#InvestInWaterMA Campaign at Full Speed for 2022! As we move into 2022, big decisions are getting made at the Federal, State, and local levels about where to invest millions of dollars in now available infrastructure funding. Our UCANE-led #InvestInWaterMA campaign has ramped up to full speed to make sure water, sewer, and stormwater infrastructure are front and center in the debate, and that “out of sight” won’t mean “out of mind.” You can help support and grow our campaign by liking and sharing our social media content with all your business associates, local officials, and friends! Here’s a look at some of our what we’ve been up to:
Getting Our Message out to Pats Fans, Route 1 Drivers Starting in late December, tens of thousands of daily motorists, including many headed to late-season New England Patriots games, saw our #InvestInWaterMA message on this digital billboard next to Route 1 South in Sharon. Through a partnership with Carroll Advertising, UCANE was able to get our message in lights, literally, that “Water & Sewer Infrastructure = Safe and Strong Communities.” Both State House News Service and local Patch news sites published stories about our billboard, giving it even more statewide reach and impact. Our PR partners, Denterlein in Boston, also designed the billboard for us. If you have an “in” with an outdoor advertising agency in other parts of Massachusetts who might offer us an affordable rate to share our message elsewhere around the state, please let us know!
Watch and Share Our #InvestInWaterMA Video #InvestInWaterMA has our own video! UCANE’s Immediate Past President Marcella Albanese (Albanese Brothers, Inc.), and Rob Kenyon, also with Albanese Brothers, and UCANE Executive Director Jeff Mahoney star in this professionally filmed new twominute video ad. This ad shows skilled crews hard at work installing underground utilities, and makes clear what a critical role they play in bringing people clean and safe water, protecting public health, and supporting continued on page 25
FEBRUARY, 2022
“BUY FROM THE ADVERTISERS IN CONSTRUCTION OUTLOOK”
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