Morden Wharf - A Brewery in a Box by United+Industrious

MORDEN WHARF

MORDEN WHARF BREWERY IN A BOX

NEW.AGENCY 01.04.21

MORDEN WHARF

The Box

MORDEN WHARF

PROCESS EXAMPLE Printed cardboard with sticker

CLOSED BOX

THIS IS LONDON

MORDEN WHARF

SIDE DETAIL MORDEN WHARF GREENWICH 51° 29’ 37.248’’ N 0° 0’ 13.824’’ E

PLEASE RECYCLE THIS BOX

CLOSED BOX – ABOVE

FRAGILE HANDLE WITH CARE

MORDEN WHARF

LOST AND FOUND

MORDEN WHARF GREENWICH 51° 29’ 37.248’’ N 0° 0’ 13.824’’ E

THIS IS LONDON

MORDEN WHARF

. F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M . F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W DEN MORDEN MORDEN WHARF. MORWHARF.

HANDWRITTEN LETTER BY A CALLIGRAPHER LETTER COPY

MORDEN WHARF.

Dear x

There’s a beach in the east facing west. A corner of London lost and found.

Morden Wharf, on the western riverfront of Greenwich Peninsula, is a place you don’t know about yet. But it’s going to be somewhere sooner than you think.

A PLACE YOU DON'T KNOW FORGET ABOUT YET. A PLACE YOU WON'T

Insert draft text here! The arrival this summer of Brew By Numbers with a flagship brewery, taproom and rooftop bar is a stake in the ground, a sign of things to come. The first step in the regeneration of Morden Wharf with homes, workspaces, destination shopping, a riverside park, and a shoreline of its own.

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

There’s much more to come.

MORDEN WHARF.

OPEN BOX – ABOVE

But for now, pour a drink and picture yourself on a beach in the east facing west, with the sun going down over London.

MORDEN WHARF

. F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M . F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W DEN MORDEN MORDEN WHARF. MORWHARF. A PLACE YOU DON'T KNOW FORGET ABOUT YET. A PLACE YOU WON'T

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

PROCESS EXAMPLE Folded 80GSM art paper

OPEN BOX – ABOVE

MORDEN WHARF.

MORDEN WHARF

. F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W N E D R MORDEN WHARF. MORDEN WHARF. O M . F R A H W N E D R O M . F R A H MORDEN WHARF. MORDEN W . F R A H W DEN MORDEN MORDEN WHARF. A P MORWHARF. A PLACE YOU WON'T FORGET.

LACE

YOU D ON'T KNOW AB

OUT Y E

t si vi n t rs orde fi M r t u yo NO a F. On BB HAR NW to E D MOR

MORDEN WHARF.

OPEN BOX – ABOVE

Removing broadsheet reveals art print

MORDEN WHARF

A PLACE YOU DON'T KNOW ABOUT YET.

NEWSPAPER COVER – FOLDED

NEWSPAPER COVER – UNFOLDED

A PLACE YOU WON'T FORGET.

MORDEN WHARF

A NO-MAN’S LAND.

THIS WAS LONDON’S OUTER FRONTIER,

MORDEN WHARF

A GOOD PLACE FOR THE FACTORIES THAT FOLLOWED, AND FOR SHIPS TO TAKE THE BOILERS THEY MADE, THE CANDLES AND SOAP, TELEGRAPH CABLES AND ROPE, ALL AROUND THE WORLD.

WHILE THE CITY TEEMED, THIS WAS THE PROVINCE OF DUCKS, GEESE AND EELS. DITCHES DUG BY DUTCH ENGINEERS RECLAIMED THE REEDS AND MARSHES FROM THE RIVER.

MORDEN WHARF

THAT’S WAITED CENTURIES FOR ITS BIG MOMENT.

A CORNER OF THE CAPITAL SECONDS PAST THE PRIME MERIDIAN,

MORDEN WHARF

BUT STILL TO BE DISCOVERED.

AN OUTER FRONTIER NO MORE,

MORDEN WHARF

FACING WEST.

A BEACH IN THE EAST

MORDEN WHARF

MICHAEL WORKING ON COPY

FROM A NEW POINT OF VIEW.

FOR SEEING THE CITY AFRESH,

MORDEN WHARF

RECLAIMED

A NEIGHBOURHOOD

MORDEN WHARF

LONDON, LOST AND FOUND.

MORDEN WHARF, GREENWICH.

MORDEN WHARF

TYPE SETTING TO BE UPDATED AFTER CLIENT REVIEW This is a place that’s been off-limits for centuries. Morden Wharf will change all that. The homes, workplaces, community spaces, landscapes and jobs we’re creating at Morden Wharf will represent a giant step forward for the Greenwich Peninsula, and for the art of placemaking. A site that’s been home to manufacturing since the mid-1800s is being transformed into a model for the 21st century London neighbourhood: a multi-faceted place for the local community to live, work, play and thrive, and a destination for visitors to explore. Over eight years, U+I has worked with OMA, the world-leading Dutch architecture practice, to develop the vision for Morden Wharf’s sustainable mix of uses and low-carbon structures. Much-needed new homes will stand among small-business and studio workspaces, maker spaces, retail and community spaces, and a pedestrian and cycle-friendly public realm that includes a new park stretching along the Thames Path and a new public square hosting events, gatherings and markets. The transformation is under way: London’s leading independent brewery, Brew By Numbers will soon open its largest taproom and bar next to Morden Wharf’s park and beach. Celebrate with us, with the enclosed gift. We’re reclaiming Morden Wharf for everyone – for a pint by the river, a picnic in the park, a book on the beach while the sun goes down. For roaming and meandering, and for searchers for a new part of town to see their city afresh, from a new point of view. It’s time to discover Morden Wharf.

MORDEN WHARF WILL DELIVER INDUSTRIAL AND CREATIVE WORKSPACE

NEW HOMES

AFFORDABLE HOUSING

RIVERSIDE PARKLAND

NEW JOBS

1500 new homes

35% affordable housing

3.9 acres of new riverside parkland

1100 new permanent jobs

RETAIL SPACE

PUBLIC SQUARE

TAPROOM

MOBILITY HUB

REFURBISHED JETTY

50,000 sqft of retail, restaurant and convenience space

1 new public square and events space

1 mobility hub supporting sustainable transport

1 refurbished jetty, home to Gloriana, the Queen’s row barge

1 6000 sqft taproom by Brew By Numbers

200,000 sqft industrial and creative workspace

COMMUNITY SPACE 20,000 sqft of community space

MORDENWHARF.COM

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OPEN BOX – ABOVE

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RF. MOR D E N N W H A DWE HARF. MOR

BBNO at Morden Wharf by Gregory Gilbert-Lodge

MORDEN WHARF

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MORDEN WHARF

SNACK COMPARTMENT BEER GLASS COMPARTMENT

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Removing art print reveals beer, snacks and an envelope

SPACE FOR 4 X BEERS

L O S T.

PROCESS EXAMPLE Printed black cardboard interior

PROCESS EXAMPLE Printed black envelope

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L O S T. ENVELOPE FRONT

FOUND. ENVELOPE BACK

L O S T. X1 FREE DRINK

MORDEN WHARF.

On your first visit to BBNO at Morden Wharf.

MORDEN WHARF.

TOKEN INSIDE FRONT

MORDEN WHARF

MOR D E N

. ARF

MORDEN WHARF

THANK YOU