The 10 Most Empowering Businesswomen to watch out in 2022

MARCH 2022

10 EMPOWERING THE

MOST

BUSINESSWOMEN TO WATCH OUT IN 2022

Victoria Thompson CEO LEADER OF THE YEAR Charis Michelsen Founder & CEO

Victoria Thompson Helping Businesses to Grow with Leadership Development Coaching www.tycoonsuccess.com

CONTENTS

Cover Story 08

Victoria Thompson Helping Businesses to Grow with Leadership Development Coaching

20 Charis Michelsen Helping People Look And Feel Their Best

Leader of the year

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24

Grace De Alvaro Sweat Solutions

Lisa Marie Blair Treating Skin Care Problems with Utmost Care

36 Unleash The Power of Neuroscience to Master Your Mind and Master Your Business

28

CX

O

Cloud Gaming, the new medium entertainment

32 Meena Krishnan The Steadfast Leader

40 Tamara Mosidze Redefining Home Health Care

Editor In Chief Prashant C. Managing Editor Ehsan Jami Publishing Control Team Alexis, Michael Visualiser Mary Chars Art And Design Head Stephan Wood Art And Design Assistant Aby K. Art And Pictures Editor Abhijit Kandalkar Business Development Manager Wilson Shan Marketing Manager Chris Philip Business Development Executive Maria, Wilson, Martina, Alex, Kevin Technical Head Jacob Smile Assistant Technical Head Alina Sege Digital Marketing Manager Jennifer Parker Assistan Digital Marketing Manager David King Research Analyst Earl Lewis Circulation Manager Scoot Taylor sales@tycoonsuccess.com

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Editorial Desk

10 EMPOWERING THE

MOST

BUSINESSWOMEN TO WATCH OUT IN 2022

W

ith the constant development in the startup ecosystem, more and more women are chasing the entrepreneurial dream and succeeding in their ventures. Women leadership in today’s world has been on a rising graph in the recent years. In this day and age, we can proudly say that women leadership is not an obscure concept any longer. Women are in the news every day, ruling all segments of industry and all facets of life. Successful women leaders and subject matter experts who have created a very strong knowledge pool are helping innovators to shape ideas into reality.

With a set of strengths and professional code of conduct that women are very well suited for; organizations are actively seeking women for leadership roles and female entrepreneurs are starting businesses at a faster rate than any other time in the past. Several organizations too are enabling women to grow and flourish in both their professional and personal lives, enabling them to thrive on their own path, based on their own professional and personal priorities. Their expertise and thought leadership are fuelling organizations' impressive success. In a country like India where most of the women aren't encouraged to think big, there are some who have soared higher than one would expect from a constrictive setup.

These wonder women are inspiring other ladies to venture on the path of start-ups through the stories of their personal struggles and challenges. Our current edition speaks of such inspiring stories of women entrepreneurs who are disabling the think-leaderthink-male norm and touching the sky. The number of female founders shining in our country will only rise, and we could not be prouder of our women.

Flip the pages and Happy reading…!!

Tycoon Success Magazine editor@tycoonsuccess.com

Victoria Thompson CEO

COVER STORY The 10 Most Empowering Businesswomen to watch out in 2022

‘

Victoria Thompson Helping Businesses to Grow with Leadership Development Coaching

How you perceive yourself, others and the world affects every decision you make, what opportunities you are aware of, and what people you attract. Self-awareness has tremendous benefits, but it requires consistent effort; mindfulness is a practice of continuous self-discovery.

T

he ability to read situations and react quickly is a key trait for entrepreneurs, but it isn't always present. Those who are less experienced or need guidance when understanding these things often turn towards leadership coaching companies. These companies offer courses and programs that provide

clients with the training and tools necessary to become successful business leaders.

Victory is Us LLC, founded by Victoria Thompson is one such leadership coaching company. Victoria has developed several customizable coaching programs that

she facilitates for individuals, company, and government clients. She has been working in leadership and training for over 12 years helping not only to lead organizations but to train others for leadership positions alongside her.

The curriculum she delivers through one-on-ones, workshops, retreats and as a motivational speaker was

created to improve mindset and processes for total performance improvement.

Victoria achieves this by helping clients with company growth, goal & plan development, assessing their strengths and weaknesses, helping them grow their business from inception, and guiding them in the completion of strategic business growth tasks. She creates systems to monitor business growth and establish methods for improvement. Using spoken word poetry Victoria delivers a unique learning experience that harnesses the power of emotion to deep dive into personal and professional aspects of performance.

Victoria's leadership education is built on an understanding of how to effectively manage people and processes. She has taken numerous courses on personal brand building, conversational leadership, and business start-up procedures. Victoria has a Bachelor of Science in Psychology from the University of Phoenix and Certifications in Green and Blackbelt Project Management from New Horizons. She is also a seasoned spoken word poet who has been developing her writing skills since childhood. She has learned strong leadership skills while attending Naval Aviation School to become a computer systems technician in the military. Her ability to communicate effectively, listen empathetically, drive innovation through creative problem-solving, and plan strategically is one of a kind.

Early Life Victoria's passion for inspiring people started at a very young age at a little white church in Beaumont, Texas.

There she learned the power of the spoken word and the art of delivering a message with rhythm and genuine emotion in a powerful way. She soon started writing poetry at eleven and spoken word at about 16, fascinated by language and its ability to take people on an emotional journey. As a teen, Victoria wanted to know everything there was to know about, how to uplift and inspire people, and after the military how to heal them too.

Victoria joined the Navy as an Aviation electronics technician and it taught her how much she loved helping other people and the discipline it requires to be good at it. The military showed her what it means to lead a group through some of the toughest environments mentally,

physically, and emotionally. And it left her wanting to do more, so hours after being honorably discharged she took her first psychology class. She fell in love! Discovering the science behind how the mind works felt like Disneyland, learning how mailable the brain is, and how thoughts create energetic waves was fascinating. About 6 months after getting her BS in Psychology She started working on Certifications to better assist the people she was advising. Victoria got her Certifications as a Green and Blackbelt Project Manager and learned how to translate goals and desires into achievable projects.

Throughout her career, Victoria has received many awards for her leadership skills, ability to facilitate perspective shifts, spoken word performances and lyrical eloquence. As a Navy sailor, she received multiple 'Plane captain of the month' awards as well as a Cag 7 coin for exemplary leadership as shop supervisor during a detachment. She has received numerous academic awards and recognition for outstanding academic performance and is a Distinguished Texas Scholar.

Victoria has been featured in Woman Entrepreneur Magazine and spoken at TEDx McHenry about the science behind spoken word poetry. She recently developed a project called “Spoken Free” to help rehabilitation efforts of at-risk youth and has been a volunteer with the COGIC for over 10 years.

Services that you can Depend on Victory Is Us LLC is a collective of coaches and consults dedicated to the development and advancement of leaders throughout their journey. The organization offers interactive workshops, groups, individual sessions, retreats, and various online courses that cover selfawareness, self-management, interpersonal skills, effective team building, change management, process assessment, improvement, and maintenance. Victory is Us LLC's unique method of delivery uses spoken word poetry to supercharge intentions and ignite the brain's right hemisphere, increasing memory and cognition in ways ordinary speech does not. It is designed for business owners and companies looking to have that edge over their competitors. The ones that have reached a level of success that they know it is the small things that make the biggest differences. Some benefits include creating space for honest communication, self-reflection, and inspiration that disrupts in all the right ways. When it comes to building company culture and developing

inclusion and diversity programs, Victory Is Us specializes in creating inclusive environments. Spoken word has also been known to resonate more deeply with marginalized groups such as women and minorities as well as anyone dealing with mental health issues. Clients experience improvement in creative problem solving, effective communication, clarity, and teamwork as well as performance.

Making Leaders, who can Lead!

Currently, the organization offers multiple customizable coaching packages, speaking, and hosting services for businesses and individuals. Individual packages are primarily designed for business owners and entrepreneurs, who are seeking to improve their leadership skills and processes. Individual packages start with a 4-session pack which includes four 60-minute coaching sessions to allow clients to try out the services.

They offer individual programs that are from 3 to 6 months and include monthly sessions, unlimited online and phone support as well as access to a mastermind group for a limited time. For teams and companies, Victory Is Us LLC offers packages ranging from 3 months to 3 years. Each program is developed and adjusted according to the needs and goals of the company. The retreats and workshops are offered separately and can be included in the company programs and are priced according to duration. Victory Is Us also offers a 30-day money-back guarantee for any reason on all packages, so clients can trust its commitment to providing services that are the best fit for them.

When the Pandemic Came According to Victoria, “Studies show Covid has had a huge impact in the business coaching industry. One of the key driving factors for the business coaching industry is disposable income so when people have less income, they are less likely to hire a coach. The pandemic has caused me to shift from in-person sessions and speaking events to virtual. Victory Is Us LLC developed more virtual courses and workshops, we even had Facebook and WhatsApp groups that have become pretty popular.”

Challenges from the Male-Dominated Society As a women entrepreneur in a male-dominated nation the biggest challenge Victoria has faced is unconscious

bias. She says, “the powerful force of unconscious bias works subtly against women entrepreneurs. It refers to the inherent stereotypes we all develop regarding people such as beliefs about others based on ethnicity or gender.

We are unknowingly influenced by these biases, which effects our interactions and decisions without truly

knowing we are doing it. Some bias's women face specifically include double-bind bias and assumption bias, which presents a challenge for me and any woman in leadership.”

Victoria's approach to entrepreneurship is to constantly

develop higher levels of self-awareness. According to her, just like in the military, the journey of an entrepreneur requires quite a bit of self-mastery to thrive.

“The better I am able to understand myself as a person, my strengths and weaknesses, the better prepared I can set and accomplish the goals I've created. Understanding

how I am perceived by others and how that is constantly evolving helps improve my interpersonal relationships.”

Victoria believes, another challenge faced by various women leaders who are slowly emerging, is the lack of sponsorships, which eventually stops the growth of many female entrepreneurs. According to Harvard Business Review, women struggles more than their male counterpart to reach the c-suite due to the lack of good sponsorships, which provides much-needed steppingstone opportunities. “ Motivating Leadership Teams The vision for Victory Is Us LLC is to: “inspire, motivate, and support both young and senior leadership teams through building self-awareness, selfmanagement, and problem-solving skills to master a lucrative career and passionate personal life.” During the next 3-5 years Victoria plans to focus on acquiring funding for expansion, increasing brand awareness, building clientele, and further developing the organization's Spoken Free Project. The Spoken Free Project is a rehabilitation program designed to help marginalized youth gain the skills necessary to transition back into society in a meaningful way. Victory is Us LLC's goal is to expand from one correctional facility to the rest of the region within the next 5 years.

The 10 Most Empowering Businesswomen to watch out in 2022

Grace De } Alvaro G

race discovered a need to disrupt the existing cosmetics solutions when sweating and getting soaked doing sports. Noticed her skin blotching and her makeup running down her face she investigated the options. She wanted makeup to be healthy while staying on through activities. The existing waterproof formulas often contain questionable ingredients and are difficult to remove.

