Mark Bartholomew

My recent work examines the relationship between law, technology, and advertising. Through a variety of mechanisms, including intellectual property law, privacy law, contract law, and the First Amendment, the legal system is struggling to set an appropriate balance between commercial freedom and consumer protection in the midst of a modern marketing revolution. Figuring out where this balance should be set is a difficult project. My approach is to mine psychology, which tells us how consumers think, and history, which tells us how lawmakers approached similar questions in the past, to help assess the costs and benefits of advertising in new forms and new spaces.” PROFESSOR

JD, Yale Law School BA, Cornell University

(716) 645-5959 bartholo@buffalo.edu

AREAS OF INTEREST

INTELLECTUAL PROPERTY CYBERLAW LAW AND NEUROSCIENCE LEGAL HISTORY ADVERTISING LAW

ARTICLES Copyright and the Creative Process, 97 Notre Dame Law Review (forthcoming 2021).

Copyright and the Brain, 98 Washington University Law Review 525 (2020).

Neuromarks, 103 Minnesota Law Review 521 (2018).

The Law of Advertising Outrage, 19 Advertising and Society Quarterly (Sept. 2018).

The Political Economy of Celebrity Rights, 38 Whittier Law Review 1 (2018).