The 10 Most Successful Women Entrepreneurs to Watch in 2021

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OCTOBER 2021

THE

MOST Successful WOMEN ENTREPRENEURS

TO WATCH IN 2021

Jane Stevensen Woman Behind JS Global Advisory Resolving Environmental Issues

Kamales Lardi Moving Businesses into the Digital Age with Brainchild Endeavour Lardi & Partner Consulting

Dr Sharon Jones Briar Prestidge CEO & Founder

A Passionate Techpreneur & Award-Winning Educator Spearheading dot.

Consulting & Dottie Rose Foundation Successfully

BRIARPRESTIDGE www.tycoonsuccess.com

COVER STORY

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Briar Prestidge is Creating Impactful Personal Brands for CEOs with her Venture, Prestidge Group

30 CXO STANDPOINT Launching a meaningful brand

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Farah Hawilo Trust Capital TC – Enriching lives, creating Reliability!

Jane Stevensen Woman Behind JS Global Advisory Resolving Environmental Issues

Kamales Lardi Moving Businesses into the Digital Age with Brainchild Endeavour Lardi & Partner Consulting

Karin Volo Leading A Novel Training Firm, Evoloshen Academy Bringing Joy to the Workplace

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Dr Sharon Jones A Passionate Techpreneur & Award-Winning Educator Spearheading dot. Consulting & Dottie Rose Foundation Successfully

Wies van 't Slot An Award-winning Business Woman, Mother,& An Outcast Visionary Entrepreneur Heading 365Werk in Pursuit Of Excellence

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Editorial Desk

The 10 Most Successful Women Entrepreneurs to Watch in 2021

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ith the constant development in the startup ecosystem, more and more women are chasing the entrepreneurial dream and succeeding in their ventures. Women leadership in today’s world has been on a rising graph in the recent years. In this day and age, we can proudly say that women leadership is not an obscure concept any longer. Women are in the news every day, ruling all segments of industry and all facets of life. Successful women leaders and subject matter experts who have created a very strong knowledge pool are helping innovators to shape ideas into reality.

With a set of strengths and professional code of conduct that women are very well suited for; organizations are actively seeking women for leadership roles and female entrepreneurs are starting businesses at a faster rate than any other time in the past. Several organizations too are enabling women to grow and flourish in both their professional and personal lives, enabling them to thrive on their own path, based on their own professional and personal priorities. Their expertise and thought leadership are fuelling organizations' impressive success. In a country like India where most of the women aren't encouraged to think big, there are some who have soared higher than one would expect from a constrictive setup.

These wonder women are inspiring other ladies to venture on the path of start-ups through the stories of their personal struggles and challenges. Our current edition speaks of such inspiring stories of women entrepreneurs who are disabling the think-leaderthink-male norm and touching the sky. The number of female founders shining in our country will only rise, and we could not be prouder of our women.

Flip the pages and Happy reading…!!

Tycoon Success Magazine editor@tycoonsuccess.com

Briar Prestid Future-Focused

Entrepreneur

Briar Prestidge COV ER S T

ORY

is Creating Impactful Personal Brands for CEOs with her Venture, Prestidge Group

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MOST

THE

Successful WOMEN

ENTREPRENEURS TO WATCH IN 2021

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BRIAR PRESTIDGE CEO & FOUNDER

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n a rapidly transforming virtual world, Briar Prestidge is carving the path for success as the founder of one of the world's first personal branding agencies for executives. Born in New Zealand and now based between New York and Dubai, the CEO of personal branding agency Prestidge Group and designer of luxury suit collection, –BRIAR PRESTIDGE The Label, and is an inspiring business leader who has navigated through her career with a deep-rooted passion to explore new opportunities and surmount challenges fiercely.

A qualified digital marketer and communications professional, and Neuro-linguistics Business Practitioner, Briar works predominately in the technology, government, and investor space, and her international career spans across Dubai, New York, Saudi Arabia, London, and Australia. In 2019. Briar was named Top 100 Most Influential People in the United Arab Emirates, and she has been featured in many publications including Forbes, Entrepreneur, and The National.

The Beginning of a Business Leader Briar grew up in a small town in Canterbury, New Zealand.

Her amazing journey began when, after graduating, Briar moved to New York City. When describing it, I couldn't help but think it sounded like one of those classic, exciting NYC stories: Briar moved with a single suitcase, no plans, not a lot of money, and without knowing anyone, and she got a job as a waitress in Manhattan. Following this, Briar started her career in real estate where she worked for a couple of years, prior to moving to London. It was here that she started digital marketing and building websites on the side, in addition to working in recruitment. She noticed the rise of beauty and fashion bloggers, and she thought, surely CEOs of businesses are going to see the value of building their personal brands on social media? So, she started Prestidge Group, a personal branding, PR, and content production agency working with high-profile CEOs, HNWI, and investors.

designed a power suit collection for women, made from premium fine wool and cashmere sourced from Europe.

BRIAR PRESTIDGE – The Label launched in November 2020 in Dubai and New York, and they have been dressing up women all over the globe. Briar said, “It's a great feeling to see someone wearing your design, especially when it's on a news channel, on stage at a conference or even on the red carpet – there is really no feeling quite like it.”

Prestidge Group, an Innovative Approach to CEO Branding Prestidge Group is a personal branding, public relations, and content production agency working with CEOs, HNWIs, tech experts, thought leaders, and celebrities. As one of the world's leading personal branding agencies, Prestidge Group manages the brands of a range of thought leaders, from CEOs and HNWI, to rally car drivers, to experts in crypto. Their approach to public relations and personal branding is a 360-degree approach – they pitch their leaders for media coverage and interview segments, awards, and keynote opportunities, then they create content, including podcasts and ghostwriting articles, and manage the leader's personal social media channels, building a following and creating a community.

