Challenge

Where is Indeed now?

75.0% A18-24 Job Seekers Brand Knowledge

60.4%

What:

69.9%

In an increasingly competitive space, Indeed is currently the #1 job site in the world. Though clearly a dominant player in the competition for online job searchers, Indeed has, over the past year, experienced a plateau in unaided consideration among A18-241 .

Why:

Consideration, especially unaided, isn’t a measure of awareness. It is more of an indication of overall brand positioning, and a decline or plateau is due to a misunderstanding or misalignment with target consumers. Our research shows that 27.5% of job seekers do not see Indeed as different from its competitors3 . They do not know of any differentiating features or real competitive value that it offers. We found that this is largely because most consumers only have a surfacelevel understanding of who Indeed is and what they do. Customers lack an understanding of what makes Indeed distinct, what specific features it offers, and how its features (values) align with their needs. Additionally, we found that there is practically no knowledge that Indeed’s company values resonate with this audience’s core values46.

It’s time for Team 499 to show them the value of Indeed.

How: