ING Retail Jaarprijs
History
‘The Art of Camouflage clearly stands out’
In 2005, The Art Of Camouflage opened the first store in Utrecht. Soon, other cities followed in different parts of the Netherlands. Nowadays, The Art of Camouflage can be found in seven different cities. In 2010, Camouflage will expand its premises to other countries in Europe.
The Art of Camouflage was nominated for the prestigious 2009 ING Retail Jaarprijs. The jury report: “The Art of Camouflage clearly stands out in an otherwise dull Dutch clothing landscape. The constantly evolving use of fabrics, the fresh looking interiors, and the combination of bricks and clicks are some of the reasons behind the success of the formula. If the past is any indication, the future will look quite bright for The Art of Camouflage.”
Target Group
Brand Philosophy
‘Combines a traditional style with individuality’
The Art of Camouflage is a unique clothing concept for men with distinguished taste and an eye for detail. Not only does Camouflage offer collections in retail stores throughout the Netherlands, but also throughout the rest of Europe. The Art of Camouflage combines a traditional style with individuality. Usually stylish and neat, but sometimes with a more tongue-in-cheek approach. This is a brand that will appeal to many, while it retains its exclusiveness to only those who were lucky enough to obtain one.
The Art of Camouflage is there for men aged 20-40. Men with a passion for success; young professionals on their way to the top or high potentials whoʼll want nothing but the best. They all have one thing in common: a passion for clothing.
Wearing a Camouflage shirt will make a man feel and look good.
Seven-fold Ties
Shirts
‘The only real tie is a Seven-fold Tie’
‘Same perfect fit every season’
The shirts of The Art of Camouflage can be worn either casually or with a suit and sevenfold tie. They all have the same perfect fit and finish. Most shirts carry unique details that really set them apart. In addition to the regular sleeve length, there are also shirts available with slightly longer sleeves. Camouflage aims to design every shirt to be timeless and pay careful attention to details.
Customers at The Art of Camouflage only deserve the very best. When it comes to ties the very best is a Seven-fold Tie. 100% silk and handmade. The name “Seven-fold Tie” is derived from its making. A single piece of silk fabric is folded seven times in order to become the unique and exclusive Camouflage tie.
Accessories
‘A complete range of male accessories’
The Art of Camouflage also carries an exclusive line of accessories that complement the collection. The accessories give you the opportunity to further personalize your shirt with cufflinks, pullovers, collar stays, timeless crafted shoes and much more. These accessories are always part of the collection.
Brand Stores
‘You’ll feel right at home’
All stores have the same unique The Art Of Camouflage look and feel. Our shirts and accessories are elegantly presented for you to try. Youʼll feel right at home and if youʼre in need of assistance, the expert staff can assist you to your liking.
‘A unique The Art Of Camouflage look and feel’
Shop in Shop and Branding
‘Right at home in your store’
The Art of Camouflage offers retailers the possibility of a shop in shop. Depending on the size of your store, Camouflage can cater this to your needs with our furniture. In addition, Camouflage can assist you with your in-store branding. Please contact your agent for more information.
‘same concept, different materials’
Head Office
Store Arnhem Bakkerstraat 3 6811 EG Arnhem The Netherlands tel. +31(0)26-3705029 arnhem@theartofcamouflage.com
Groeneweg 150 3981 CP Bunnik The Netherlands
Store Breda Lange Brugstraat 31 4811 WP Breda The Netherlands tel. +31(0)76-5152278 breda@theartofcamouflage.com
tel +31(0)30 - 27 46 463 retail@theartofcamouflage.com
Store Den Bosch Vughterstraat 5 5211 EW Den Bosch The Netherlands tel. +31(0)73-6140016 denbosch@theartofcamouflage.com Store Den Haag Prinsestraat 74 2513 CE Den Haag The Netherlands tel. +31(0)70-3608931 denhaag@theartofcamouflage.com Store Haarlem Zijlstraat 59 2011 TK Haarlem The Netherlands tel. +31(0)23-5511888 haarlem@theartofcamouflage.com Store Utrecht Choorstraat 6 3511 KM Utrecht The Netherlands tel. +31(0)30-2369483 utrecht@theartofcamouflage.com
Postbus 85165 3508 AD Utrecht The Netherlands
Agency Welmers Fashion Agency Frank Welmers +31(0)6 - 23 89 19 45 info@welmersfashionagency.com Erich Huber Schwertstrasse 58-60 71065 Sindelfingen Tel.: +49 (0) 7031 810310 Fax: +49 (0) 7031-810309 Mobil: +49 (0) 171 246 1092
Contact info Head Office and Agency
Contact info Brand Stores
Brand Stores