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Page 45

Frozen four

Is it still a collectible if you can eat it? Beatle Bars (left and below left) were “delicious ice cream bars covered with chocolate crunch.” The frozen treats were marketed in 1965 by Hood, an imprint of the Country Club Ice Cream Co. in Paterson, NJ. On the side of the box was an offer for a “lucky Beatle coin” redeemable from Alking Enterprises in Los Angeles. The coins — embossed with the boys’ faces, of course — could be obtained by mailing in one wrapper (or a facsimile) plus 50 cents. Bottom left: A Beatles Candy box promised a free hand puppet inside. (These were simply color printing on clear plastic.) Below: The Ringo Starr hand puppet. Yeah ... Yeah ... Yeah ...


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