DESIGN AND BRAND GUIDELINES MUSLIM BRAND
CONTACT Address
Phone & Fax
Online
LH PRODUCTION 3, Place Ville Marie 4th Floor (WeWork) Montreal, Canada
MAR : CAN :
Email 1: info@lhprodesign.com Email 2: ucef.lh@gmail.com
+ 212 11 95 47 84 + 1 (514) 589-7361
Website: www.lhprodesign.com
CABALLERO
DESIGN AND BRAND GUIDELINES
LH PRODUCTION DESIGN Corporate Brand Guidelines Copyright 2017
TABLE OF CONTENTS SECTION 0 | INTRODUCTION
PAGE 4
SECTION 1 | CORPORATE LOGO
PAGE 6
SECTION 2 | CORPORATE TYPOGRAPHY
PAGE 10
SECTION 3 | CORPORATE COLOR SYSTEM
PAGE 14
SECTION 4 | CORPORATE STATIONERY
PAGE 18
SECTION 5 | FASHION AND STYLE
PAGE 22
The Introduction
0 INTRODUCTION
Caballero Corporate Brand Guidelines
THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Caballero´s corporate identity. This includes name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Caballero´s commitment to quality, consitency and style. The Caballero brand, including the logo, name, colors and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Caballero name and marks.
The Caballero Corporate Brand Guidelines
The Logo Introduction Clearspace and computation The Logo Application The Logo Size
SECTION 1 CORPORATE LOGO
LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination
of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
THE FULL LOGOTYPE The Caballero Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence. It has a particular relationship with the Caballero name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is BigNoodleTitling
Caballero Corporate Brand Guidelines
and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Orange and Black. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
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THE LOGOTYPE 1) The Logo Symbol Consists of a powerful element evoking the culture of design services and a grey square backround. 2) The Logo Title Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in gray tone of the chosen corporate color. The font that is used here is Montserrat Bold. 1) The general Logo The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below. 3) The Logo Dark Version will be used when the backround color is light colored. 4) The Logo Light Version will be used when the backround color it dark colored.
LOGO DARK VERSION
LOGO LIGHT VERSION
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
Attention: Use of any stylized, animated, hand drawn or other versions of a in official logo is not permitted. This undermines the logo system and brand consistency. Please consult with Caballero Trademark Licensing if you have any questions or need further help.
Caballero Corporate Brand Guidelines
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LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can
be positioned in relation to the mark of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
1
/2 x
x
1
1
/2 x
1
/2 x
Computation To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2).
Caballero Corporate Brand Guidelines
/2 x
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APPLICATION ON A BACKGROUND
17 mm
20 mm
Full Logo Minimum Size: 17mm x 15.5 mm
27 mm
MINIMUM LOGO SIZES
IMPORTANT ELEMENTS OF THE LOGO - Desert Background - Black shield - Turban - Sword (Half gray / Half black) - Beard - Typography - Shadows and lights
Turban
Typography The Shield Desert Background
The Sword
The Sword
Shadows and lights
Caballero Corporate Brand Guidelines
The Corporate Fonts Primary Font Secondary Font Font Hierachy
SECTION 2 CORPORATE TYPOGRAPHY
THE CORPORATE FONTS AND TYPOGRAPHY THE CORPORATE TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Caballero communications. We have selected BigNoodleTitling which
Caballero Corporate Brand Guidelines
helps inject energy and enthusiasm into the entire Caballero communications, as the primary corporate typefaces.
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PRIMARY CORPORATE FONT PRIMARY FONT BIGNOODLETITLING
BIGNOODLETITLING Regular
Oblique
TYPE EXAMPLES BIGNOODLETITLING
Figures
Special Characters
A
B
C
D
E
F
G
H
I
J
K
L
M
N O P
Q
R
S
T
U
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X
Y
Z
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B
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D
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Caballero Corporate Brand Guidelines
The Corporate Colors Primary Color System Secondary Color System
SECTION 3 CORPORATE COLOR SYSTEM
THE PRIMARY COLOR SYSTEM AND COLOR CODES THE COLOR SYSTEM Color plays an important role in the Caballero corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these
Caballero Corporate Brand Guidelines
colors will contribute to the cohesive and harmonious look of the Caballero brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
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PRIMARY COLOR SYSTEM
PRIMARY COLOR ORANGE
-
-
Explanation: The Caballero Company has three official colors: Yellow, Black and Gray. These colors have become a recognizable identifier for the company.
COLOR CODES CMYK RGB Web LAB
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
: C004 M048 Y087 K000 : R238 G150 B47 : #ed962f : L070 A028 B063
COLOR TONES 100 %
80 %
60 %
40 %
20 %
PRIMARY COLOR DARK GREY
COLOR CODES CMYK RGB Web LAB
: C024 M019 Y018 K002t : R201 G199 B201 : #c9c6c8 : L080 A001 B-001
COLOR TONES 100 %
80 %
60 %
40 %
20 %
Caballero Corporate Brand Guidelines
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THE SECONDARY COLOR SYSTEM AND COLOR CODES SECONDARY COLOR SYSTEM
COLOR CODES CMYK RGB Web LAB
-
Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Design.Inc company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece. Usage: Use them to accent and support the primary color palette.
: C026 M059 Y088 K024 : R162 G100 B041 : #a16329 : L080 A001 B-001
Tones
COLOR CODES
Tones
CMYK RGB Web LAB
: C065 M057 Y045 K070 : R050 G049 B054 : #323036 : L021 A001 B-004
COLOR CODES
Tones
CMYK RGB Web LAB
: C064 M055 Y052 K054 : R069 G068 B068zz : #444344 : L029 A000 B-001
COLOR CODES CMYK RGB Web LAB Tones
Caballero Corporate Brand Guidelines
: C041 M035 Y031 K025 : R137 G133 B136 : #888488 : L056 A001 B-002
LI FHAMNI N9OLO L3EZ WLI KRAHNI N9OLO.. K7EZ MUSLIM
The Caballero Corporate Brand Guidelines
The Company Letterhead The Company Business Cards The Envelope
SECTION 4 CORPORATE STATIONERY
Caballero Corporate Brand Guidelines
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THE COMPANY LETTERHEAD THE COMPANY LETTERHEAD
Explanation: This shows the approved layouts with the primary elements of the Caballero stationery system for the front- and backside of the letterheads. Usage: The letterhead will be used for all official communication that is going out of Letterhead company.
PARAMETER Dimensions 297 x 210mm DIN A4 Dimensions 297 x 210mm DIN A4 Weight 120g/m Uncoated white
Caballero Corporate Brand Guidelines
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THE COMPANY BUSINESS CARDS THE COMPANY BUSINESS CARDS
Frontside
Explanation: This shows the approved layouts with the primary elements of the Caballero stationery system for business cards. Usage: The business cards will be used for all official contact and communication of Caballero company. Insert the Caballero letterhead and send your documents throughout the world.
PARAMETER Dimensions 3.5” X 2.5” Weight 400g/m Uncoated white Weight 120g/m Uncoated white Print CMYK
Caballero Corporate Brand Guidelines
Backside
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THE COMPANY ENVELOPE THE COMPANY ENVELOPE
Explanation: This shows the approved layout with the primary elements of the Design.Inc stationery system for envelopes.
PARAMETER Dimensions 220 x 110 mm (#10)
Frontside
Weight 400g/m Uncoated white Print CMYK
Backside
Caballero Corporate Brand Guidelines
Snapbacks T-Shirts Tank-Tops Hats
SECTION 5 FASHION AND STYLE
SNAPBACKS
Caballero Corporate Brand Guidelines
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EXAMPLES FOR CABALLERO CORPORATE SNAPBACKS
Requirements: - Desaturate colours - High quality - Simple design - Stylish - Modern Other samples will follow
Caballero Corporate Brand Guidelines
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THE CABALLERO CORPORATE T-SHIRTS, POLOS, EXAMPLES FOR CABALLERO CORPORATE TEES FASHION
Requirements: - Desaturate colours - High quality - Simple design - Stylish - Modern
Caballero Corporate Brand Guidelines
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THE CABALLERO CORPORATE T-SHIRTS
Caballero Corporate Brand Guidelines
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FASHION LINE
HOODIES
T-SHIRTS
SWEATERS
POLOS
JACKETS
TANK TOPS
SNAPBACKS
WINTER HATS
SCARF
Caballero Corporate Brand Guidelines
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T-SHIRTS
BUCKET HATS
Caballero Corporate Brand Guidelines
Š All right reserved to Mohamed Mezzouri