HUMAN CENTERED DESIGN Mass production opened large markets and opportunities for companies, but it often delivers one-fits-all solutions. Paradoxically, these definitely do not always fit all users. Bad physical or cognitive product interactions may lead to misuse and disposal. New production technologies and digitalisation may resolve these issues. Product technologies like additive manufacturing allow for more customisation, while digital products bring new ways of interacting with products. Therefore we teach students to deal with ergonomics, both on a physical and cognitive level. Students are taught to get to know the user and his/ her needs, thus leading to more useful products. Next, students evaluate their design ideas in interaction tests. Finally, students learn how products can deliver value as part of an ecosystem, where they think beyond the hardware product and deliver productservice-systems.
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‘NEW TECHNOLOGIES MAKE IT POSSIBLE TO DESIGN PRODUCTS TAILORED TO THE USER’S NEEDS. THEREFORE WE INVESTIGATE PHYSICAL AND COGNITIVE ERGONOMICS’
