S S E PROC BOOK
L L A R E OV S S E R G O R P
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
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WEEK 2
WEEK 1
7/9/2015 — 13/9/2015
31/8/2015 — 6/9/2015
Listen the clients introduce th eir brands (EasyGreen)
ct briefing Listen the proje their brands e c u d o tr in ts n Listen the clie tebook.
l no in my persona ed b ient. b jo n ee b e tion of each cl ta ec p Notes hav ex d n a ives ood the object Briefly underst
Review all clients’ power point
s
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2
Only review four clients’ power points : Up and Away, Lost Property, Ch ildhood Party, MF by miss fleu rs
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Reviewed all clients’ power points.
Briefly done some research through Facebook and instagram . Have been understood more information, backg round and target about the clients and brands. Have done more research more than last week.
h Facebook and instagram. Briefly done some research throug ation, background and target Have been understood more inform about the clients and brands.
4
Set schedule of each week. Plan some tasks of each week sho
Review all clients’ power points
Do some online background research of the clients (google search/official website/social networks)
ch of the clients Do some online background researial networks) (google search/official website/soc
Work Planning
uld be achieved.
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4
3
Choose clients
ose clients. and tried to focus on th t en cli se oo ch to ion Made decis , Lost Fortune Auto Company od Go y, rt pa od ho ild Final decision : Ch Property Hong Kong
Brainstorm ideas
Self-reflection I have done few research of this week. Some clients’ background them. haven’t been understood enough as I haven’t did research of more research. I hope I can get deeper understanding of each client through for the projects. ideas Besides I also need to start brainstorming some design
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Notes have been jobbed in my per sonal notebook. Briefly understood the objective s and expectation of each client.
Self-reflection
Try to brainstorm different method and design elements for each project.
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I simply knew about all clients’ backgrounds but I still not understand enough. In addition, I think I should start doing research about some similar brand and do the comparisons.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
WEEK 4
WEEK 3
21/9/2015 — 27/9/2015
14/9/2015 — 20/9/2015
Discuss with lecturer
1
cturer
Discuss with le
backs. and listen feed n o ss le l a ri to in tu l. with lecturer tion of proposa ec ir d e th Discuss ideas d ge ave chan feedbacks, I h ed en st li er ft A
Write proposal Reorganized the ideas and write to the des
ign proposal.
3
Discuss ideas with lecturer in tutorial lesson and listen feedba cks. After listened feedbacks, I hav e changed the direction of propos al.
2
Do some online background res (google search/official website earch of the clients /social networks)
I haven’t visualized the ideas through AI and Photoshop. should Besides, the overall process is poor than other classmates, I for spend more time to prepare proposal and proposal presentation client.
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the design proposal.
brand image: I have been developed the concepts of new table memory. custom-made , one-stop service , unforget
3
Visualized idea with suitable style
le and color scheme to I have been considered different sty I chose a most suitable build up new brand image. Finally style and visualized the ideas.
Brainstorm ideas
4
Made decision to choose client again. After considered different aspect s, give up to do ‘Lost Property Hong Kong’ and ‘Good Fortune Auto Company’. Final decision: Childhood party
Self-reflection
Reorganized the ideas and write to
Develop the concepts
4
Briefly done some research thr ough Facebook and instagram . Have been understood more inf ormation, backg round and tar get about the clients and brands. Have done more research more than last week.
Choose clients
2
Write proposal
1
5
and design elements for each project. Have been brainstorm different method al and drop down some drafts in personal Think every detail and aspects of propos notebook.
6
Proposal presentation
al Have been presented my propos
and ideas to the client.
Self-reflection I have been developed the concepts and considered the style in more attentive aspects. But it’s still need to think how the concepts apply on the outcomes.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
1
5/10/2015 — 11/10/2015
28/9/2015 — 4/10/2015
Review proposal al
Review propos
Review proposal and get some improvement to research report.
d more en’t considere v a h I s a h g u eno bles is not perfect posal delivera ro p y m f o The proposal s w me revie en’t created so av h I . ts ec sp a s. t some review so I need to ge
Review the presentation of prop
osal
The presentation was not prepar ed enough such as was not presented fluently. On the other hand, I would like to present in a more interesting an d attractive ways. I will consider more aspects next tim e.
3
WEEK 6
WEEK 5
and Start to reorganize the background information research of the clients
so I tried to reorganize the It’s time to do the research report ch that I have done before. background and information resear
2
2
Write visual report
image, color, shapes, and Do some visual research about font, ort. It should be include in research rep
Write some background, information and marketing research that I have done before.
3
Contact client
turn-brief. Contact client to do re image, new ideas and visualize Prepare to bring some to discuss with client. ct. ht direction for the proje rig a t ge d an s ion in op Listen her
Self-reflection only the ideas I think I am still having many deficiencies on my project, not me to improve but also the outcome of proposal. That’s why self-review help and develop the design. p. But I still need to ask my lecturer for more suggestions to develo
ideas…
Write background and information research
4
1
Self-reflection To develop my work, it is important to ask client for opinions and suggestions so I need to well prepared for client meeting. In addition, I’ve discovered a problem: I have concepts and excepted outcomes, but I haven’t connected them together. I should think more different methods to apply those concepts on them.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
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Client meeting
ates. and other classm ts n ie e enough cl h it w g n ant to give mor w ey Have a meeti th as s, on ggesti om client. opinions and su ear direction fr Received little cl a t go ’t en av h space to us so I development of
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One of the outcomes is animation. I have tried to get some research of this and think differen t aspects in this weekend. If my technique is not enough to finish, I am going to do stop-motion again that I have experienced in ‘Introducti on to Design 2’ before.
Have been brainstormed some lay
outs for leaflet.
2
Design logo
1
ers’
the ‘monst the previous logo as d ge an ch en be ve ha It enough. in the logo are funny a new logo. That’s why I designed
Borrow DSLR camera
Write background and informa
tion research
Write some background, inform ation and marketing research that I have done before .
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Each part of research report sho uld be added different examples and give som e comparisons of them.
Prepare for photo shooting day
ea oting day. It’s confirmed to hav sho oto ph for ent ipm equ e Prepare som ers’ event. photos and videos in their custom e som e tak to me for e tim rt sho . sure what I should take that day ke ma d an d oar ryb sto the ate I need to cre
Self-reflection
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Brainstorm some layouts
3
prepare photo After I checked my own digital camera to photos in the event. For shooting, the camera is not suitable to take ’ so I need to borrow a example, it can’t control DOF, ‘depth of field use it in the event. DSLR camera, digital single lens reflex and
Find and write down the comp arison of examples
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19/10/2015 — 25/10/2015
12/10/2015 /2015 — 18/10
Research of animations
3
WEEK 8
WEEK 7
last To follow up my projects, I only concerned research report es week and I still can’t connect my concepts and excepted outcom together. In this week, I should finish this process. Besides, I am going to do model sheets of characters this week.
4
Photo shooting day
g in an event on It does already have a photo shootin video materials that Saturday. I have got some photo and used for outcomes.
Self-reflection In this week, it starts to do design work. I’m tried to developed more interesting ideas and visualize ideas. But it still needs to find out what concepts I want to put in each outcome.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
1
Design development presentati
on
s et of character
Have been presented the curren t progress and ideas of outcomes in design dev elopment presentation.
ualize them.
and vis ew characters n t h g u o th n Have bee of them. model sheets te ea cr to g in Start
Apply concepts on different ou
tcomes
I’ve tried to think different me thods to develop the outcomes and apply the concep ts on them. For example the new video storyboard is rel ated to ‘custom-made’.
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2/11/2015 — 8/10/2015
26/10/2015 — 1/11/2015
del she
Brainstorm mo
WEEK 10
WEEK 9
sentation
Prepare for design development pre Write down the process of outcomes
and process book.
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2
Start to do website design
. The whole website structure I am starting to do the website design nt layouts in this section. has been through and create differe
Leaflet design Start to do leaflet design. Layouts and information are brainstorming.
4
Change direction of characters model
I’ve started to apply concepts on outcomes and do design work. progress. But the whole working process should be faster to pick up the doing the while On the other hand, it should be keep on to write process book design work.
3
sheet
et is not correct. The direction of characters model she e new characters. I need to simplify them and visualize som
Self-reflection after design development presentation
Self-reflection
1
5
After design development presentation to see other classmates’ current progress and outcome s, I found that there’s many aspect not good enough and I need to pick up the progress.
Self-reflection In this week, I’ve tried to focus on outcomes and do design work. I need to finish outcomes quickly and improve them. While doing design work, it’s important that keep writing process book at the same time.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
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Create some new
WEEK 12
WEEK 11
16/11/2015 — 22/11/2015
16/11/2015 /2015 — 22/11
Draw the graphics and images
sheet characters model
the compare with o T . rs te ac ar onster ch ildhood d some new m te ea cr en represented ‘Ch be be e n ca Hav d an fy simpli , this design has previous design ectively. Party’ more eff
Change direction of video’s storyboard
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Visualized the images and dra w different graphics to apply in video.
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Because of some bad feedbacks of website idea, it had been changed to a video, better a flash in web site. And, I am considering another idea and storyboard of video.
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14
Make the dummy videos and develop
show my idea to I have made some dummy videos to e comments and my lecturer. After this, I received som develop better.
will layouts of leaflet and write the contents
Drew some be include in the leaflet.
I have done some researches abo ut the animation techniques that can use in my other video outcomes. But after that I though to make a animation vid eo in a few weeks is very difficult, so I give up to do anim ations finally.
Some outcomes have been can celled through different consid erations. So I need to identify the final outcom es: logo, leaflet, website and sho rt video.
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Leaflet’s layouts
Animation technique research
Identify final outcomes
of video
4 4
3
Development of leaflet
uld be revised to a better Some fonts and pictures in leaflet sho phics to be more colorful. version. For example, add more gra
Self-reflection I’ve tried to focus on design works this week and find out many deficiencies in the progress. I need to develop them and finish the final outcomes before next Monday. After that, it’s time to prepare A0 pre-board and dummies for final presentation.
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RAALLLL OOV VEER S S S E S R E G R O G R O P R P
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WEEK 13 23/11/2015 /2015 — 29/11
ies of leaflet
Self-reflection after final presentation
es, ng paper. Besid ti n ri p t en er test diff to show print out and d fonts clearly n a Leaflet need to s re tu ic p ose eck out are th e. it’s need to ch better outcom a to e is v re d problem, an with any pixel
Received some opinions and feedbacks from classmates. There are some aspects that I can develop better.
After get some dummies of lea flet, I have showed to my lectur er and classmates and get some fee dbacks. The design had been revised with some care before print a final dummy.
2
7
Finish all the outcomes
ss in the project and Tidy up all the prog re process book. write every detail in the
Briefly introduce the project bac kground, contents. In addition, have added some outcomes’ previews in the pre-board.
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Based on the feedback I have received from another classmates and client, and write the project report.
all finished and get Logo, leaflet, web design, video are some previews in presentation.
ation
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Write process book
Write project report
Design A0 pre-board for present
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concepts and Have been presented all the ideas, on. outcomes to client in final presentati
m Get some dum
Revised the design of leaflet
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5
Final presentation
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9
Write Ethical Reflection
an d th in k ab ou t is Lo ok over al l pr og re ss rations. there any ethical conside
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S T P E C N O C
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2
S T P E C N O C
REVISED
Revised directions: find ‘Childho od Party’ characteristics and use them as selling point.
e a little bit strange. ar nt oi dp an st d an The directions me adults who have so e ar s nt ie cl et rg ta As their e families and corporat financial capabilities, near the children. e or m is e yl st r ei th companies, but a re-branding and find to t us m a is is th k So I thin Childhood Party. suitable direction for
Fulfill Childhood
Fulfill some dreams
that people imagine
So Childhood Party ca
decorates the most su
when they were child
.
n according to the cl
itable party to them.
ient’s requirements,
Clients just give thei
Childhood Party will
r requirements to Ch
settle all the decorati
and no need to set up
and
One-stop service
ildhood Party, and th
ons, equipment for th
en
by themselves anym
em
ore.
Feedbacks
1
The concept ‘Fulfill Childhood’ is not suitable as it is similar to the original brand image.
ORIGINAL Original directions: ORIGINAL ic bl u p to t fi n ca g, re-brandin Feedbacks
More specific?
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21
4
S T P E C N O C
3
REVISED
Af te r re ce ived fe ed ba ck s, I de ci de d to ch an ge ‘Fulfill Childhood’ to other conc epts.
FINAL
ncept to make co ew n a ed d ad I , at After th leted. it become more comp
ADD
Unforgettable Memory Not only individual clients but
also corporate companies both
to create an unforgettable memo
when they decided to hold a pa
want
ry and impressed every guest
rty or event.
One-stop service
KEEP
ADD Custom-made Each party is unique becaus
the clients want in their pa
e it based on what
rty. The party’s style,
theme, even the decorations
and equipment, they
are depend on the clients’ id
ea.
Feedbacks
The concepts are suitable but seem so common and can’t stand out Childhood Party.
So the final decision is,
Custom-made One-stop service Unforgettable Memory are the main concept of re-branding Childhood Party.
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E L Y T S
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25
STYLE
Monster , Inc.
Monster any Comp
t scary, awful, n se re p re n ca it l, sbom Monster is a good sy her hand. ot e th on l fu y la p d funny an it can also represent ea. In Childhood id y m as ’ er st on m ty That’s why I used ‘par ers. I think it st n o m e m so re a e ther Party orginial logo, pervious e th in d n u fo be ’t n they ca is a little bit pity that go. promotions, except lo
‘Monster, Inc.’ and ‘Monster University’ If we talk about monster, I will think of ‘Monster, Inc.’ and ‘Monster University’ at first. Thes e serie s anim ation s have been attra cted child ren, teena gers, even adult s succe ssful ly. They chan ged the impression of monster, not only scary.
th e st y le to ge n a ch to d ee n it but ‘M o n st er ’ ca n kee p suitable to anyone, e b ld ou sh It l. fu y more funny and pla and companys. s lt u ad s, id k g in d u incl
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27
STYLE simple, There are many create to s e r u q s ll a m s colorful and It is a c le a n . s e r u t ic p le o the wh bored and s k o lo it t u b d e s ig n , ic' enough. m a n y 'd 't n is It . fixed
VISUAL ELEMENT SHAPES cute and The original logo is quite e new logo should th so e yl st n oo rt ca to belongs concepts. w ne e th ch at m to ge an ch lines and shapes can ic m na dy e m so e, pl am ex For e visual elements os th as e ad -m om st cu t represen seem like can be change.
'Balloon' is the main elements of Childhood Party, same as this design. It used balloon to make different English words. It looks funny, but still not dynamic enough.
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STYLE SHAPES
VISUAL T N E M E L E
Playful Patterns Blustin Design Architure and Interiors Design : Mind Design Client : Blustin Design
T h ey ar e th e te st of using different si m p le li n es an d shapes, both are according to 'Blustin Design'.
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STYLE VISUAL ELEMENT SHAPES
Simple shapes & patterns can set joyful atmosphere. 32
33
Besides, to f it target c ustomers’ taste, it sh o u l d ch a n g e the style m o s t ly c a n . P l ay f u l s t c a t ch e ye yle contact of h av e p r o m audience a otional im nd p a c t . O n the other p l ay f u l d o e hand, s n ’t m e a n c h i l d i s h , ch i l d r e n individual , other clients and corporate c ompanies c an
E M E H C S COLOR
This color scheme looks like autumn and warm color. Maybe it is not suitable to use in Childhood Party.
So I tried to find some color scheme can represent 'joyful' and 'party'.
R 255 R 135 R 252 R 64 G 133 G 201 G 201 G 229 B 133 B 255 B 99 B 178 R 100 R 100 R 254 R 255 R 225 G 129 G 205 G 246 G 182 G 106 B 144 B 201 B 209 B 68 B 26
R 255 R 92 R 255 R 77 G 43 G 199 G 150 G 217 B 84 B 250 B 0 B 102
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Red, blue, orange and green can create 'party' easily, but this color scheme is too simple.
