2012 PAC-12 FITNESS CHALLENGE REPORT
MARKETING METHODS WEBSITE
SIGNAGE
The website included sponsor logos and were linked to a specific site or Facebook page.
Posted around campus: • Banners • Display monitors • Printed Signs
http://www.recreation.ucla.edu/
SOCIAL MEDIA
Email blasts also included logos and links.
Strong online presence. • Facebook https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
PRESS
T-SHIRT
Campus newspapers and web newsletters were contacted for the event.
Shirts distributed to participants along with sponsor merchandise as gifts.
PARTICIPANT DEMOGRAPHICS GENDER
AFFILIATION
42.1%
27.8%
Female
57.8%
Employees
Male
Students
72.2%
TOTALS
2,554 Participants 711 Employees 1,843 Students 355 Units and majors represented across UCLA.
STUDENTS
EMPLOYEES 7.2%
12.2%
87.8%
Undergad
Staff
Grad
Faculty
92.8%
PRIZE PREFERENCES PRIZE PREFERENCES Participants selected their prize preference. More than 17,000 items were selected during registration.
A great way to gauge the UCLA community.
2,966 Participants Preferred to receive or win a CBTL prize over any other sponsor at the event.
EMAIL More than 66,000 THOUSAND EMAILS sent across campus over 12 different days.
OPENING RATES
82% Before event 46% During event 79% After event Total Emails: 66,101
Total Opens: 20,839
Total Clicks: 5,203
SIGNAGE EXAMPLES
SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
T-SHIRT DISTRIBUTION
2,000 T-SHIRTS Distributed with sponsor merchandise over two days.
FINAL OUTCOMES BECAUSE OF YOUR PARTICIPATION‌
More campus engagement Bridging together sponsors and UCLA Leading all PAC-12 Recreation Departments
MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:
• • • • • • • • • • • •
Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses
Thank you Looking forward to working with you!
KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu