SEEING IS NOT BELIEVING
seeing
WALL seeing
W
seeing
seeing
MIRROR MIRROR
roll
shadow
MIRROR
SLICE
C ontemporary design is a trendy style for most people . These customers are followed by the trend and the ambience of the shop we designed. It
is
not
hard
to
have
a
rary shop, but to stand out is
2
challenging. contempo
There
are hundreds of the stores,
shops, res taurant s and patisseries in a street, so designing a marvel-
lous work f or them it ’ s highly vital .
UPPER
STREET
The most important thing is that the client wants people to remember the patisserie .
3
SITE
UPPER STREET The
site is located at upper street
a n d
Upper
n e a r b y street
A
n g e l
contains
s t a t i o n a
shops.
wide
ray of the restaurants and
.
ar
A1
ANGEL STATION
4
Originally, the front faรงade includes some different finishes of the materials. Also, the
SITE
front faรงade staircase is existing in front of the gate, which took a huge space from the gate.
Therefore, there things are significantly vital for considering.
A1
ANGEL STATION
5
SITE - radiation & lighting analysis 6
SITE - daily sun path & annual
7
Retain These
spaces are the most important area to design, including entrance , display counter and seats .
We do not have
much area to be vary carefully considered
MAIN structure of the building. It is NOT allowed to remove.
this staircase and also this is the
Think
DOES it need to change EVERYTHING and all the walls
vv where that
Original Plan
Remove SITE 8
this staircase could make the main entrance a LARGER space
Consider
carefully about the pipes because to transfer the toilet to other area will cost amount of money and time
TO SEE INSIDE - NOT JUST SURFACE REALIZED THAT THERE IS SOME CHOCOLATE IN THE MIDDLE AFTER CUT IT.
THE PLAN SHOWS THAT ALL SHAPES ARE BASED BY CIRCLE.
IT LOOKS LIKE A DIAGRAM OF VOLCANO EXPLOSION PROCESS.
THERE ARE TWO PEOPLE SITTING ON THE SOFA.
IT LOOKS LIKE A SOFA WITH TWO PEOPLE SITTING ON IT AND LOOKS LIKE A FACE
patisserie
9
Placed all the coffee machines could decrease the noise and also shows the decoration and wall design in the back.
In the Entrance or the seat area, to design a showcase or cabinet is the most important brand vision for customers.
Covering the dessert and patisseries could avoid any dirty thing come inside.
Inappropriate Solution 10
In the counter, placing coffee machines in front of the consumers is annoying . It makes noise for people and covers all of the decoration and wall design in the back.
There is a showcase on the wall for their own products selling. In this design, it will not attracts consumers when they entering or leaving the shop. It is just a simple showcase on the wall with a written word of FOR SALE.
In this sale counter, it does not have any cover for the patisseries and cups. It is impolite dirty for customers. Without anything protects the food and stuff could cause many problems, such as food hygiene, food quality and so on. Consequently, having a cover is essential in a shop.
Inappropriate Case Study 11
Jury CafĂŠ Designed by Biasol: Design Studio Australia
We can see clearly that it is quite simple of the counter. There is no The ceiling, counter, furniture and the wall combined with the same elemore stuff and coffee machines there which lets people enjoy the backment. It is really a wonder design in the case. side with the logo wall.
Appropriate Case Study 12
HENRI CHARPENTIER
Designed by Yuko Nagayama Hyogo
This design also set the display case in the front without any coffee machine and let everyone enjoy the wall design and the atmosphere.
This design is really characterful in a coffee shop when you walk in. The first thing you will be noticed is not only the ceiling with a wide array of colours but the display wall with wooden boxes.
In this case study above, the designer utilized the display wall that extends to the ceiling.
Appropriate Case Study 13
In this case, these walls and ceilings are covered by those wooden sticks which perfectly shows a wonder combination.
Wooden Starbucks
Designed by Kengo Kumaio Fukuoka
Wooden Starbucks Interior Design in Fukuoka by Kengo Kuma and Associates in 2008. Also the chairs and benches are greatly designed in this case which following the shape of the ceiling. Therefore, these simple wooden sticks can really bring people the different atmosphere of felling in a coffee.
Appropriate Case Study 14
MOKUOLA Dexee Diner
Designed by Hirohito Ujile/ Kamiya Design Inc. Yokohama
This coffee shop really has been designed a great seat position for consumers. In this position, consumers can enjoy the extraordinary design of the wall and ceiling. Therefore, it could really catch up the people to remember them.
Appropriate Case Study 15
T here
are some
different gen-
erations of
F rench
his tory
Gallo-Roman Gallo-Roman
Arena of NĂŽmes, France. AD 70
Pre Romanesque Romanesque Medieval Renaissance
Neoclassicism
Baroque
Arc de Triomphe, France. 1806
Neoclassicism Second Empire Beaux Arts
16
porary design is the evolution of those historical generations. In this design, to suit the taste of client is necessary with French style. In this generation, contemporary design is dramatically important .
In French country style, could not represent a shop or a patisserie in the modern society well than before, so we must develop a shop with a new look, new design and new performance for everyone. For us, we follow the trend of modern city and make our own French patisseries to represent the French tradition with a contemporary patisserie.
Rococo
A rt N ouveau & Art Deco
Modernist and Contemporary
Modernist and Contemporary
Notre Dame du Haut, France. 1955 Architect: Le Corbusier
French Style
In French style, in the history, they are such a long time ago but it is still evolving till now . C ontem -
There two patisserie look
The design of this patisserie
like they are interacting and
could attracts customers of
having conversation to each
its contemporary design.
other.
People could imagine what is it inside of the patisserie.
This patisserie performs
contemporary design well.
It
does not look complicated
and just having rectangle, triangle and circle.
CONTEMPORARY PATISSERIE 17
A remix of the traditional French Bakery was the inspiration behind Mission’s brand identity for Deiglig.
An artisanal patisserie, bakery and cafe, BĂŠcasse provides a contemporary European dinging experience and also offers great
An interior of polished black panels, white matt walls, geometric shelving, rectangular marble counter, suspended ceiling, slate floor, and low hanging polished gold lights. They mixed CLASSIC and CONTEMPORARY French and English detail with an art nouveau(modern) quality.
French Style 18
French handmade patisserie and food to perfection.
The patisserie looks complicated and looks like a dreadful flower which could murder people.
This patisserie looks like a drink with a straw and there is no one knows what could it be inside of the patisserie.
The edge of the patisse-
Inside of the patisserie
rie could be the edge of
shows that it is indeed a
a display counter which
cute and simple structure
carrying all the structure of the patisserie.
there.
Also it is radically
different from the look of outside
roof first floor reinforced construction ground floor deep foundation
CONTEMPORARY PATISSERIE 19
CONCEPT INSPIRATION
20
CONCEPT INSPIRATION 21
Support 1 - Shadow
CONCEPT INSPIRATION 22
Support 2- ONE WAY MIRROR
SEEING IS NOT BELIEVING
CONCEPT 23
SHADOW
A TRANSPARENT SPACE FOR CUSTOMERS SEE THROUGH
FRONT
CONCEPT INSPIRATION 24
Creative Director: Basil Mina Production Design: Miles Roberts. Released In May 2013.
Description of Ambient execution: Over 1 billion people worldwide have no private toilet and forced to go in an open area which leading to a death disease. The open toilet constructed a special public toilet in the middle of Piccadilly Circus in Central London.
ONE-WAY MIRROR
MATERIAL 25
PETERSEN Brick D51 XYLO CLEAF White Crystal Acrylic
ONE WAY MIRROR
CconcreAte Concrete Panel F102 - Dark Grey
COSA MARBLE CO. Dynasty Pure White Glass
MATERIAL 26
DRAFT PLAN
DESIGN DEVELOPMENT 27
ONE WAY MIRROR XYLO CLEAF White Crystal Acrylic
PETERSEN Brick D51 COSA MARBLE CO. Dynasty Pure White
SAMPLE BOARD 28
SAMPLE BOARD 29
TABLE PLAN
SECTION
FRONT VIEW
METAL BAR
FOR MORE PEOPLE
HANDICRAFT TABLE
DESIGN DEVELOPMENT 30
COMBINATION FOR TWO PEOPLE
SINGLE SEAT
PETERSEN Brick D51
XYLO CLEAF White Crystal Acrylic
COSA MARBLE CO. Dynasty Pure White
SEAT ONE WAY MIRROR
DESIGN DEVELOPMENT 31
PURPOSE A chandelier could attract people by lighting.
Because of that the shape of the chandelier is vital for attraction. In addition, this design utilized the rectangular shape in facade to cover the backside. Therefore, people can only see the facade which is SEEING but when they see the wall which will be NOT BELIEVING all in this chandelier.
THE CHANDELIER
DESIGN DEVELOPMENT 32
IRON BAR
IRON FRAME GLASS COVERING FOR THE BACK FRONT LASS
THE CHANDELIER
DESIGN DEVELOPMENT 33
HOVERING IRON FRAME LOGO SHADOW GLASS METAL BOARD PATISSERIE DISPLAY COUNTER SPOT LIGHT
PURPOSE Customers
will have more angles of the
view and positions to see patisseries.
For
most of the display counter, we can only
see from the top, so design a display bar or counter with many different angle of views is important.
THE DISPLAY COUNTER
DESIGN DEVELOPMENT 34
PLAN
Concealed Lighting
COSA MARBLE CO. Dynasty Pure White
Glass Display
Metal Frame
The extended area is for customers to see clearly what other side of the patisseries
COSA MARBLE CO. Dynasty Pure White
look like and ingredient.
THE DISPLAY COUNTER
DESIGN DEVELOPMENT 35
Design 1
Design 2
PLAN DESIGNS
DESIGN DEVELOPMENT 36
Design 3
PLANS&ELEVATION
DESIGN DEVELOPMENT 37
The light green glass chair was not suit the previous design and the colour was too strong in the whole interior area.
overdoing the chair and table
old fashion logo
The patisserie have been designed with blue fairly heavy ceiling
transparent acrylic table which was too sharp and unsuitable for the design.
There were not any lighting in the display counter, and did not attract customer. The ceiling has designed with blue transparent crystal acrylic.
It was too heavy and inappropriate in the design.
PLANS&ELEVATION
DESIGN DEVELOPMENT 38
the chandelier should not be too
floor was too complicated
big in the cashier
Overdoing the blue transparent crystal acrylic
INTERIOR VISUAL OF TWO DESIGNS
DESIGN DEVELOPMENT 39
FACADE
DESIGN DEVELOPMENT 40
FACADE & ENTRANCE
DESIGN DEVELOPMENT 41
PLANS&ELEVATION
DESIGN PROPOSAL 42
SECTION
DESIGN DEVELOPMENT 43
CELLING PLAN
LIGHTING PLAN CEILING&LIGHTING PLANS
DESIGN PROPOSAL 44
A2 Elevation
A3 Elevation
ELEVATION
DESIGN PROPOSAL 45
ELEVATION
DESIGN PROPOSAL 46
PETERSEN Brick D51
SITE
A1
SUREGUARD Silver Reflective Window Film
ELEVATION-EXTERIOR
DESIGN PROPOSAL 47
Single & Group Seats
Product Display
Cashier Area With Display Counter
Entrance
Customers seats
ISOMETRIC DIAGRAM
DESIGN PROPOSAL 48
CUSTOMERS WAY IN CUSTOMERS WAY OUT
VISUAL PLAN
DESIGN PROPOSAL 49
DETAIL - ONE WAY MIRROR
DESIGN DEVELOPMENT 50
DETAIL - ONE WAY MIRROR
DESIGN PROPOSAL 51
DETAIL - DISPLAY COUNTER
DESIGN PROPOSAL 52
PURE WHITE GLASS
DETAIL - DISPLAY BOX
DESIGN PROPOSAL 53
FACADE
DESIGN PROPOSAL 54
Shop Facade
DESIGN PROPOSAL 55
ENTRANCE
DESIGN PROPOSAL 56
The position of the seats could attract customers to focus on more patisseries and products that the shop displayed.
PERSPECTIVE
DESIGN PROPOSAL 57
Chandelier
Product Display
Display Counter Cashier
Table
58
CUSTOMERS’ VIEW
DESIGN PROPOSAL 59
This display counter could lead the customers choose the patisserie from the beginning of their enter. Also helped them to enjoy the patisserie from different angle.
Product Display
DISPLAY COUNTER
DESIGN PROPOSAL 60
Concealed Lighting
See clearly of the patisserie from different positions of the display counter design.
DISPLAY COUNTER
DESIGN PROPOSAL 61
Chandelier
Product Display
Display Counter
Table
62
Table
Cashier
Table
Table
Table
Customers going back and seeing through the glass to the outside from the inside.
DESIGN PROPOSAL 63
GLASS COVERING FOR THE BACK FRONT GLASS
CHANDELIER
DESIGN PROPOSAL 64
65
Through
T
T
DISPLAY C
WHEN COMES TO EVENING DESIGN PROPOSAL
T
M
IRROR
E 66
VENING
One way mirror See through the glass from the inside to the outside.
COUNTER
ONE WAY MIRROR SEAT
DESIGN PROPOSAL 67
WAY BACK TO UPPER STREET
DESIGN PROPOSAL 68
In
the
process
I
of the model, have enjoyed
the one way mirror effect with the silver window film.
For IN
whole model , we
could experience the o n e way m i r ro r s e at f o r d i n i n g atmosphere.
FROM OUTSIDE OF THE AREA, IT COULD SEE THROUGH THE INSIDE AREA IN THE EVENING. CORRIDOR
ONE WAY MIRROR MODEL
DESIGN DEVELOPMENT 69
SILVER METAL
PLANNED TIMBER
DETAIL - TABLE
DESIGN PROPOSAL 70
METAL BAR
TRANSPARENT ACRYLIC
SILVER METAL
CUTLERY
ONE WAY MIRROR
SILVER METAL
DETAIL - TABLE
DESIGN PROPOSAL 71
DISPLAY COUNTER
TRANSPARENT ACRYLIC
MODEL
DESIGN PROPOSAL 72
COSA MARBLE CO. Dynasty Pure White
ONE WAY MIRROR
MANY LAYERS OF DISPLAY COUNTER WE COULD EASILY ENJOY PATISSERIES FROM DIFFERENT ANGLES.
SEE THROUGH
EMBEDDED ONE WAY MIRROR INTO THE FLOOR CHANNEL
TRANSPARENT ACRYLIC OF DISPLAY AREA
MODEL
DESIGN PROPOSAL 73
XYLO CLEAF White Crystal Acrylic
ONE WAY MIRROR
SHOPPING CONCESSION
DESIGN PROPOSAL 74
COSA MARBLE CO. Dynasty Pure White
SHOPPING CONCESSION
DESIGN PROPOSAL 75
One way mirror Customers dining area Product display
SHOPPING CONCESSION
DESIGN PROPOSAL 76
ONE WAY MIRROR
SILVER METAL People see through one way mirrors.
COSA MARBLE CO. Dynasty Pure White
SHOPPING CONCESSION
DESIGN PROPOSAL 77
XYLO CLEAF White Crystal Acrylic ONE WAY MIRROR
ONE WAY MIRROR
MOBILE CONCESSION
DESIGN PROPOSAL 78
GOES WITH NATURE , CITY AND EVERYWHERE
WHEN CLOSE
MOBILE CONCESSION
DESIGN PROPOSAL LUCKY LAB COFFEE CO.
79
PATISSERIE
DESIGN PROPOSAL 80
The
clients should be offered simple cut-
lery with highly reflective material, such as stainless steel.
They could enjoy and have interactions with the patisserie or other table sets while using them. Because of that simple design and material, cutlery could also be a decoration of a contemporary patisserie.
CUTLERY
DESIGN PROPOSAL 81
The mirror could make patisserie more attractive and have other angle of views.
See through the glass from the outside to the inside. The glass design could let the colours of the tea that having interaction with patisserie.
The mirror plate could reflect patisseries into it. Also, it could bring some communications with customers or to have interactions.
CHINAWARE
DESIGN PROPOSAL 82
EARL GREY
CHOCOLATE
ROSE
The
water glass looks like
In
this glass , the unique
a ring is carrying out side
design shows that it is not
of the glass.
filled
full filled of the water or
the water, it appeared ap-
wine. It is just some spaces
parently that there is an
filled.
artificial look
incline inside and the water
makes the water or wine
filled not naturally.
more expensive.
After
The
GLASSWARE
DESIGN PROPOSAL 83
Grey suede fabric
Reflective material
UNIFORM
DESIGN PROPOSAL 84
85
seeing
WALL
seeing
seeing
seeing
shadow
MIRROR MIRROR
roll
me
seeing
see mi
SEEING IS NOT BELIEVING
You
seeing seeing
seeing
NAME
DESIGN PROPOSAL 86
seeing
wall
MIRROR
roll
me
Me roll
see mi
87