media pack and electronic advertising rates 2012
TYRES & ACCESSORIES
HELLO AND WELCOME to the 2012 Tyres & Accessories media information pack. Within these pages you will find information on our magazine alongside advertising rates and contact details for everyone at T&A (see p. 3). On pp. 4 -5 you will find our print advertising information. In the centre, you will find the official 2012 features list, complete with editorial and advertising deadlines (pp. 8-9). If you flip this brochure the other way up, you will find advertising rates and media information relating to our two electronic products, tyrepress.com and the free daily e-Newsletter from tyrepress.com. For information on how you can secure your copy of Tyres & Accessories – complete with full website access and e-Newsletter subscription – turn to p. 7.
CONTENTS: [3] MEET THE TEAM [4-5] 2012 RATE CARD [6] RETREADING SPECIAL [7] SUBSCRIPTION INFORMATION [8-9] 2012 FEATURES LIST
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First published in 1946, Tyres & Accessories is the top-selling quality trade magazine for tyres, wheels and associated products. The magazine aims to provide trade professionals with a comprehensive news source and targeted advertising platform. All our products are widely-read in the UK, where T&A has the highest circulation in the trade, and internationally – T&A is shipped to 160 countries worldwide. It is the only tyre and wheel trade magazine in the UK that has its circulation independently audited by ABC, giving advertisers the assurance that their trust, advertisements and marketing spend have been well-placed. If you are interested in subscribing to the magazine, accessing the full content of Tyrepress.com or receiving our free daily news service, please do not hesitate to get in touch by telephone on +44 (0)1782 214224 or by email to julie.wilshaw@ tyrepress.com. If you are interested in advertising in the magazine or online, call Scott Parker on +44 (0)1782 214224 or email scott.parker@tyrepress.com. You can also find this information and subscription forms at www.tyrepress.com and elsewhere in this media pack.
MEET THE TEAM
TYRE INDUSTRY PUBLICATIONS LTD. Editorial Office of Tyres & Accessories 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44 (0)1782 214224 Fax: +44 (0)1782 286589
Registered Office
Unit I, Magnolia Centre, Telford Road, Clacton-on-Sea, Essex CO15 4LP, United Kingdom info@tyrepress.com ................................................................ Tel.: +44 (0)1255 222233 www.tyrepress.com ................................................................ Fax: +44 (0)1255 222234
Publisher Klaus Haddenbrock ........................................................... +49 (0)4141 533620 klaus.haddenbrock@reifenpresse.de
Editorial Christopher Anthony ......................................................... +44 (0)1782 214224 chris.anthony@tyrepress.com Stephen Goodchild ............................................................ +49 (0)4141 533619 stephen.goodchild@tyrepress.com Andrew Bogie.................................................................... +44 (0)1782 214224 andrew.bogie@tyrepress.com Peter Gardner .................................................................... +44 (0)1255 222233 peter.gardner@tyrepress.com
Advertising Scott Parker ....................................................................... +44 (0)1782 214224 scott.parker@tyrepress.com Alan Day........................................................................... +44 (0)1255 222233 alan.day@tyrepress.com
Circulation Manager Julie Wilshaw.................................................................... +44 (0)1782 214224 julie.wilshaw@tyrepress.com
Administration Lucy Phillips ..................................................................... +44 (0)1782 214224 lucy.phillips@tyrepress.com
Bank details: National Westminster Bank, 10 Station Road, Clacton-on-Sea Essex C015 1TA, United Kingdom Sort Code: 60 05 33, Account Number: 70 30 44 40
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CHOOSE YOUR SIZE
2012 RATE CARD
04
p h
Double Page Spread bleed
426x303mm
Full page trim Full page bleed
210x297mm 216x303mm
Half page horizontal Half page portrait
190x135mm 135x195mm
Half page vertical
92x273mm
v
v
Quarter page vertical strip 52x297mm Quarter page horizontal strip 190x64mm h
p
Quarter page landscape Quarter page portrait
135x92mm 92x135mm
l
All advert measurements are width x height and in millimetres
MAGAZINE RATE CARD 2012
NUMBER OF INSERTIONS 1-3
ADVERT SIZE
4-6
7-9
Full Page
£
1395.00
£
1350.00
£
Half Page
£
980.00
£
960.00
£
Quarter Page
£
790.00
£
770.00
£
1260.00
10-12 £
1190.00
925.00
£
875.00
745.00
£
720.00
Please add 2.5% on to the full page rate if requesting pages 3, 5, 7 or 9. Front Cover
£
2250.00
Back Cover
£
1850.00
Inside Front Cover
£
1500.00
Inside Front DPS
£
2700.00
Inside Back Cover
£
1500.00
Inside Back DPS
£
2500.00
Double Page Spread
£
2250.00
Inserts
£
600.00
All costs include colour. For spot colour or mono, please call for a quote +44 (0) 1782 214224 Agencies receive 15% commission.
All copy must be supplied to Tyres & Accessories in high resolution format (300dpi) PDF, JPEG or GIF file. Due to quality control: Tyres & Accessories will not be able to accept any adverts of low quality resolution. Other size options available; contact scott.parker@tyrepress.com for details
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RETREADING SUPPLEMENT
• The Retreading Supplement is a joint production of Tyres & Accessories and Neue Reifenzeitung, presented in both English and German. • Focusing on the growing global enterprise of tyre retreading, the supplement is supplied with all March and September issues of both magazines every year, in addition to being available electronically to subscribers at http://www.tyrepress.com/News/tyrepress_magazine/ • It has a circulation of nearly 13,500 copies, delivered to important tyre business contacts in 160 countries.
Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com
06
SUBSCRIPTION INFORMATION
MAGAZINE SUBSCRIPTION (UK) - £60 For readers in the UK 12 issues of Tyres & Accessories 12 months complete access to www.tyrepress.com e-Newsletter subscription MAGAZINE SUBCRIPTION (EUROPE) - £70 For readers in Europe 12 issues of Tyres & Accessories 12 months complete access to www.tyrepress.com e-Newsletter subscription MAGAZINE SUBCRIPTION (ROW) - £90 For readers outside Europe 12 issues of Tyres & Accessories 12 months complete access to www.tyrepress.com e-Newsletter subscription
BULK SUBSCRIPTION DISCOUNTS NUMBER OF SUBSCRIPTIONS
DISCOUNTS
10-39
10%
40-49
12%
50-99
15%
100+
20%
For secure web payments, visit www.tyrepress.com/subscribe/signup.php For further details contact julie.wilshaw@tyrepress.com Bank Details: Account Name: Tyre Industry Publications Ltd, Natwest Bank, 10 Station Road, Clacton-on-Sea, Essex C015 1TA, UK Sort Code: 60 05 33, Account Number: 70 30 44 40
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// FEATURES LIST 2012 // TYRES & ACCESSORIES FEATURES:
JANUARY Agricultural Tyres Motorcycle Tyres FEBRUARY
Diagnostics Systems and Equipment Light Commercial Vehicle/Van Tyres
EDITORIAL DEADLINE
MAY Retail/Buying Groups Industrial/Specialty Tyres Raw Materials Reifen 2012 Preview II JUNE High-Performance Tyres Recycling Machinery and Equipment Wheel Alignment and Lifting Equipment
AD COPY DEADLINE
11.12.2011
11.12.2011
15.12.2011
13.01.2012
20.01.2012
23.01.2012
17.02.2012
22.02.2012
11.03.2012
23.03.2012
26.03.2012
13.04.2012
20.04.2012
27.04.2012
11.05.2012
18.05.2012
25.05.2012
MARCH Retreading Special – Bilingual Supplement 10.02.2012 International Wholesalers 4x4 Tyres APRIL Wheel Report Reifen 2012 Preview I TPMS
AD DEADLINE
ES FEATURES:
JULY
11
Manufacturing Machinery Reifen 2012 Review
12
Earthmover/OTR Tyres Brakes Brityrex Preview
12
12
12
12
AUGUST
EDITORIAL DEADLINE
AD DEADLINE
AD COPY DEADLINE
15.06.2012
22.06.2012
27.06.2012
13.07.2012
20.07.2012
27.07.2012
24.08.2012
29.08.2012
13.09.2012
21.09.2012
28.09.2012
12.10.2012
19.10.2012
26.10.2012
24.11.2012
28 .11.2012
SEPTEMBER Retreading Special – Bilingual Supplement 17.08.2012 Winter Tyres Truck Tyres Reifen China Preview OCTOBER e-Commerce Wholesalers NOVEMBER Motorsport Review Fleet Business Brityrex Review Green Tyres
DECEMBER Tyre Changers, Wheel Balancers 17.11.2012 Garage Consumables (inc. weights) Year in Review Reifen China Review Retreading Special – Bilingual Supplement
ONLINE media pack and electronic advertising rates 2012
TYREPRESS.COM & e-NEWSLETTER HELLO AND WELCOME to the all-new media information pack and advertising rate card for the premier tyre business news site, tyrepress.com. Tyrepress.com continues to grow, achieving record new 12year highs in terms of monthly site visits in 2011. The site surpassed 23,000 published news stories since the first version of the website – all of which are available in the site’s News section. Advertising rates for the website are available on p. 4. The tyrepress.com e-Newsletter has had its most successful year ever for the third successive year, now boasting a subscriber list of over 18,000 global tyre business contacts. The e-Newsletter continues to offer exciting new advertising opportunities, comprising five banner sizes and three positions, while the Solus e-Newsletter option allows you to send an email to the entire subscriber list (subject to availability). Effectively, advertisers send a linked advert to 18,000 tyre business professionals every working day – turn to p. 5 to see how your company can benefit from this valuable service.
