Average Price by Channel: Pair (Front & Rear) £300.00
Q4 Data inclusive of December (1st – 15th) £250.00
£239.64 £240.28
£246.70
£243.69 £229.26 £230.29
Average Price £
£211.77
£222.30 £217.51 £219.66
£217.23
£224.78 £214.25 £213.77 £214.08
£216.35
£200.00
£150.00
£100.00
£50.00 Dealer
Local Independent Q1
Q2
National Fast Fit Q3
Copyright © 2009 encircle marketing
Regional Independent Q4
Average Price by Usage: Pair (Front & Rear) Jan- Nov 09
£240.00 £235.46
£235.00
£233.91
£235.23 £233.40
£236.22 £233.98 £231.87
£230.19
£230.00 £228.49
£227.65 £225.00
£220.00 £217.00 £215.00
£227.96
£225.73
£213.91
£219.40
£218.00
£212.89
£217.24
£221.24
£219.61
£222.00
£218.72
£220.35
£218.00
£223.17 £221.44
£225.40
£226.00
£222.21
£221.96
£223.26
£215.20 £216.10
£210.00
Hyper Sport Sport Touring
£205.00
Super Sport
£200.00 Jan 2009 (£) Feb 2009 (£) Mar 2009 (£) Apr 2009 (£) May 2009 (£) Jun 2009 (£) Jul 2009 (£) Aug 2009 (£) Sep 2009 (£) Oct 2009 (£) Nov 2009 (£)
Copyright © 2009 encircle marketing
Average Price by Brand: Pair (Front & Rear) Jan – Nov 09
Hyper Sport Average Price by Pattern: Pair (Front & Rear) Jan- Nov 09
Sport Touring Average Price by Pattern: Pair (Front & Rear) Jan- Nov 09
Super Sport Average Price by Pattern: Pair (Front & Rear) Jan- Nov 09
% pt change overtime in Total Market brand recommendations % pt change overtime in Total Market brand recommendations - Jan-June '09 versus July-Nov '09
3.63
Bridgestone
3.13
Michelin
Metzeler
2.41
1.82
Dunlop
0.75
Avon
-2.45
Maxxis
Continental
-2.59
Pirelli
-2.59
-3.00
9 December 2012
-2.00
-1.00
0.00
1.00
…here to help you
2.00
3.00
4.00
7
Top 10 Promotions Offered: Total Market (Jan 09 – Nov 09)
2009 Details •
We have conducted 8,492 mystery calls over the course of the year (Jan- Nov) • 25,794 prices have been collated (Jan – Nov), across the 8 key brands