Creative Execution

The purpose of our creative deliverables is two-fold. Each deliverable will feature at least one of the identified key values that Indeed’s A18-24 target market cares about in order to show that Indeed is on their side. Each deliverable will also highlight an aspect of Indeed’s features that this target market was unaware of or misunderstood. We did more than just say Indeed knows who this market is; we show Indeed understands who they are. Through all deliverables, Team 499 is getting the word out that Indeed values their values. Indeed is all they need.

Out-of-Home Displays

Time Efficiency

Because Indeed’s target market values their time and productivity, our out-of-home displays aim to capture the smaller moments of their day and turn these moments into productive ones. We link this with the values that Indeed provides through their resume builder and their one-click apply. No matter where they are, they can still feel a sense of accomplishment by building their resume on the go and applying to any job with a simple push of the “apply now” button.

Peet’s Coffee Collaboration Accessibility

To succeed in your professional journey, it is crucial to have access to fundamental resources such as Wi-Fi and Indeed’s free resume builder. By partnering with Peet’s Coffee, Indeed will provide necessary resources that consumers need to begin their job-searching journey. Even passive job seekers will find these resources attractive. Providing free Wi-Fi also grants Indeed better insight into the A18-24 target market through gathering a wealth of data.

If I’m going to a coffee shop to be productive, I’ll be motivated in seeing things like this.”

- Copy Test Respondent

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