ING Retail Jaarprijs
History
‘The Art of Camouflage clearly stands out’
In 2005, The Art Of Camouflage opened the first store in Utrecht. Soon, other cities followed in different parts of the Netherlands. Nowadays, The Art of Camouflage can be found in seven different cities. In 2010, Camouflage will expand its premises to other countries in Europe.
The Art of Camouflage was nominated for the prestigious 2009 ING Retail Jaarprijs. The jury report: “The Art of Camouflage clearly stands out in an otherwise dull Dutch clothing landscape. The constantly evolving use of fabrics, the fresh looking interiors, and the combination of bricks and clicks are some of the reasons behind the success of the formula. If the past is any indication, the future will look quite bright for The Art of Camouflage.”