2013 PAC-12 WELL-U WEEK EARTH DAY REPORT
MARKETING METHODS
WEBSITE
SIGNAGE
The website included sponsor logos and were linked to a specific site or Facebook page. http://www.recreation.ucla.edu/Pac12WellU
Posted around campus: • Banners • Display monitors • Printed Signs
SOCIAL MEDIA
Email blasts also included logos and links.
Strong online presence. • Facebook https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
EMAIL 45,500
More than THOUSAND EMAILS sent across campus for the event. Emails included your logo and live links.
OPENING RATES
27% Before event 30% Day of the event Total Emails: 45,881
Total Opens: 12,092
Total Clicks: 1,408
SIGNAGE EXAMPLES
Event banner
Web and email banners
Campus fliers
SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners prior and during the event. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
EVENT IMAGES
EVENT IMAGES
EVENT IMAGES
FINAL OUTCOMES BECAUSE OF YOUR PARTICIPATION‌
2,500 in attendance this year (a 25% increase from last year)
Increased campus engagement with wellness
Bridging together Jamba Juice and campus members
MORE OPPORTUNITIES Here are other ways you can engage with the community here at UCLA:
• • • • • • • • • • • •
Title sponsor Grand Prize sponsor T-shirt sponsor Coupon distribution with emails and during registration Booth display indoors and outdoors ‘Learn at Lunch’ sessions Student events (i.e BruinFest) Employee events (i.e I Heart Walking) Community events (i.e Jazz-Reggae Festival) Participation at multiple events Year long sponsor opportunities Contact to other PAC-12 campuses
Thank you Looking forward to working with you!
KIRAN MISTRY C: (310) 678-4556 E: kmistry@recreation.ucla.edu