R 74 G 31 B0
35
STYLE
E M E H C S R O L CO
VISUAL ELEMENT R 122 R 28 R 255 R 248 R 239 G 122 G 189 G 253 G 216 G 70 B 122 B 198 B 239 B 26 B 70
R 69 R 255 R 255 R 255 R 245 G 208 G 254 G 225 G 145 G 44 B 203 B 240 B 59 B 17 B 21
Another 'autumn' color but it looks like fire. Red is the main color and orange is other color. If we match these two colors, they are too equal so they haven't high contract. 36
R 45 G 13 B0
R 93 G 10 B0
Red, blue, yellow and grey create a 'funny' and 'playful' color scheme as they made some contracts on it. It will be suitable for Childhood Party and monsters.
37
STYLE
Y H P A R TYPOG
VISUAL ELEMENT Childhood Party Childhood Party Childhood Party
Childhood Party
Childhood Party 38
Childhood Party
Typography is so important because I'd like to apply it in logo design. It is importa nt that looks 'funny' and 'playful'.
Childhood Party
Childhood Party CHILDHOOD PARTY
CHILDHOOD PARTY 39
S E M O OUTC
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OUTCOMES
s e m o c t u O d e Expect
1
Re-branding 2 Web design 3 illustration
Logo
(apply on different items)
O O H HILD Y T R PA
Promotional items -leaflet -poster -booklet
- Official Website design - Online Social Media -->facebook -->instagram
- Video
HILDHOO PARTY
poster illustration
HILDHOO PARTY
leaflet
(animation) 42
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S E M O C T U O
LOGO
1
ORIGINAL
The original idea is present in playful style, impressive the audience and can be represent ‘Childhood Party’.
HILDHOO PARTY HILDHOO PARTY
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HILDHOO PARTY
Reflections
I have changed the design as this design can’t match ‘party’, ‘playful’ and ‘fun’ these concepts. The monsters in the logo, are not funny enough actually so that it is a must to develop the logo. 45
S E M O C T U O
LOGO
In this new design, I have tried to add related elements into it : balloons , party flags. To compare with th e previous logo, this one is more funn y, playful and dynamic to match the ne w concepts of the whole design.
2
3
t s e T r o l Co
D CHILDHOO PARTY
D CHILDHOO PARTY
FINAL
D CHILDHOO PARTY
D CHILDHOO PARTY
Black & white Positive/Negative Shapes
REVISED C
C
HILDHOO D PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
D CHILDHOO PARTY
balloons
D CHILDHOO PARTY 46
party flags
Theme color scheme
47
S E M O C T U O
CHARACERS
There are some characters for ‘Childhood Party’. I decided to create serv al monsters and represented different aspe cts of it. I will apply these characters on the outcomes : logo, leaflet, website design, videos.
1
Monster A
2
REVISED
(decorations)
ORIGINAL
This is Monster A.
Reflections This is the original draft of ‘Childhood Party’ when I submitted the proposal. I would like to develop the style and character sheets, as these characters are not forming completed.
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It represented ‘decorat ion’ of party. Its job ar e to ar ra nge th e w ho le si te de si gn an d decorations. I used mak e up bag to symbol ‘decorations’ as it seem s like make up. Both they are wants to be perf ect and beatiful.
49
S E M O C T U O
Monster C
CHARACERS
(personal)
Monster B nt) me
(entertain
This is Monster
C, in charge pers
for example back
workshops. It a
onal services,
drop design, ph
lways do some b
oto taking and
ackstage work to suppo r t the whole ‘C hildhood Par ty ’ team so it looks very shy.
Reflections
h represented ic h w , B er st on M This is ke a box, a box li s ok lo It . t’ en m ‘entertain ch as facepaint, su ts en m ip u eq t boxed differen and ndy, photo booth ca on tt co , ow sh magic opened the box, ou y en h W e. ic rv popcorn se b ox , a n d th e se ri rp su a en op ju st fe el li ke the equipments. t ou k ic p l il w er monst
50
When I first imagine the monster characters, I will think of each monster represent a function or characteristics of Childhood Party. I’ve tried to do this, but it is failed, as the results are unfavorable. The characters sheets are not funny enough and they seem so complicated. Maybe it should be changed into some simple images and graphics.