We tasked ourselves to reformulate making lighter, cleaner and easy to get off product free from toxic ingredients. Free diver and swim/yoga coach Ruth Osborn, often in remote places, takes off the mascara with simple coconut oil.

Sports HAI is currently in the process of creating new products that perform to the highest standards for those who sweat, discovering that it was gaining consumers who sweat for reasons other than sports. Sports HAI's clients play a major role in the brand-building process, taking client feedback into consideration when creating formulas. We want to make effective products using healthy ingredients, that we use ourselves and our loved ones.

Journey of a Women Entrepreneur Grace's entrepreneurial journey hasn't been without challenges, as any woman-led start-up, the statistics are that only 2.3 percent of venture capital goes to Women Founded Start-ups. When asked about her journey as a woman entrepreneur in a male-dominated world, she said, “I've been lucky to find investors with experience in the beauty space, who are not venture capitalists.”

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Sweat Solutions

As part of the market research for Sports HAI Grace has participated in a couple of Marathons, in New York and London, as well as multiple half Marathon's and triathlon.

Getting out of the comfort zone is part of the job. Starting a startup is not glamourous, it is high risk and full of challenges. keeping focused and finding ways to inspire people to come on board who are prepared to believe in the idea and work with no financial reward, at the start.

Effects of the Pandemic We all know the effect of the ongoing pandemic on the industry. Coronavirus has changed the way beauty business used to work. Covid-19 gave the startup some time to restrategize the brand and its offerings.

Specific HAI's line up of products have been designed to help athletes look and feel great about themselves, whether they are running a triathlon or sweating it out on a gym. The company's launch of the Active Skincare range includes a tinted SPF 50 and a conditioning lip complex, have both won Independent Beauty Awards. The line-up is great for daily use, to keep face and hands protected from sun damage during those outdoor running sessions. Our products speak for themselves.

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Grace De Alvaro Founder

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The 10 Most Empowering Businesswomen to watch out in 2022

CHARIS MICHELSEN Helping People Look and Feel Their Best

I

magine if you landed in New York from a small town in Oregon to study art and fashion design at Parsons School of Design/The New School and within two weeks were scouted to model by a photographer for Harper’s BAZAAR magazine while standing on a street corner. Sounds fascinating! Right?

This is the story of Charis Michelsen, the Founder/CEO of Fashion Style Beauty Network.

Modeling led to acting in movies for Charis, and while on set, she was inspired by the wonderful work she saw created by make-up artists and stylists, and decided to take classes to get her professional makeup artist's certification for fun. She’s since worked as a national and international spokesperson and product educator for one of the world’s most prestigious cosmetic brands and a makeup artist for celebrities, music videos, and movies.

During her tenure as a spokesperson for the cosmetic brand, the top question she was asked was, “How do I look my best?” Charis told us, “everyone wants to know how to go from looking plain, like a star without makeup, to a star on the red carpet. So, I set out to create a foolproof scientific system that could give each person this experience, as well as answers to tough beautyrelated questions that didn’t have answers — and thank God I succeeded.”

From her discoveries, Charis created the world’s first Universal Beauty Standard System™ and some original make-up application techniques. After one of her dear friends pointed out that she must put her findings in a book to reach a greater audience, she did, and entitled it ‘Hollywood Beauty: The Art of Star Makeup.’ Charis wrote a second book for men and 20

named it ‘Grooming for Men: From Dirty to Polished.’

Charis’s two books are self-illustrated and styled to be coffee table books. They’re viewable on her website, which is charismichelsen.com. They aren’t available for sale yet but will be soon.

Charis applied her Universal Beauty Standard System™ to fashion and cosmetic products and created an artificial intelligence (AI) personal stylist that connects an individual with their ideal clothing, accessories, and cosmetics and styles them. Charis’ AI Stylist answers the question ‘what should I wear?’ for everyone, but without dictating personal style to anyone. She believes her AI Stylist will reduce returns for fashion and cosmetic vendors, which will help increase their profits.

Charis also developed a glossy half-hour documentarystyle TV show she hosts entitled Fashion Style Beauty.

The Fashion Style beauty TV show explores the exciting and entertaining world of fashion, beauty, and style and offers fashion and cosmetic happenings, history, information, education, and advice.

She’s also designed and patented a diamond-dot pattern that’s expressed in twenty colors. Her pattern contains a unique color technology that helps each color act as a neutral, so it’s more compatible with a range of outfits.

Charis added, “I would like to eventually launch a line of fashion and beauty products. The AI Stylist, along with APRIL 2022

LEADER OF THE YEAR Charis Michelsen Founder & CEO

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‘

Pursue a business that’s heartfelt and supports your creative and financial sensibilities

’

based Universal Beauty Standard System™, providing ideal, personalized product, service, and styling suggestions.

And the best part is, all these features offer real-time links that connect users to the Fashion Style Beauty Network platform’s other features, so users can conveniently purchase beauty and fashion products and services at peak interest times, which could profoundly enhance fashion and cosmetic vendors’ ability and frequency to reach their ideal target market and increase sales.

Improved Client Satisfaction Fashion Style Beauty Network’s clients are multi-ethnic, all-gender consumers of beauty and fashion products and services between the ages of 18-75 who aspire to look and feel great.

other unique features, such as reliable, educational fashion, style, and beauty content, will be housed on an online platform, Fashion Style Beauty Network.”

According to Charis, the Fashion Style Beauty Network online platform will provide its consumers with a one-ofa-kind experience and help them look and feel their best.

Charis’s Fashion Style Beauty Network is an online shopping network, like Amazon, that allows vendors to sell fashion and cosmetic products to consumers, but thanks to Charis’ game-changing AI Stylist, vendors’ products will be directed to the consumers they’re most correct for. And users can shop for and purchase fashion and cosmetic items, similar to how one shops on eBay, that are ideal for them or their clients, if they’re a professional stylist, via their Stylist account on the Fashion Style Beauty Network platform.

First Mover Advantage

Path Breaking Services Fashion Style Beauty Network offers three distinctive features: • Fashion, style, and beauty content, endowed with Charis’s expertise, to entertain and educate consumers on how to choose and use cosmetic and fashion products and services for best-individualized results.

• Curated information and news that could inspire the purchase of fashion and cosmetic products.

• Revolutionary self-service Artificial Intelligence (AI) personal shopper technology founded on a science-

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With never-before-seen features that solve huge industry problems, like the AI Stylist, reliable educational content backed by the world’s first Universal Beauty Standard System™ and Charis’ books, which are world’s most comprehensive beauty resources, and having a founder with credible, expert-level fashion and beauty knowledge, Charis Michelsen is in a position to disrupt the industry.

According to Charis, no other company offers what Fashion Style Beauty Network offers. She added, “Like Martha Stewart, who's the face of her successful brand related to the home, I'll use my fashion and beauty expertise, spokesperson background and face, and Fashion Style Beauty Network platform's unique offerings, to elevate Fashion Style Beauty Network.”

A Proud Entrepreneur Charis has always been a firm supporter of women in business and has contributed to publications like H3R Magazine, a women’s business magazine. She’s very

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proud of women entrepreneurs and hopes to see more women supporting women.

Charis pointed out, “I don’t consider myself at any disadvantage in the business world because I’m a woman. As a woman, I single-handedly created an Artificial Intelligence [AI] Stylist, which a male entrepreneur I know of hired MIT to create, yet MIT failed at creating.”

When it comes to the challenge of being a leader, Charis believes a genuine leader, no matter the business, must encompass the ability to show gratitude, be a mentor, value others’ opinions, encourage others, and have open conversations.

Awards and Accolades Charis, who’s ranked number five out of the world’s top makeup artists by Ranker, was awarded the title of one of the ‘Top 30 Most Inspiring Women To Look Out For In 2022” by Disruptors Magazine, a publication for the world’s most successful leaders, executives, and investors, named “One Of The Top 30 Personalities Disrupting The Fashion Industry In 2022” by the top business magazine the NY Journal, and deemed the new face of the beauty industry by Vigour Magazine. She’s also been nicknamed the “Martha Stewart of Makeup”, as both she and Martha Stewart use their expertise and face to represent their brands.

Future Roadmap When asked about the future roadmap of Fashion Beauty Network, Charis said, “I want my company to be the Amazon of personal shopping for fashion and cosmetic products.” Charis believes her company will build fashion and cosmetic vendors’ businesses and help individuals find ideal cosmetic and fashion products. She added, “My AI Stylist’s personal styling feature, which can style an individual better than a celebrity stylist, will change lives for the better, by maximizing a customer’s wardrobe and giving them more self-confidence through guaranteeing they always look their best.” In the next five years, she expects her company to thrive and be a catalyst for an upcoming change in the industry.

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The 10 Most Empowering Businesswomen to watch out in 2022

}

Lisa Marie Blair M

eet Lisa Marie Blair, the founder of Vancouver-based medical spa, The Skin Girls.

The spa offers result-based skin treatments.

From medical facials to botox, fractional resurfacing, and body contouring. The Skin Girls' team of educated, clinically certified, and friendly staff are always there to help its clients become the most confident version of their already gorgeous selves.

Lisa started The Skin Girls, 8 years ago. However, her journey in medical aesthetics started a decade earlier working, as a client coordinator, clinic manager & laser technician. Working for so many clinics that were only concerned with the bottom line & sales goals, Lisa wanted to do things differently by being ethical & competitively priced.

With clients such as Lucy Hale, Olivia Munn, Katie Cassidy, Lili Reinhart, Cami Mendes, Madelaine Petsch, Shantel Vansanten The Skin Girls has become Vancouver's top skin clinic/spa.

Transparency and Consistency is the Key

Lisa says, “We cater to everyone from all walks of life. By recommending the treatments that suit them best. Realizing that it isn't a one fits.”

With transparency and consistency in delivery, The Skin Girls make sure the staff are a true reflection of Lisa. The

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Treating Skin Care Problems with Utmost Care

entire team of The Skin Girls works very hard to develop a relationship with their clients and approach every new client in the same manner as they would approach their old clients.

A Woman Entrepreneur in a Male-Dominated Society

Lisa Feels, as because she is a woman and younger than most male-owned medical spas. Social norms around the roles of men and women give men the perception that women can easily be persuaded to give up control. And still have the prenotion that women in the workplace are seen as their secretary, assistant, and not their equals.

As an entrepreneur, Lisa feels; “As people, we should not stereotype genders and look at each individual's talent and what they can bring to the table. And we overcome this one step at a time realizing this is an issue and deciding we are going to be part of the solution.”

Note to Younger Self When we asked Lisa to provide some valuable suggestions for young entrepreneurs, she says, “Take the risk!

Entrepreneurship is daring so, think outside the box. An immense level of self-belief is required.” Lisa also adds, “Building your own business and network isn't easyendless hours of work, challenging obstacles to overcome.

Trust that with your capabilities and hard work you can achieve anything you dream of.”