CONTENTS: [3] TYREPRESS.COM FEATURES [4-5] ELECTRONIC ADVERTISING RATES [6] BUSINESS DIRECTORY RATES [7] ONLINE SUBSCRIPTION AND SOCIAL NETWORKING INFORMATION
02
In addition to the valuable advertising opportunities offered in the rest of the website, tyrepress.com also has the powerful Business Directory. The Directory allows companies to present linked corporate logos, make company literature available for download, and even include video content, such as advertisements. Business Directory entries also link to the large news section of the site, making them visible to every visitor to tyrepress.com. To find out how to take advantage of these features, turn to p. 6. Additionally, tyrepress.com and Tyres & Accessories made significant social networking progress in 2011, with dedicated Twitter (@tyrepress), Facebook and LinkedIn pages providing immediate headlines from tyrepress.com and instantaneous tyre business interaction. Tyrepress.com’s online impact – measured by objective sources – is shown in the table on p. 7.
TYREPRESS.COM FEATURES
Massive News Archive • While the tyrepress.com homepage is updated on every business day and contains the latest in tyre-based news, the news archive contains everything ever published during the 12 years of the website’s existence. • 23,000-plus articles are available at http://www.tyrepress.com/News/ • Powerful search engine and browser-friendly article categorisation help readers to reach the required articles or topics faster.
Multimedia Capabilities • tyrepress.com supports exciting new features, such as picture galleries alongside news stories, embedded video and digital magazine editions for subscribers. • Advertisers can reach tyre business contacts with downloads, animated and video content in addition to still images and links on all pages, including the Business Directory (see p. 6). • Expect more exciting tyre news features to be announced in 2011, as tyrepress.com continues to grows.
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ELECTRONIC ADVERTISING RATES
£580p.m. 467x60px
£440p.m. 700x90px £440p.m. 700x90px
£360p.m. 234x120px
£460p.m. 234x300px
Additional tailored sizes possible subject to availability Contact scott.parker@tyrepress.com for further information.
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ELECTRONIC ADVERTISING RATES
PRICE PER MONTH ADVERT SIZE
1-3 months
4-6 months
7-9 months
10-12 months
600x100
£
500.00
£
480.00
£
450.00
£
420.00
600x200
£
860.00
£
820.00
£
790.00
£
750.00
800x120 header (h)
£
630.00
200x480 header (v)
£
630.00
200x100
£
250.00
£ 200.00* * 12 months only
All advert measurements are width x height and in pixels
Solus Newsletter
£ 1450.00 – Subject to availability
Recognised agencies will receive a 15% commission. All artwork must be supplied high resolutiom (300 dpi) PDF. JPEG or GIF file. Due to quality control, we will not accept low resolution images.
05
BUSINESS DIRECTORY RATES The Business Directory lists contact information and promotional materials on tyrepress.com. BASIC PACKAGE 1 Hyperlink to your e-mail and website Only £160
Your company Your address Your telephone number Your e-mail (hyperlinked) Your website (hyperlinked) Your web address in Tyres & Accessories magazine
ADDITIONAL FEATURES TO PACKAGE 1 Larger advert to include photo/logo Only £250 Additional photos £35 each
ADDITIONAL FEATURES TO PACKAGE 2
A pdf of your company‘s brochure available for direct download £45
B e-Brochure with turnable pages, no need to download £100
Special Offer – Buy package 3 with pdf and e-Brochure for only £375 – a saving of £125 Total cost of package 3 with both pdf and e-Brochure £500 rrp Scott Parker Advertising Manager 6A Salem Street, Etruria, Stoke-on-Trent, Staffordshire, ST1 5PR, United Kingdom
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Tel.: +44(0)1782 214224 scott.parker@tyrepress.com www.tyrepress.com
SUBSCRIPTION INFORMATION and SOCIAL NETWORK ONLINE SUBSCRIPTION (12 MONTHS) - £80 12 months complete access to www.tyrepress.com; e-Newsletter subscription ONLINE SUBSCRIPTION (6 MONTHS) - £45 6 months complete access to www.tyrepress.com; e-Newsletter subscription ONLINE SUBSCRIPTION (1 MONTHS) - £20 1 month complete access to www.tyrepress.com; e-Newsletter subscription For secure web payments, visit www.tyrepress.com/subscribe/signup.php For renewals: www.tyrepress.com/subscribe/member.php For further details contact julie.wilshaw@tyrepress.com
facebook.com/tyrepress
twitter.com/tyrepress
www.linkedin.com/pub/tyres-accessories/28/737/3a7
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