Social Media Activation

#HumansofIndeed

Vulnerability Transparency

Inspired by the popular account @humansofny, Humans of Indeed is a multi-platform social media activation. Sometimes it feels like all we see on social media are job hunting success stories, and it can be easy to forget that we aren’t always getting the full story. Disappointment, rejection, stress, and shame are natural parts of job searching that almost everyone experiences, yet when all we see are success stories it can be easy to feel discouraged and to create comparisons. In order to start an honest conversation, our social media activation encourages Indeed users to share their unfiltered experience of job-hunting and how Indeed’s features ultimately helped them find success. This moves people from being customers to being advocates for Indeed. Indeed will choose users to highlight by conducting an interview which will be tailored for Indeed’s website, Instagram, YouTube, and TikTok. This challenge highlights the core values of vulnerability and transparency by sharing real people’s struggles during their job search.

When I feel like I’m struggling, content like this allows me to understand that other people are also experiencing the same thing as me.”

- Copy Test Respondent45

Video Advertisements

Vulnerability

Our video advertisements are the ultimate depiction of our target market’s daily chaos filmed in a 0.5x lens – a trending style amongst Indeed’s audience12. From a stressed college student to a frenzied working mom, our ad demonstrates how Indeed can help anyone apply easily with the “Apply Now” button. This ad will primarily be on YouTube but will be clipped for TikTok and Instagram Reels.

Message is very clear. Indeed simplifies the chaos in your life.”

- Copy Test Respondent45

Level Up Mini Golf Accessibility Vulnerability Transparency EDI

Our experiential activation “Level Up Mini Golf” is a traveling mini golf course that aims to increase knowledge of Indeed’s features while conveying information about 9 different industries. Every hole will include informational signage on industry-specific job skills, positions within the industry, toprated companies, and most importantly, an Indeed feature that will help users level up! Throughout the course, QR codes connect to Indeed and encourage players to create an account and explore career options with their friends, highlighting both accessibility and connection.

We have determined the 5 top cities, as well as locations within each, to promote this activation based on the population of our target audience, viable spots for setup, culture, popularity, and major industries with opportunities. This event will run for a total of 10 weeks from late June through Labor Day weekend.

San Francisco - Marina Green West

Why: Hotspot for relevant industries for A18-24: Technology, Biotech, Social & Digtal Media13

Minneapolis - The Commons

Why: Appealing to a crowd with a diverse set of interests, featuring Manufacturing and Agriculture14

Atlanta - Common Ground

Why: Ranked as one of the best cities for A18-24, a wide variety of industries from Education to Health Services15

Austin - Auditorium Shores Park

Why: “Live Music Capital of the World,” highly tech- focused, Austin is a popular city for A18-2416

New York - Battery Park Pier

Why: NYC has a dense concentration of A18-24 and boasts a variety of industries from Finance to Healthcare to Entertainment17