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S E M O C T U O
CHARACTERS
4
FINAL
In this progress, I’ve tried to fo cus on graphics, and not the concep ts. Only chose some party visual elements to present the monst ers.
3
52
D
REVISE
53
S E M O C T U O
2
LEAFLET
REVISED
In this progress, I’ve tried to fo cus on graphics, and not the concep ts. Only chose some party visual elements to present the monst ers.
1
D CHILDHOO PARTY
ORIGINAL
Childhood Party是一間以氣球為賣點的party planner派對服務公 司。創立於2013年，一開始是針對兒童生日派對，為顧客度身 訂做，提供一站式、多樣化、優質的派對服務。隨著公司的發 展，除了兒童生日派對，Childhood Party還會策劃結婚派 對、企業活動的佈置、舉辦工作坊，業務愈來愈多元化。 我們亦提供各種魔術表演娛樂例如婚禮、司儀，魔術， 雜耍，小丑等表演。
HILDHOO PARTY
COU
CUSTOM-MADE
為顧客度身訂做獨一無二的派對 由派對主題、場地佈置，到玩樂設
O
施，一切皆由您話事！
ONE-STOP SERVICE
一站式服務 您只需告訴你的idea，我們就會幫你安排好佈置、設施， 無需自己再花費時間去親力親為，方便快捷。
TTABLE MEMORY UNFORGE
D CHILDHOO PARTY
HILDHOO PARTY
HILDHOO PARTY
on
llo
g
tin
is
tw
arty flags but it is p e th off t cu to e I would lik ions and photos at rm fo in e th t u difficult to p th is o th a t I gave u p S . ce a sp ed it m o n a li layout finally.
ENTERTAINMENT SERVICE
ba
創造難忘回憶 派對、新 無論你是父母想為小朋友舉辦生日 人舉辦結婚派對慶祝、 還是企業舉辦活動， 都是想為參加者策劃最好的派對， 留下深刻印象。
childhood_party childhood party
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S E M O C T U O
4
56
LEAFLET
FINAL
57
S E M O C T U O
1
58
WEBSITE
2
REVISED
ORIGINAL
59
S E M O C T U O
3
60
WEBSITE
4
FINAL
https://www.childhoodparty.com.hk
D
REVISE
61
S E M O C T U O
1
VIDEO
In this progress, I’ve tried to fo cus on graphics, and not the concep ts. Only chose some party visual elements to present the monst ers.
Feedbacks
There’s some problems for creating a flash of website. 1) Will it the flash comes out each time when we enter the website? 2) Is it necessary? 3) May it is annoying to the audience?
2
ORIGINAL
REVISED
slide down
te a site design is crea eb w r fo ea id ew n My ’ of ‘Childhood Party e on ce u od tr in to ‘flash’ l stom-made specia characteristics : cu ter the website, en ce n ie d au e or balloons. Bef . k them a question as d an t ou es m co a flash ter into website en n ca ce n ie d au , After that
entering the website homepage
home page.
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63
S E M O C T U O
VIDEO
childhood_party
3
64
6min
childhood_party
6min
D E S I V E R
65
S E M O C T U O
VIDEO
4
66
FINAL
67
T C E J O R P T R O REP 68
69
PROJECT REPORT
Self-reflection
Client's feedback
Firstly, I think there are still many aspects have to improve, they are not good enough. I’ve tried my best to design the
Characters
best outcomes of leaflet, web design and video,
The ‘party hat, balloon, party flag’ monster characters are cute. If they have names will be more impressive to audience.
but there’re still not effective and creative enough among another classmates. I have been focus too much on graphics more than the basic concepts of each outcome. The concepts could be more interesting. But the client’s feedback made me surprise that she though some ideas are quite good such as the display method of website design.
Website
Leaflet Used ‘party flag’ as leaflet design is quite good, is more unique.
Video Can present the company’s aim and service to customers clearly.
70
Website classified clearly. Each description have an album is more easy to let the customers understand what service they offered. This display method is very good.
To sum up, the concepts can be improve and apply on the outcomes more effectively. I hope I can have better outcomes next time.
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