Mark Bartholomew PROFESSOR JD, Yale Law School BA, Cornell University
(716) 645-5959
bartholo@buffalo.edu
AREAS OF INTEREST INTELLECTUAL PROPERTY CYBERLAW LAW AND NEUROSCIENCE
My recent work examines
LEGAL HISTORY
the relationship between law,
ADVERTISING LAW
technology, and advertising. Through a variety of
ARTICLES
mechanisms, including
Copyright and the Creative Process,
intellectual property law,
97 Notre Dame Law Review
privacy law, contract law, and
(forthcoming 2021).
the First Amendment, the legal system is struggling to set an
Copyright and the Brain, 98
appropriate balance between
Washington University
commercial freedom and
Law Review 525 (2020).
consumer protection in the midst of a modern marketing
Neuromarks, 103 Minnesota
revolution. Figuring out where
Law Review 521 (2018).
this balance should be set is a difficult project. My approach
The Law of Advertising Outrage,
is to mine psychology, which
19 Advertising and Society
tells us how consumers think,
Quarterly (Sept. 2018).
and history, which tells us how lawmakers approached
The Political Economy of Celebrity Rights,
similar questions in the past,
38 Whittier Law Review 1 (2018).
to help assess the costs and benefits of advertising in new forms and new spaces.”
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