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Lisa Marie Blair Founder

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‘

Tre People The Way You Want To Be Treed.

Talk To People The Way You Want To Be Talked To. Respect Is Earned, Not Givan

‘

However, Lisa understands she had an immensely privileged experience and journey with her entrepreneurship in Canada. She has the utmost respect for any women on their business development journey and she understands there are challenges for women that she hasn't had to face. She feels governments should be more genderneutral and offer the same privileges to females as their male counterparts.

Daily Routine Lisa is a creature of habit. She goes to bed and wakes up at the same time every day. She's up at 6 am. Check emails and text to make sure nothing pressing needs to be addressed.

Lisa then heads to her morning workout followed by a seawall walk with her fur baby Lily Larue. Then she starts her day at the clinic. Lisa sees clients 2-3 days a week. The other days she focuses on back-end stuff, growing the business, and side projects. Sundays are spent recharging and spending time with her loved ones.

When the Pandemic Came

stay relevant, competitive, and stay on top of the competition.

When it comes to the future, Lisa plans to expand her skincare line SkinEdtion. She has already launched a hyaluronic acid & growth factor serum along with a mist in 2021, and she is currently working on adding other products to the line.

The last 2 years have been extremely challenging for everyone, small businesses like The Skin Girls have had a tough time. Last-minute cancelations, increase in staff absence and just an overall decrease of customers have been a challenge. The firm has tried multiple strategies to date, and they haven't been very successful. However, with things opening up and, receding infection numbers, Lisa expects to come out of this challenging situation, soon. However, Lisa feels, the industry is constantly evolving. So, there's the need to always be up to date on the latest technology,

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The 10 Most Empowering Businesswomen to watch out in 2022

Cloud Gaming, the new

medium entertainment S

ince its appearance in the 1960s and its progression with the rise of micro-computing, video games have regularly benefited from the advances of the digital world to become an art form in its own right and a globalized and intergenerational leisure activity.

As streaming (or Cloud Gaming) reshuffles the cards in the video game industry and 5G promises to accelerate its democratization, let's take a closer look at its contributions in terms of convergence, uses and business models, and why we think it will be the video game medium of tomorrow.

Computers have never been able to do without video games. Proof of this is the 1960s and 1970s, which saw the appearance of the first so-called popular games such as Spacewar in 1962, Pong in 1972 (a very basic tennis game) 28

and Space Invaders, which were often accessible primarily on desktop machines, the ancestors of our current microcomputers.

With the miniaturization of the computer will come the time of the consoles connected to the television set and which will propel the game in the domestic universe. The video games leave the closed framework of the game rooms to invite themselves in the heart of the living rooms and families.

Over the next 40 years, screens will have so invaded our daily lives that the use of games will now be based on a wide variety of media: televisions, computers, arcade terminals, smartphones, electronic tablets, Smart TVs... and of course consoles, the latest of which are in 3D. APRIL 2022

to as many franchises and animated or cinematographic adaptations.

• Cloud Gaming or the emergence of a medium With the arrival of Cloud Gaming technologies, video games are on the verge of a third revolution marked by: - Ultra availability: This is the possibility for everyone, everywhere and all the time to indulge in the joys and pleasures of video gaming. This promise is about to be fulfilled thanks to the deployment of 5G, among other things, but also to the ability of Cloud Gaming solutions to adapt to bandwidth constraints, particularly in emerging countries where economic barriers and low bandwidth have long restricted access to video games.

- Ultra pricing: It is characterized by a variety of business models: unit purchase, unlimited subscription, introduction of a digital currency NFT to obtain virtual objects, freemium, more or less immersive and personalized advertising spaces and which all correspond to as many user profiles. They will cautiously but surely relegate to the background the ecosystems associated with console-type media and the closed ecosystems symbolized by the Apple App Store.

The video games devices will also see many changes in the field of fixed consoles (e.g. PlayStation, Xbox, GameCube, Wii®) or transportable consoles (e.g. Game Boy, DS and PSP). In addition to wireless joysticks, there are gyroscopes that detect the position of players' movements in space.

Futhermore, virtual reality is becoming more and more present (for example, immersive interactive simulation: visual, sound, haptic). In addition to technological advances and thanks to the emergence of social networks, the world of video games has become more social and cultural.

Pokémon GO and World of Warcraft have become social phenomena and confirm what everyone has already understood.

Video games have now become a key sector in the entertainment industry and a multi-billion dollar industry.

Indeed, the world of video games is populated by characters that have become famous such as Pokémon, Mario, Sonic, Pac-Man, Rayman or even Lara Croft, which will give rise APRIL 2022

- Ultra playability: Servers managing sophisticated games in agnostic mode, strong involvement of players from game creation to participation in metavers, disappearance of social, demographic and geographic boundaries.

- Ultra-convergence: Video games inspire and aspire other art forms and converge with other disciplines such as medicine, which have integrated them into the therapeutic field (neurology, autism, cancer…).

One of the most striking examples of this convergence, born during containment, is the development of virtual concerts. The most recent example of experimentation in this field is certainly the concert of the rapper Travis Scott which took place on Epic Games' license: Fortnite. By launching a game, players were able to enjoy a creatively staged virtual concert, in which they could move freely around the star's avatar in a performance realized through motion capture techniques.

In another turn of events, the video game world, after having plundered the musical heritage to provide soundtracks like the GTA franchise for Rockstar Games' Grand Theft Authority, sees this same publisher investing

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million users in the early 2000s, is a good example. Since then, the gaming industry has been offering its own virtual worlds, with increasingly elaborate and interactive content, like the virtual mini-concerts of the game Fortnite and their 12 million spectators.

Karen Seror CMO

But these universes remain limited to their own game, whereas the metaverse intends to sign the advent of an interconnected virtual world and draw the contours of a future Web 3.0.

Everything will then be a question of the virtual experience's quality. A few milliseconds too much delay in an interaction, the expression of a face (the metaverse promises to reach this level of detail) or worse, an interruption of service, and these new virtual offers will disappoint.

So, metavers and other virtual worlds will only take off, if they can rely on storage, connectivity and network infrastructures that are up to the challenges that Cloud Gaming is currently facing.

• Cloud Gaming reinvents and democratizes the gaming experience

directly in the discovery and production of talent, with the objective of having original music directly available and appreciated by its community, while playing the game of distribution via music streaming platforms.

Cloud Gaming technologies, which are omnipresent among telecom operators, are now at the heart of the development strategies of console manufacturers and video game publishers, and are on the way to converting almost all gamers, thanks to an increasing improvement in performance in terms of accessibility, playability and graphic quality.

Generation Z had adopted YouTube as the single screen for their video explorations, overtaking their parents' television and platforms like Twitch.

They still have to find the right balance between economic models and creativity, mass consumption and inclusiveness, openness and respect for ethical rules.

Generation Alpha will probably be the one of the Metaverse, a concept at the crossroads of virtual reality and social networks using video games and their uses.

Microsoft's recent acquisition of the giant ActivisionBlizzard for $68.7 billion will accelerate the growth in Microsoft's gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse”as Microsoft CEO Satya Nadella confirmed.

Of course, the virtual world is not in its infancy. Gaming, in particular, has been investing it for several years. Second Life, a virtual world that created a buzz among some 30

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The 10 Most Empowering Businesswomen to watch out in 2022

Meena } Krishnan I

n this edition of Most Empowering Business Women to watch out, we would like to tell a story about life, struggle, and entrepreneurship. This is the story of Meena Krishnan who is the President and CEO of Inoventures, LLC. Her story stands to show how overcoming obstacles can leave a positive impact on the economy, community, and personal growth. Faced with the sudden tragedy of losing her entire family (she grew up with) in a car accident, Meena was stunned on her career path.

After many weeks of self-reflection, she realized change was the only constant, and facing it head-on was the only option. She decided to carry on the legacy of her departed family by impacting the community in a meaningful way.

This realization became the energy behind starting her own company, Inoventures with a drive to make an impact.

Along with her two Master's degrees in Econometrics and Systems Engineering with Ph.D. experience, she went back to Wharton Business School and equipped herself with the necessary tools to be an entrepreneur. Driven by a unique core value system, customer-centric focus, and employeecentric policies, Meena's company Inoventures has seen a staggering growth of 3255% in 2014-2016.

The organization is completely employee-centric; all of its staff works from home and yet provides top-notch services resulting in mutual synergies. Allowing employees to strike a work-life balance while instilling innovation has enabled us to provide top-notch customer satisfaction.

Solving Clients' Needs with Great Services Inoventures together with its subsidiary SciMetrika LLC

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The Steadfast Leader

provides Public Health IT services to the Federal Government and commercial customers. As a HUBZone and Woman-Owned Small Business, Inoventures has supported every division of CDC in preventing Public Health issues such as COVID 19 prevention, Malaria, Ebola prevention and also providing diversified population Health to the 500 plus Indian Native Populations across the USA.

As part of innovative IT modernization efforts, certified by the Carnegie Mellon Institute at CMMI Level 3 and ISO 9001:2015, Inoventures has supported US Census Bureau with the Decennial efforts, FDIC, various divisions of EPA, National Institutes of Health to mention a few. Under Meena's leadership, Inoventures has won several Industry Awards- 2021 Top Health IT company by Silicon India Magazine, 2020 Enterprising Women of the Year Award, 2018 HUBZone Owner of the Year by National Contractor Council, 2018 Women In Technology Leader, 2017 BRAVA Women CEO of the Year, 2017 Washington Business Journal's Minority Business Leader of the Year.

Meena says, “Our customers are Federal Government and Commercial customers. We practice our core values in providing our day-to-day services.” The company's core values include top-notch customer service, employee engagement, and innovation. Meena and her team at Inoventures make sure they engage with their employees to serve the customers in the best possible way. The organization always thinks of “what is our customer's pain point?” because if it does not have a happy customer, it does not have an opportunity to serve. With employee engagement and the importance of innovation, they have created a self-fulfilling value system that perpetuates trust and faith from the customers.

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Meena Krishnan President & CEO

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Standing Out in a Competitive Market “When we do our work with the core values mentioned above, our brand speaks for itself.” says Meena. The company certainly shares its joy with the industry via traditional social media. However, the organization believes in being humble and authentic to its mission-critical customer base. Then its customers spread the word about the brand which is the most essential ingredient for sustaining brand value.

Tackling the Pandemic Inoventures is doing its business in the Public Health domain, and it has been making a difference at the Indian Health Services in preventing COVID 19 among the 500 plus Tribal populations. The company just proposed a unique approach to contact tracing within those populations, adhering to the cultural sensitivities of the tribal communities. While it is always able to rapidly deploy cutting-edge technology, it can also scale back, as needed, if a tribal population requires a different approach.

In some cases, Inoventures proposed appointing cultural ambassadors with whom the populations feel comfortable sharing information. As a result, there is a better dialogue between Inoventures and the populations, enabling faster data collection and analysis resulting in accurate solutions delivery. The methodologies are the same, but the mechanics are different, in terms of the delivery.

Suggestions for Young Entrepreneurs When we requested Meena for a piece of advice for all the upcoming entrepreneurs, she says, “When it comes to business, men and women face the same challenges. Being aware of these challenges and creating support systems wherever possible will be critical. No challenge is the same so recognizing our strengths and weaknesses will allow us to seek help when needed.” She also added, “As women, connecting with fellow women leaders will be a critical factor in helping each other so I recommend organizations like Women Impacting Public Policy and Women In Technology to consider as they have made a difference for women leaders.”

company is actively collaborating with more modern technology partners, providing them both business opportunities and a window into the vast sphere of public health. These partnerships also lend to Inoventures' commitment to continually upgrade on the technology front, as evidenced by the recently launched Health Cloud solution that runs on the AWS platform. Furthermore, the company offers its clients unique procurement methodologies, enabling customers to procure work more efficiently. Inoventures will be a Public Health IT leader making a huge impact on global and population health.

Future Roadmap Moving forward, both Meena and Inoventures is focused on expanding their Public Health and COVID-19 prevention solutions—such as improving existing contact tracing methods through advanced technologies. Furthermore, the

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APRIL 2022

Unleash The Power of Neuroscience to Master Your Mind and Master Your Business

By Jodi Pliszka, Ph.D.

C

rash! I was in a car accident that would change my life forever. I awakened with gobs of hair on my pillow and each time I took a shower, clumps of hair would clog the drain. I fell into a deep depression and couldn't believe that all of the hair over my entire body was gone. I was a bald woman living in a society where hair defines a woman's beauty. How could this be happening to me?

I figured that I had two choices, I could survive and be miserable, or I could learn to thrive and help others along the way. I had an epiphany and soon learned how to take my thoughts off autopilot and rewire my own thinking to achieve any result that I wanted. “If you can't change your circumstances, learn to change your perspective” became my motto.

We all have wonderful gifts, like fingerprints. When you take the leap of faith to open up and share your vulnerabilities, you can help so many people. Now, I'm showing women entrepreneurs how they can empower their

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minds and create ground-breaking success in their own businesses.

What happened next? I got married, moved to New York and my daughter, Jess, was born. A few months after her birth, my ex-husband decided that he didn't want to be a dad and left us. Instead of panicking, all over again, I used the same process I used to help me get over losing my hair and guess what happened? It worked! I changed my perspective and everything turned out positively for Jess and I. This made me think, “if I could get over losing my hair, my husband, my house (we were homeless for a short time during the divorce) and still have hope, I could apply these principals into the business side of my life.

Success began following me in whatever I decided to do. It seemed almost like “magic.” No matter what I wanted to accomplish, I accomplished it. My check list was growing.

Invent an award-winning product. Check!

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The 10 Most Empowering Businesswomen to watch out in 2022

Write three award-winning books.

Check!

Quit my job at the hospital and create a million-dollar company selling the product I invented. Check!

Win a Top Finalist spot of ABC'S American Inventor TV Show and work with Simon Cowell. Check!

Create Neurolicity, a business for helping women entrepreneurs flourish.

Check!

Get featured in Forbes, Entrepreneur, ABC, FOX, CBS, NBC news and articles, globally. Check!

Jodi Pliszka Ph.D.

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Be featured on Lifetime TV's Healthcorner as an alopecia advocate.

Check!

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Win the Enterprising Women of the Year Award. Check!

Create Neuromarketing Simplicity and help women entrepreneurs grow highly profitable businesses. Check!

As you see, my simple neuroscientific system has allowed me to do whatever I want in life and in my business, with almost guaranteed success. But my system also worked to save my life!

Five years ago, I ended up in the hospital for nine days with a 106.1 fever. I had a sinus and throat infection, influenza, pneumonia and strep A seeped into my blood; I was in Septic Shock! I had a rare brain infection and almost died. I began teaching my body how to kill off the infection, one white blood cell at a time. The doctors said my recovery was a miracle, but I let them know that it was actually based in science and my knowledge of understanding how to control my brain and body. I've since gone through five throat surgeries, two broken ankles and nothing has stopped me from helping others, because of my proven formula for success.

My daughter, Jess, was a straight A student and graduated Cum Laude, pre-med with a Bachelor of Science Degree in Psychology and a Master's degree in Professional Counseling. Jess is a board certified, licensed Neuropsychotherapist and owner of NeuroJess Women's Neurocounseling Center. Jess started her own private practice, just one month after graduating and receiving her license. (Which is unheard of.) Within only a few months, she has a full, thriving practice.. Jess is a specialist in working with neurodivergent women, LGBTQ+ individuals and multicultural women. She has been epically successful in her personal and business life by implementing the very same principles that we teach women entrepreneurs, coaches and consultants. Jess is living proof that even though she was raised by a single mom, she didn't lack for anything and the processes we teach really does work!

Here's a question for you. “Did you know that you can take the challenges that you've endured in your life and turn your own obstacles into opportunities to help others?” All you need is a proven neuroscientific formula that will allow you to tell you story in a way that will attract people to you and get them to stop ignoring your messaging. But how do you do this? You can learn how to activate the psychological triggers in the brain that prevent people from scrolling past your messages. When you stop using outdated 'benefits marketing' and start focusing on 'emotional marketing' (something every women entrepreneur is great at doing)

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you can have success almost like “magic,” as well.

Helping others turn their dreams into reality has always been a passion of mine. I love to use neuroscience to prove that if you don't have a strong mindset, it's really hard to have a powerful impact on others and nearly impossible to achieve your goals. In order to gain the trust of others it's crucial to be able to back up your words with actions, and we do just that. We openly show the successes that we have earned, by taking our thoughts off autopilot and rewiring our own thinking, and you can learn to achieve any result that you want to achieve, as well.

You don't have to be great to start helping people, but you need to start helping people to become great. Here are free trainings for you: neurolicity.com/information1 and neurolicity.com/extraordinary.

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The 10 Most Empowering Businesswomen to watch out in 2022

Tamara } Mosidze M

eet Tamara Mosidze, the founder and CEO of Premier Care LLC, which is a fully bonded and insured, dedicated non-medical home care service provider licensed in Connecticut and New York.

With a dream and vision to make a better life for herself, her family, and others in need Tamara immigrated to America from the country of Georgia 23 years ago.

Before embarking on her professional journey she used her knowledge in health care and began working with Greenwich physicians, caring for their patients for over 15 years. Work experience and instant rapport with physicians and other health care workers earned Tamara a stellar reputation as a caregiver extraordinaire and smart businesswoman.

In 2015, Tamara followed her passion and started Premier Care LLC, an award-winning, non-medical home care agency offering affordable care for seniors and individuals with chronic or acute conditions. Premier Care's services are provided in homes, assisted leaving, and senior facilities. Premier Care operates on the belief with the right kind of assistance and support, individuals can remain safely in their own houses, where people feel the greatest sense of purpose and they are most comfortable and happy.

Premier Care LLC's services include Companion and Homemaker, Personal Care, and Specialized Care Services.

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Redefining Home Health Care

Solving Client's Requirements As an organization, Premier Care serves high-profile clients. The clients are mostly seniors, others with disabilities, chronic and acute conditions. Tamara's team does free assessment and evaluation to learn about the client's needs, including their medical history, level of care, personality, and lifestyle. Premier Care creates uniquely designed care plans for each client and then the organization matches the right individual by his/her background, personality, and work experience. Tamara believes each client is unique and requires a special approach and attention to certain details for a successful outcome.

Premier Care's caregivers are special people with special skills, they are educated, intelligent, honest, and kind.

Tamara and her team handpick each employee, they have mastered their skills choosing the right people. Tamara is an advocate of her clients, the client is a priority, then she supports the employees, they are the ones who shine this company.

The Pandemic During the pandemic most caregiving agencies experienced a decrease in demand for home visits, reflecting clients' concern about infection, family members assuming care duties, and/or aides being unavailable for work. However, Premier Care was able to maintain a healthy and safe environment within the APRIL 2022

Tamara Mosidze CEO

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agency, taking all necessary actions to keep clients and caregivers safe. So, the agency switched home visits by zoom calls and other online services. Under Tamara's leadership, the organization started developing more extensive infection prevention policies, procedures, and workforce training and sourcing personal protective equipment (PPE).

and role models to their employees, that's what makes them want to follow them. She feels, an entrepreneur is not a common person, they have creative, managerial, and imaginative skills and this kind of personality develops in a person who has a strong motivation for achievement.

Future Roadmap

During the pandemic, Premier Care updated its approach to business, as many other companies have and most administrative work, appointments, and interviews were done online. The world became digital and Tamara alongside her team adopted a new lifestyle very quickly and safely. Life felt different, times were very challenging, clients felt isolated, as care giving company, Premier Care had to give a tremendous amount of support. Despite all of the challenges, Premier Care has maintained a good reputation, demand is still growing, need for home care services has also increased.

Entrepreneurship in a Male-Dominated Society Tamara says, “It's ironic that most home care agency owners are males and have strong business and moneymaking skills. Some of them even come from wall street or banking backgrounds to do home health care business. Women are different than men and we have a different approach for this type of business.” She also adds, “We put our hearts and souls in what we do, we personalize our service., we hear peoples' problems, we salve their problems and we take very good care of our employees.”

Although she believes, the Home Health Care field has the majority of female workers, who include nurses, social workers, case managers, and doctors.

When it comes to entrepreneurship, Tamara considers it as the core of the American Dream and there are several approaches to it including Sociological, Psychological, Political, etc. She feels entrepreneurship is a constant desire to make things better, ability to recognize opportunity, and create value. Each client gives Premier Care different ideas and requires a different approach, for Tamara and her team, it's a learning curve and one rule doesn't apply to all. Clients have different ethnicities and different cultures, it's critically important to have the ability to understand the feelings and needs of others.

Tamara feels she and her team needs to be good leaders

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Tamara says, “We are maintaining an excellent reputation and 5-star reviews for the past 6 years.” The agency creates a happy environment for its workers and clients as well, especially during these most unpredictable and complicated times. Premier Care LLC is a rising star amongst many other competitors. Tamara is planning to expand her agency in new locations and expand services nationwide.

Suggestions for Young Female Entrepreneurs Tamara is an immigrant from another country, plus as a female, speaking with a foreign accent, many years worked very hard and became one of luckiest people and now, her story is a true success story. She says, “America is the country where all your dreams come true. Dream and dream again, have a passion, have a goal, be honest, stay positive, work hard and never give up, if I did it, you can do it.” Her story inspires others. She sees things differently than others. Tamara adds, “When you get to this stage where you see your potential and capabilities, your mind opens wider, all your fears fade and you are in control benefiting yourself and others as well. Be openminded and never mean, rude, insecure or jealous. Learn from your mistakes. Be happy for others and always give help. Generosusity is magic word, you must give whether it's good emotion or a monatery thing. Concentrate on quality only and don't let greed control you. Do what you are good at, what is your talent, what your heart tells you, and it will all happen naturally. Every person has some skills, they just have to use them and they will succeed.”

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