publishing

markettiers4dc Publishing credentials

Our role for brand ● Bring to life through broadcast communications brand and corporate messaging ● Ensure best use of fresh and existing collateral ● Provide ongoing consultancy and support ● Create and develop key themes / creative story-lining ● Secure extensive coverage within broadcast media

Our experience ● Over 15 years experience providing broadcast consultancy and coverage to the UK communications industry ● Over 22,000 items of editorial radio and online coverage generated in 2009 ● PR Week Award winners in 2007 and 2008 for Best Use of Broadcast and Best Live Brand Experience respectively ● Five fully equipped broadcast studios incorporating down the line TV broadcast facilities ● Founding broadcast partner of the CIPR ● PR Week vodcast producer and IAB podcast partner ● Member of the IAB Video and Social Media Council ● Recognition of our success comes from more than 93% client retention ● Broadcast partner to the PRCA ● Winner of the NMA Effectiveness Award 2010

consultancy

broadcast approach On every project, regardless of size, the most appropriate members of the core team of 24 broadcast media consultants engage with the client to establish key aims and objectives and discuss potential issues and solutions.

We then seek specialist input across the relevant sectors and specialists within markettiers4dc – the TV, radio and online media liaison teams; our digital and technical services department; and our audio/visual production unit to inform our strategy development.

Most importantly, all those teams also have input in terms of the campaign creative. We will develop original angles to deliver the campaign objectives and capture the interest of the target media.

Production & Media Relations: ● Broadcast interviews (Radio, TV and online)

● Audio feature/podcast ● Video feature

through the line

● Promotions ● Sponsorship ● Vignettes ● Live read activity ● Brand funded programming

● B Roll ● WebTV programming ● Competitions (Radio and online)

● Viral development ● Newsbites ● Outside broadcasts

research

editorial

our services

● Story angle creation ● Consumer and B2B research (UK and Global)

● Online focus groups

facilities In-house production facilities allow us to create audio and video broadcast quality content quickly and cost effectively.

5 studios

3 edit suites

10 in-house production staff

case study

frozen assets background

results

After enjoying the meteoric rise and surviving the tumultuous collapse of the Icelandic banking system, Armann Thorvaldsson, former CEO of Kaupthing Singer Friedlander, documented his reflections on how one man, one bank and one country experienced and affected the course of world economic history in his book Frozen Assets: How I Lived Iceland’s Boom and Bust.

Interviews with Radio 5 Live Wake Up to Money, Radio 4 Today Programme, BBC London Breakfast, BBC World Service Radio, BBC Radio Scotland Business, as well as 12 regional BBC stations.

approach markettiers4dc was briefed by John Wiley & Sons to publicise the launch of the book with the ultimate aim to drive sales.

Our approach focussed on securing core national and global business media to ensure we captured a specific listenership alongside more widespread regional coverage across the UK.

“

I was thoroughly impressed with your work, I always am with markettiers4dc!

The coverage and interviews you arranged were spot on, the list could not have been better.

Emma Knott

“

Associate Director of Publicity & Events John Wiley and Sons

Frozen assets by armann thorvaldsson

case study

no one would listen background

results

Harry Markopolos is the whistle-blower who uncovered Bernie Madoff’s Ponzi scheme 10 years before the rest of the world learned of the biggest financial crime in history. He documented his journey to justice in the book No One Would Listen and markettiers4dc was tasked with managing key broadcast media during his time in the UK.

● A total of 15 items of top tier coverage. Key media outlets included CNN TV, BBC World News TV, Al Jazeera TV, BBC Radio 4 and BBC Radio Scotland.

● Reach for the campaign

strategy Harry’s notoriety meant that many outlets wanted to meet and interview him personally. The management of his time and organisation of logistics was crucial to maximising each opportunity meaning co-ordination of his schedule was paramount.

extended into territories beyond the UK including the Middle East and Europe with a combined audience reach in excess of 60 million.

● The combination of live and pre-recorded interviews coupled with all the print coverage delivered very effective publicity for the book which resulted in a notable rise of book up Amazon charts throughout the day.

no one would listen harry markopolos

case study family history

for the older & wiser background

results

Susan Fifer discovered the joys of genealogy in her retirement and went on to teach herself how to use the various free online tools and public archives available to trace her family story.

Working with the University of the Third Age, Susan created a guide to help others on their journey into the past.

● 17 items of coverage with a total of 11 BBC stations

● Advertising equivalent £39,748 ● ROI: 15

strategy Utilising the success of TV show ‘Who Do You Think You Are’, markettiers4dc crafted an approach to media that would showcase how Susan Fifer’s expertise in genealogy is attainable if the right tools are made available. Given the target audience, markettiers4dc emphasised a BBC approach to ensure the outlet indexed highly against the 45+ market.

Family history for the older and wiser susan fifer

case study Irresistible persuasion background

results

Geoff Burch is a regular contributor on television and radio and the presenter of his own BBC 2 show All Over the Shop.

Geoff has been called the ‘world’s most persuasive man‘ and has over 20 years experience working with hundreds of small businesses to improve their performance, efficiency and drive sales. Our task was to promote the release of his bookIrresistible Persuasion.

● 19 items of coverage ● Audience Reach 3,064,000 ● Advertising equivalent £43,456 ● ROI : 13

strategy To bring the story into the news agenda, markettiers4dc utilised the budget negotiations between the coalition as a platform to build on Geoff Burch’s existing profile and introduce the themes of the book to radio presenters.

irresistible persuasion geoff burch

case study football for dummies background

results

Ahead of the World Cup, Britain was gripped with football fever.

Scott Miller’s book Football for Dummies presented itself as a must-have for the nation’s armchair enthusiasts as The World Cup took over the UK. From how to decipher the offside rule to the debate that stormed over whether we should have goal line technology, Scott Miller was on hand ready to respond to radio stations’ questions.

● 28 items of coverage including a live interview with Tim Westwood on BBC1 Xtra

● Audience reach of 5,205,000

● Advertising spend equivalent £55,992

● Campaign ROI : 22

approach We conducted a session with Scott Miller from our Clerkenwell studios with radio stations across the UK targeting both seasoned football fans and those didn’t have any knowledge but wanted to stay on top of the impending World Cup games.

football for dummies scott miller

case study the naked millionaire background

results

David Taylor is the author of The Naked Leader, the world’s fastest selling business book, and three follow-ups. In April 2010 he released The Naked Millionaire, the ultimate fast-track guide to wealth, freedom and fulfilment.

● 21 radio interviews

strategy markettiers4dc identified two key hooks for media outreach of The Naked Millionaire – The Sunday Times Rich List 2010 and the General Election. The release of The Sunday Times Rich List 2010 was used as a timely hook for TV media just ahead of the main release date to drive initial interest in the title.

To follow up on this initial phase of activity, markettiers4dc used the media hype surrounding the General Election as an opportunity to amplify the key themes of this, his latest work.

the naked millionaire david taylor

● 4 television interviews on BBC One Breakfast, Sky News, CNN International and Al Jazeera achieving extensive coverage outside the UK

● Advertising value equivalent: £123,820

● ROI: 22

if you require more information, please contact us E info@markettiers4dc.com T 020 7253 8888 F 020 7253 8885 A Northburgh House 路 10 Northburgh Street 路 London 路 EC1V 0AT