MedHealth & Wellness Exhibition and Conference 2011 2nd International Exhibition of Health Products, Medical Equipment, Sports & Fitness, and Medical Services
27-29 September 2011 Oman International Exhibition Centre Muscat, Sultanate of Oman
Supported by
Organized by
Official Logistics Partner
A proud member of
Ministry of Health Sultanate of Oman
Oman Chamber of Commerce Industry
“Serving Emerging Health Markets”
Under the patronage of the
Ministry of Health
Total Number of Local and International Exhibitors:
102
MedHealth & Wellness 2009 in Review
Inaugurated by Dr. Ahmed bin Mohammed bin Obaid Al Saidi Minister of Health
Total Number of Visitors:
5,328
Total Number of Participating Countries:
18
Exhibiting Countries: ASIA
Bangladesh India Malaysia Singapore South Korea Thailand
MIDDLE EAST Egypt Iran Jordan Kuwait
Oman Pakistan Saudi Arabia United Arab Emirates
EUROPE Germany Italy United Kingdom
AMERICA USA
An Overview of the Oman Economy:
Stability after the Global Crisis Oman’s economy is witnessing a major transformation in terms of social and economic development, as evidenced by the growing network of large-scale industrial parks, free zones and maritime gateways being constructed all around the sultanate. Growth remains positive, and is expected to start at 6% in 2011, as compared to an estimated 5.2% growth in 2010. This is based on an expected rise in oil production, strong government spending growth, rising export volumes, and an improving investment scene. In a recent report by Oxford Business Group (OBG), “despite the economic challenges in 2009 due to the global financial crisis, the sultanate remains one of the most economically and politically stable countries in the Middle East.�
The Government’s Diversification Strategy:
Focusing on the Health Sector The government is embarking on an economic diversification plan with a focus on infrastructure, health and education. Under this plan, called “Vision 2020,” Oman is moving away from hydrocarbons and building its non-oil sector to reduce dependence on oil revenues and increasing the contribution of the non-oil sectors to the GDP. It aims to provide health care for all citizens through a system designed to encourage disease prevention, public safety, spreading of health services throughout the country, and adoption of a decentralization policy.
The Government’s Eighth Five-Year Plan (2011-2015) includes the: • Development of the health system basis; • Improvement of the quality of health services; • Reduction of mortality, and accident rates to the lowest international levels; • Focus on mother and child care.
The Seventh Five-Year Plan (2006-2010) allocated and spent a huge development budget and launched more than 26 massive projects, which helped to broaden the reach of primary healthcare services, including the construction of 20 projects that comprise new health centers and extended health centers around the country as well as new, renovated and upgraded buildings.
Over the last 30 years, the government has invested heavily on the health sector and succeeded in creating an advanced health system. In the last five- year plan, Oman has completed construction of major regional hospitals.
Facts and Figures: The government has allocated
US dollars
3.2
billion
for the education and health sectors, an increase of US dollars 243 million from the approved allocations of the 2010 budget forming 46% of total current expenditure. It is forecast that the budget of the Ministry of Health will have to almost double by 2020, which could see the private health sector take on a greater role. Source: Oxford Business Group
12٪
Almost of the government’s budgeted expenditure is on the health sector. The share of the health sector is
US dollars
867
million
“There will be continued double-digit annual growth in pharmaceutical sales over the next five years.” Source: Business Monitor International, BMI
A Shift in Oman’s Health Scene There is a current shift in the health scene: from focusing on the cure of traditional diseases to the prevention and cure of non-communicable “lifestyle-related” diseases like diabetes, heart disease, obesity and malnutrition. This is the result of the high incidence of these diseases at present, and which has spurred increased government spending on specialist facilities.
“The country’s healthcare system is advanced and is highly regarded around the world.” (BMI, Business Environment Rating matrix for Q310)
Government Initiatives/Developments in the Health Scene The government is bent on its commitment to provide health services and on its efforts to increase the involvement of the private sector، which is now a vibrant industry. Oman today has 1,000 private clinics compared to 471 in 1995.
INITIATIVES
SUPPORTING PROGRAMS and/or RESULTS
• Talks with various international bodies and associations concerning the development of hospital standards
• Currently finalizing accreditation for international healthcare systems and standards
• More active in supporting immunizations
• Expanded Program of Immunization (EPI) *recent addition of 13-valent polysaccharide conjugate vaccine (PCV 13), Prevnar 13 (May 2010)
• Greater access to advanced treatments
• Building of specialist facilities
• Boost exports
• US FDA approval of one of Oman Pharmaceutical Products (OPP) antibiotic products
• Awareness programs that promote better eating habits in schools and in the wider community
Oman and the GCC Healthcare Market A forecast of annual healthcare expenditures for GCC countries reaching over US dollars 300 billion is predicted by 2025.
As the GCC is one of the fastest growing healthcare services in the region and is expected to attract direct foreign investment as the region continues to develop, it will greatly influence the growth of the Oman market as well. Pharmaceutical sales is expected to grow from US$ 5.6 billion to US$ 10.8 billion in 2020. This growth is driven by high life expectancy and sharp population growth, increase in healthcare awareness, increasing incidence of lifestyle diseases, conducive
government policies, mandatory medical insurance for employees. This sector is now an attractive destination investment with the rising demand for local products and brands and the need for private sector participation.
Health Projects in Oman:
Attracting Foreign Investment The Ministry of Health is currently embarking on important health projects, which is estimated to cost a total of RO73 million or US$189.6 million. Apart from the current projects below being undertaken, there are also several projects related to health centers and other rehabilitation and expansion projects in the pipeline, which amount to RO40 million. The increasing number of healthcare infrastructure projects is feeding the demand for equally increasing healthcare requirements, and attracting international companies to invest.
SOME OF OMAN’S HEALTH PROJECTS (as of August 2010)
Healthcare City (near Muscat) *in the planning stage
PROJECT COST (IN RO)
300-400 million
Muscat Referral Hospital
140 million
Construction of new hospitals in As Suwaiq, Mahout, Sinaw, Dhalkut, Al Mazyouna
55.5 million
Psychiatric Hospital
50 million
Salalah Hospital
48 million
Heart Disease Center and Magnetic Resonance Unit (Salalah) Masirah Hospital Project (Al Sharqiyah region)
over 18 million 13.5 million
Rehabilitation of Samail Hospital
10 million
Construction of New Health Centers
8 million
Construction of Polyclinics
7.2 million
Outpatient Complex (Sultan Qaboos Hospital)
7.1 million
National Center for Hereditary Health
5 million
Oman Health Sector Market Potentials • The market for medical devices will stand at
US dollars 58 million in 2010, equal to US dollars 19 per capita.
• The market is expected to grow at a healthy CAGR
6.7% per annum to reach US dollars 81 million by 2015. (compound annual growth rate) of
• In 2009, Oman’s health market was valued at
US dollars 124 million, where prescription medicines accounted for 88% of total. • Over-the-counter (OTC) products account for
10.8%; patented medicines take up 8.3% of the total
market.
Oman’s Health and Wellness Industries:
Responding to Growing Health Requirements Oman has a growing healthcare sector, mainly triggered by the government’s desire to provide its people with basic healthcare. This, in turn, increases the demand for healthcare products and health-related expenditures. The heavy dependence on imports at present also contributes to the rising requirements for locally sourced healthcare products and services. Another factor that contributes to these requirements is the added attention that more and more people are giving to their health and well-being, stressing even more the need for healthcare products, medical services, and alternative therapy, as well as sports and fitness equipment. There is also a huge demand for medical tourism services throughout the Middle East region, especially relating to wealth loss, total hip and knee replacements, full medical check-up, and cosmetic enhancement.
Health and fitness is one of the key components of the wellness sector and is one of the growing industries in Oman.
The Wellness Industry:
A Growing Market The wellness industry in Oman is steadily grow-
As the spa market has matured people are
same pace in the coming years. Presently, there is a
routines into their daily schedule; and their
ing and is expected to continue growing in the
large number of independent wellness companies as well as centers housed within five-star hotels.
There is also an influx of foreign wellness companies that have taken their place in the sultanate.
constantly looking for ways to include fitness knowledge and expectations of the spa experience
have reached a higher level, so does the number of wellness options increase.
Spa and wellness centers are becoming a competitive multibilliondollar-generating industry worldwide.
A Closer Look at MedHealth & Wellness Exhibition and Conference 2011 MedHealth & Wellness Exhibition and Conference 2011 is an international event that features a wide range of health products and services, medical equipment, pharmaceutical products, laboratory supplies, alternative therapies, as well as sports and fitness equipment. It is the leading event in Oman for the health and medical sector and is considered one of the biggest healthcare exhibitions in the whole Middle East region. MedHealth & Wellness Exhibition and Conference 2011 is a three-day event that is held every year. It was launched in 2009 and is now on its second edition. It highlights the health and medical sector as a growing market in the sultanate and in the region. The event is officially endorsed by the Ministry of Health.
“The event was well-organized and publicized. I would definitely consider participating in the next edition of MedHealth.” Anwar Anis
Senior Manager, Business Development Pantai Hospitals, Malaysia
“I was very satisfied with the quality of the visitors to the event. I have nothing to complain about. The facilities are good and the organization is wonderful. I was able to sign business deals during the event.”
Chutima Limtrakul RSU Healthcare Co., Ltd. Thailand
The MedHealth & Wellness Conference 2011
The conference, which will be introduced for the first time this year, will:
Address solutions to challenges facing the industry; Showcase innovation in health services; Discuss best practice techniques in the healthcare industry; Talk about hospital, planning and projects; Provide information on key initiatives undertaken by government health departments, healthcare providers; Talk about prevention of chronic diseases. Discuss medical tourism as a new industry trend.
MedHealth & Wellness Exhibition and Conference 2011:
A Gateway for Oman’s Health Industry The event targets all aspects of the health and wellness industry, opening doors for health products, services and facilities, and opportunities for new developments and trends, and trade and investment.
Exhibition Profile Alternative Therapy • Acupuncture • Ayurveda • Herbal Medicine • Homoeopathy • Massage • Mind-Body Techniques
Health Products and Equipment • Child Care • Diagnostic • Health Food and Supplements • Hospital Equipment and Supplies • Laboratory Supplies • Medical Supplies
• Natural Beauty/Cosmetic Products • Nutritional Products • Organic Products • Pharmaceutical Products • Women’s Care Products
Health Services • Anti-Aging • Dental Services • Dermatology • Health Information • Health Insurance • Hospital and Clinic Services • Laboratory Services • Medical Colleges and Institute Services • Spa Services
• Slimming Programs • Vision Correction/Eye Care Hospital/Clinic Infrastructure • Engineering and Consultancy • Finance and Investment Firms • Healthcare IT Systems • Hospital Construction • Hospital Equipment • Hospital Furniture and Design • Hospital Management Services • Projects Management • Security Systems
Sports and Fitness • Exercise Equipment • Fitness Regimen • Gyms and Health Clubs • Sports Clubs and Equipment • Sportswear
Visitor Profile • Caregivers
• Medical Assistants
• Fitness and Health Buffs
• Medical Practitioners
• Dealers, Distributors and Suppliers • Health Professionals • Hospital Doctors
• Hospital Nursing Staff
• Hospital Technical Managers
• Importers and Manufacturers • Laboratory Managers
• Medical Manufacturers • Nurses
• Physiotherapists
• Sports Enthusiasts
• Women and Families
• General Public Seeking the Latest
“The services of the organizers were excellent. The exhibition met all my expectations and achieved my objectives.” Dr. Ashraf Ismail Joint Commission International (JCI) United Arab Emirates
Products & Equipment in the Market
“MedHealth & Wellness is a good platform to meet and explore possibilities. It was a very successful show and I am satisfied with the results.” Idylla Santamaria HR Officer, Magrabi Eye & Ear Center United Arab Emirates
The Most Extensive Media Coverage MedHealth & Wellness Exhibition and Conference 2011 will be aggressively promoted utilizing all media channels to ensure attraction of the largest number of industry professionals and trade visitors possible. The promotion campaign will cover not only Oman, but the whole Middle East region and other parts of the world.
The media campaign includes: • Heavy ad placement in local and regional newspapers, both in English and Arabic; • Advertisements and editorial coverage in trade publications that cater to the health and wellness; • Regular press releases in local and regional newspapers, magazines, and websites; • An early press conference and another conference three weeks prior to the event; • Email and fax campaigns targeted at industry professionals throughout the Middle East region; • SMS broadcasts before and during the event; • Dissemination of flyers, e-newsletters and personalized invitations; • Radio announcements; • Billboard ads; • Social media channels such as Twitter, Facebook and Linkedin.
Why Should You Exhibit at MedHealth & Wellness Exhibition and Conference 2011? • It is the only trade show in Oman supported by the Ministry of Health. • You will reach a targeted audience of over 5,000 medical professionals, distributors, dealers and suppliers. • You will expand your existing network by meeting new and productive business contacts. • You will be part of the developing and emerging health market in Oman. • It is the only medical show in Oman that attracts international presence, with more than 18 represented countries. • It is organized by the premier exhibitions company in Oman. • We have a wide agent network and representative offices around the world to promote the event.
“Of all the shows I have attended, this is the best. We are happy that we received a lot of inquiries and it has generated a lot of business for American Hospital.”
Dr. Isam Amer Director, Sales and Marketing American Hospital, Dubai
Get the Most Out of Our Sponsorship Benefits To maximize the impact of your participation, MedHealth & Wellness 2011 presents a broad range of sponsorship opportunities that will give you a sure edge over your competitors. It will also further boost your company’s presence in the local and regional markets.
• Platinum Sponsorship • Gold Sponsorship • Silver Sponsorship • Bronze Sponsorship
• Visitor Bag Sponsorship • Visitor Badge Sponsorship • Floor Plan Sponsorship • Lanyard Sponsorship
Contact us today for more details on each sponsorship opportunity as well as the benefits that you will be entitled to as a valued sponsor of MedHealth & Wellness 2011. Each sponsorship option above entitles you to extensive media mileage such as logo inclusion in all newspaper and magazine advertisements, visitor invitation leaflets, show catalogues, event brochure, banners, the company website, and all other promotional materials. Many other benefits are specific to a particular sponsorship option to ensure that you get the highest promotional value for your investment.
The Venue Established in 1985, the Oman International Exhibition Centre (OIEC) is the ideal venue for major trade fairs and exhibitions in the Sultanate of Oman. It offers 12,000 square meters of indoor exhibition space with enough parking space for over 2,500 vehicles. It is conveniently located near Muscat International Airport, close to major hotels, and is just a short ride away from the city centre of Muscat.
Coming soon... in 2013
ion Center
Oman Convention and Exhibit
For more information, visit www.omanexhibitions.com.
About Oman The Sultanate of Oman is the third largest country in the Arabian peninsula. It borders the Kingdom of Saudi Arabia in the west, the United Arab Emirates in the northeast, and the Republic of Yemen in the south. Muscat is the heart of the sultanate, the political and administrative hub of the nation, the center of tourism and commercial activities. The capital area is a prime example of intelligent and aesthetic development, amalgamating modernity with tradition.
Modern Muscat is home to a range of luxury hotels with upscale restaurants. Among its attractions are a number of magnificent beaches and breathtaking creeks such as Qurum Beach, Al-Jissah, Yitti, and Al-Bustan. Several restored forts, folk museums and traditional souqs are other popular attractions not to be missed. Oman has consistently ranked first in peace and stability in the Middle East and North Africa, and it also ranks high in economic freedom among all the Arab countries. For more information, visit www.omantourism.gov.om.
The Organizer
Omanexpo is the pioneer exhibition management company Oman and the leading organizer of professional trade shows in the Sultanate. Established in 1986, it is now a member of UFI-The Global Association of the Exhibition Industry and the International Association of Exhibitions and Events (IAEE).
UFI, The Global Association of Exhibition Industry, is the world’s leading association of trade fair organizers, exhibition and convention centers, professional exhibition associations, and industry partners. It comprises a prestigious group of affiliates, recognized internationally for their high level of quality standards. UFI represents 536 member organizations, present in 208 cities in 82 countries on the six continents.
Our Events
In addition to MedHealth & Wellness 2011, the company’s portfolio of major trade exhibitions includes OGWA , Motor Show, The BIG Show, Food and Hotel Oman, Oman Luxury & Lifestyle, Middle East Artificial Lift Forum and Omanexpo Fair.
www.omanexpo.com
For stand bookings or more information about the event, please contact:
Head Office:
P.O. Box 20, P.C. 117, Muscat, Sultanate of Oman Tel. +968-24660124 | Fax +968-24660125 / 126 E-mail: info@omanexpo.com
Regional Office:
P.O. Box 80674, Dubai, United Arab Emirates Tel. +971-4-2587774 | Fax +971-4-2587776 E-mail: infodubai@omanexpo.com
www.medhealthoman.com