When asked about personal branding, Briar said, “People often have a misconception that personal branding is purely creating content on social media, but often the content they post actually “waters down” their brand.

At Prestidge Group, we are big believers in leveraging traditional media coverage and keynotes amongst your content plan – because when someone sees a video of you on LinkedIn speaking at an international conference or reads a thought leadership article in a magazine, it's PR. This provides 3rd party credibility and positions you above the noise on social media since you've been invited to share your opinion.

What started off as a small “side hustle” business on the dining room table, grew quickly. Today, Prestidge Group has its headquarters in Dubai and New York, and they also operate with partners across London and Riyadh, Saudi Arabia, and cater to their clients all over the globe.

Building a person's brand is very different from building a company brand – not only do you have to understand the person's dynamic way of thinking and how they express their opinion, but you also have to consider the audience that you are trying to reach and how the algorithms work on social media.

Briar has always loved corporate fashion and in 2019, she

I'm so proud of how Prestidge Group has evolved over the

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Briar Prestidge

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usinesses come and go, what stays is the presence, the impact, and the name of the enterprise. Business is more about creating a relationship between the company and the customers than selling something to someone.

A company is always on the search and hunt for the next big innovation, which could carve their name in the hall of fame, but, what about the existing products/services they offer?

There are a lot of companies offering similar products/services but only a few prevail and take the top spot. What makes the customers follow these names only, and overlook any other, despite discounts, extra benefits, etc.?

Trust CapitalTC

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The answer is Trust and Reliability.

Farah Hawilo is one of the leading and eccentric businesswomen of 2021. She is not only an effervescent leader but also a great persona, inspiring budding entrepreneurs and exiting businessmen/businesswomen.

Farah is the Executive Director of Trust Capital TC. Trust Capital TC provides a secure, reliable, and transparent environment to trade CFDs on Forex, Metals, Commodities, Indices, and Cryptocurrencies.

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Jane Stevensen F

inding the path to motivation and purpose is uniquely carved by every individual. Jane Stevensen, Founding Director of JS Global Advisory, is leading by example as an inspirational woman leader with over 20 years of experience advising businesses on sustainability strategy and practice. She is an expert in the creation of global engagement programmes to achieve consensus and drive visionary change.

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The 10 Most Successful Women Entrepreneurs to Watch in 2021

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Kamales Lardi

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amales Lardi, a Digital Business Transformation Expert & Thought Leader successfully contributing top-line growth of businesses, their operational excellence and capabilities development through digital transformation. She combines over 21 years of deep crossindustry experience with the latest digital and technology solutions and is presently leading Lardi & Partner Consulting in the key position of CEO.

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Launching A Meaningful

Brand

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s two co-founders, Eileen and I wanted to launch a brand that would empower women and give them confidence. There are plenty of women's fashion options out there, but we believe clothes should do more than just dress a body. We are providing multifunctional designs that slip perfectly into every woman's wardrobe.

Cutting-edge, quick dry performance fabrics; pieces that drape and feel luxurious next to the skin in materials that remove moisture from clothing at speed so busy women can get on with their day (or night) without worrying about being crushed, hot and sweaty. All our collections are anticrush, keeping the wearer confident and crease-free day and night.

We also wanted to launch a responsible brand. From the very start we knew we wanted to build a company that we could be proud of, one where there was nothing to hide away. We wanted to be as open and transparent as possible in everything from how we chose our 100% vegetable

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starch completely biodegradable and compostable bags and why we use Royal Mail, to our thinking on vegan clothes, sustainable washing (it's a thing – and an important one) and why we expect our garments to be around for a very long time indeed.

The key thing we have learned on our start up journey is that sustainability is not a static creature. With each new fabric created, with each new piece of research, with each new creative attempt at circularity, the 'how' of sustainability morphs a bit, making it impossible to be 'perfect'. So, if we put aside any attempt to be 100% sustainable (impossible anyway since we are creating new collections and creating anything uses energy and materials), we would call sustainable fashion, conscious, transparent and responsible fashion.

Conscious, since careful thought needs to be put into every level of the company and its practices, from packaging

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The 10 Most Successful Women Entrepreneurs to Watch in 2021

Nancy Zeffman CEO

Eileen Willett Co-founder

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KarinVolo 32

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tanding strong on the sturdy shoulders of a flourishing businesswoman, a global leader, an employee engagement expert, and a recognized HR Influencer, Karin Volo, CEO, Evoloshen Academy endeavours to guide employees to be empowered, engaged, and help them reach their full potential. Evoloshen transforms business through culture. It is the team of expert trust advisors to CEOs, CHRO's, and top management teams to help them work strategically on culture issues.

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elieve in yourself, your talent, and your ambition.”- Dr Sharon Jones

Dr SharonJones

“ A self-motivated, out-of-the-box thinker who brings real-life business problems to tech training and teaches applicable technological solutions to those problems, Dr Sharon Jones leads the dot. Consulting & Dottie Rose Foundation in the key position of CEO. An award-winning, dedicated educator of computer science and technology for 17 years and throughout her career, she has created, implemented, and facilitated computer science workshops that apply the concepts of technology to everyday

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W Wies van 't Slot

ith a passion to do things differently. More transparent above all, and more digital, Wies van 't Slot, Director, 365Werk spearheads her brand to do just that Digitalize the recruitment and hiring process. She aimed at creating her own culture in her teams and this is what kicked her off and keeps her speeding forward. Forty-year-old Wies became director and co-owner of 365Werk four years ago, after a career in the broadcasting world.

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