brand
CONCEPT APPLICATIONS CATCH WORDS MONOGRAMS TYPEFACE ELEMENTS MOODBOARD
1 2 3 4 25 34 35 37 brand
Moonstone is a Mumbai based clothing brand committed to outďŹ tting the contemporary woman with versatile fashion pieces. The brand aims to diversify into multiple facets of the fashion domain. I created an overall brand aesthetic that aligns itself with Moonstone's clientele that embodies good looking designs and materials for the millennial and youthful generation. The following pages will take you through the development of the logo and brand indentity with an aim to narrow down to a simplistic, neutral yet impactful logo.
CONCEPT
brand
1
tags
social
buckles
APPLICATIONS
hangers
packaging
brand
2
FRESH BOLD TRENDY RUNWAY DIVERSE
CATCH WORDS
brand
3
MONOGRAM DEVELOPMENT
M +S
MONOGRAM
brand
4
OP.1 . ITERATIONS
MONOGRAM
brand
5
OP.1 . ITERATIONS
MONOGRAM
brand
6
OP. 1
MONOGRAM
brand
7
OP.2 . ITERATIONS
MONOGRAM
brand
8
OP.2
MONOGRAM
brand
9
OP.3 . ITERATIONS
MONOGRAM
brand
10
OP.3
MONOGRAM
brand
11
OP.4 . ITERATIONS
MONOGRAM
brand
12
OP.4
MONOGRAM
brand
13
OP.5 . ITERATIONS
MONOGRAM
brand
14
OP.5 . A
moonstone
MONOGRAM
brand
15
OP.5 . B
moonstone
MONOGRAM
brand
16
OP.6 . ITERATIONS
MONOGRAM
brand
17
OP.6
MONOGRAM
brand
18
OP.7 . ITERATIONS
MONOGRAM
brand
19
OP.7
MONOGRAM
brand
20
OP.8. ITERATIONS
MONOGRAM
brand
21
OP.8
MONOGRAM
brand
22
ALL OP.
MONOGRAM
brand
23
OP.1
MNSTN
TYPEFACE
brand
24
OP.2
TYPEFACE
brand
25
OP.2.A
TYPEFACE
brand
26
OP.3
TYPEFACE
brand
27
OP.4
M.N.S.T.N
TYPEFACE
brand
28
OP.5
mnstn. TYPEFACE
brand
29
OP.6
moonstone TYPEFACE
brand
30
OP.7
moonstone
TYPEFACE
brand
31
OP.8
MOONSTONE
TYPEFACE
brand
32
ALL OP.
SIMPLE
ARTISTIC
MNSTN
mnstn.
M.N.S.T.N
moonstone moonstone MOONSTONE TYPEFACE
brand
33
PANTONE
PANTONE
3298C
7556C
COLOURS
brand
34
HARD: NEUTRAL TERRAZZO + RADIAL SCALE PATTERNS
TIMELESS ELEMENTS
brand
35
SOFT: TWO/THREE TONE GRADIENT OVERLAYS
NEW NOISE ELEMENTS
brand
36
moonstone
moonstone
moonstone
mnstn. MOODBOARD
brand
37
CONCEPT APPLICATIONS CATCH WORDS MONOGRAMS TYPEFACE ELEMENTS MOODBOARD
1 2 3 4 25 01 35 37 brand
OP.1
MNSTN DESIGN STUDIO
MNSTN DESIGN STUDIO
COLOURS
brand
1
OP.2
MNSTN DESIGN STUDIO
MNSTN DESIGN STUDIO
COLOURS
brand
2
OP.3
MNSTN DESIGN STUDIO
MNSTN DESIGN STUDIO
COLOURS
brand
3
OP.4
MNSTN DESIGN STUDIO
MNSTN DESIGN STUDIO
COLOURS
brand
4
OP.5
MNSTN DESIGN STUDIO
MNSTN DESIGN STUDIO
COLOURS
brand
5
OP.2
COLOURS
brand
OP.2
COLOURS
brand
OP.2
COLOURS
brand
OP.2
COLOURS
brand
OP.2
COLOURS
brand
OP.2
COLOURS
brand
OP.2
COLOURS
brand