT May MA right to ive coa .50 RK ch travel the ven Thu 10 KNOPFLE £108.5 Jun ue gift that 0 Fri 11 Jun KEANE (THETF R will last … a Christmas £79.50 ORD) and las SIMPLY 04/06/2010 13:39Wed t! STOP RED (TH 16 Jun £57 .50 ETFOR LEONA PRES CHEC Tue 29 D) £64 LEWIS S!! K OUT Jun PIN .00 OUR WE MUSE, K (IPSWIC JL BSITE £89.95 H) OR GIV S & PE TE E US R KAY £73.50 A CA LL TO NOW DAY ON FOR OU R FULL SALE!
OFF
E g) bookin CLUSIV ect EX to 4 persons per r, book by 31st and dir
(up ets summe ’s on a great ive tick quote fitc 15x3 £££ ad.indd 1 e clive easier? h inclus Simply 0 and sav And wit could be t r August 201 ! bookle vel what s summe family day out mer excursions will be coach tra - you ! ssion thi sum your pa ery Travel Ask for our ck us out online e en ulg Ch m che Ind ice! today or e help fro littl the cho a by h d wit amaze
*
Alton Towers :: Clothes Show Live :: Dr Who Live Hobbycrafts :: Legoland :: Natural History Museum Performance Motor Show :: WWE Raw World Tour
? has something for SIONTravel SChenery including s, live music events YOUR PA everyone, Show tickets and direct Air inclusive s, with mand travel what Ev could enbetseasier? WHAT’S s, Zoos, Museu...coach , Sports
rk erts OFFER 10% OFF!* Theme Pa Musicals, ConcEXCLUSIVE Simply quote FITC AUTUMN , Shopping goes on and on! and book by 30th October 2010. t % OFF!* FER 10 k by ... the lis
LIVEL
IST
So don’t miss out on great family fun with great savings too! Ask for our current Excursions Booklet today or check us out online - you will be amazed by the choice!
*Conditions Cannot be used in conjunction with any other offer. OF ER, booapply. at CLUSIVE SUMM ts EX ply quote FITC £££’S on a gre ive ticke VE Sim and SA h inclus more details, please call 01603 630676 or 01379 741221 31.8.2010 For And wit t coach travel Booklet out! ec ursions will ily day www.chenerytravel.co.uk or www.chenerylive.co.uk r? Exc fam sie er and dir you Summ uld be ea online s Ask for our what co ck us out ice! ssion thi ay or che the cho 1 23/07/2010 your pa le help ClivetodA5_FITC_Ad_aug_v3.indd by e d ulg r. Ind be amaze other offe with a litt l! er with any ion mm ve unct su enery Tra ly. Cannot be used in conj 21 from Ch ns app 9 7412 * Conditio or 0137 ve.co.uk 76 06 yli 3 63 ener on 0160 or www.ch 2 BOOK 10 09:4 .uk 18/05/20 CALL TO erytravel.co en www.ch
Chenery Travel / Live
16:07
dd 1
ITC_Ad.in
Clive A5_F
Holiday Cruisers & Homes On The Norfolk Broads
Ster Century Cinemas
For more information and our 2010 brochure call us or visit our website
Wroxham 01603
782207
Potter Heigham
01692 670711 www.broads.co.uk
Broadli
fe 90x1
30_ad_
v2.indd
What be tter way enchan to discov tin river tour g landscape th er the diversity of an to re s, lax on on this refreshm with entertain ing ents an e of d a license live commenta our Schedu ry, light d bar. led trips October availabl e . and Au Evening music from 1st April - 31st gust. trips av ai lable Ju Or if yo ly uw then pa ould rather be ck at the he day and a picnic, hire lm your a allow th self, at your e Broads boat by the ho own pa ur or to reveal ce. its won ders To expe rie us or vis nce the specia it our we l magic of the Br bsite w ww.bro adstou oads, call rs.co.uk
1
Norfolk Broads Direct & Broads Tours 19/07/20
11 13 :45
Advertising Samples A range of adverts for different clients designed to create impact and stimulate interest
handcrafted beautiful kitchens ... O ND - 5 4 RO U m TO Y pm W S a am O EN y 9 10 D ER -3 SH OP rida ay TE K N W - F und VI O IO am NO day & S on ay IN CO T 11 M rd E H RA Y tu Sa AR SC ST L U O N JU B YO R EMO 6TH OU D Y 1 DA
S M AY pm pm
R TU SA
... endorsed by Richard Hughes
handcrafted kitchens ... Kestrelbeautiful Furniture
... enjoyed by you
EDP_ads270x160_bosch.indd 1
Abbey Farm Commercial Park Horsham St Faith Norwich NR10 3JU
Tel: 01603 891300 email: sales@kestrelfurniture.com www.kestrelfurniture.com
S M AY m m O ND - 5p 4p RO U m W S a am O EN y 9 10 SH OP rida day W - F un NO day & S on ay M rd tu Sa
Successful celebrity chef Richard Hughes believes in using only the best local ingredients and suppliers, which is why he is proud to endorse Kestrel Kitchens.
29/06/2011 10:08
Kestrel Kitchens
... endorsed by Richard Hughes Successful celebrity chef Richard Hughes believes in using only the best local ingredients and suppliers, which is why he is proud to endorse Kestrel Kitchens.
... enjoyed by you
EDP_ads270x160.indd 4
Kestrel Furniture
Abbey Farm Commercial Park Horsham St Faith Norwich NR10 3JU
Tel: 01603 891300 email: sales@kestrelfurniture.com www.kestrelfurniture.com
29/06/2011 10:28
Advertising Samples A range of adverts for different clients designed to create impact and stimulate interest