2012 BRUINFEST REPORT
MARKETING METHODS WEBSITE
SIGNAGE
The website included sponsor logos and were linked to a specific site or Facebook page.
Posted around campus: • Banners • Display monitors • Printed Signs
http://www.recreation.ucla.edu/BruinFest
SOCIAL MEDIA
Email blasts also included logos and links.
Strong online presence. • Facebook https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
PRESS
T-SHIRT
Campus newspapers and web newsletters were contacted for the event.
Shirts distributed to participants along with sponsor merchandise as gifts.
DEMOGRAPHICS GENDER
42.1%
Female
57.8%
Male
TOTALS
3,954 Participants STUDENTS 12.2% Undergad Grad
87.8%
SIGNAGE EXAMPLES
SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
ENGAGEMENT
EVENT IMAGES
FINAL OUTCOMES BECAUSE OF YOUR PARTICIPATION‌
Increased campus engagement Bridging together your brand and UCLA students
MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:
• • • • • • • • • • • •
Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses
Thank you Looking forward to working with you again!
KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu