UCLA HOMECOMING 2012 REPORT
MARKETING METHODS WEBSITE
SIGNAGE
The website included sponsor logos and were linked to a specific site or Facebook page.
http://www.recreation.ucla.edu/pauleyst udentspotlight/
Posted around campus: • Banners • Display monitors • Printed Signs
SOCIAL MEDIA
Email blasts also included logos and links.
Strong online presence. • Facebook https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
PRESS
T-SHIRT
Campus newspapers and web newsletters were contacted for the event.
Shirts distributed to participants along with sponsor merchandise as gifts.
PARTICIPANTS
TOTALS
More than 8,000 students, parents and alumni
EMAIL More than
66,000
emails sent across campus.
OPENING RATES
82% Before event (registration) 38% During event (daily reminders) 42% After event (shirt pickup) 40% more emails sent across campus compared to last year
PROMOTION EXAMPLES Tech Tattoos
Poster
Rally Towels
Banner
SOCIAL MEDIA Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
ENGAGEMENT
EVENT IMAGES
T-SHIRT DISTRIBUTION
1,275 T-SHIRTS Distributed with sponsor booths over two days.
OUTCOMES WITH YOUR PARTICIPATION‌
Increased campus attendance Bridged together the UCLA community and your brand through interactive engagement.
MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:
• • • • • • • • • • • •
Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses
Thank you Looking forward to working with you again soon!
KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu