STYLING & DESIGN COMMUNICATION Styling is an inherent part of industrial design. It does however go beyond giving a pleasant look to a product. Styling may indicate the functionality of a product (‘form follows function’), thus enhancing the cognitive ergonomics. It may also strengthen a brand’s visual language, leading to a coherent brand identity. To teach styling, we teach the history of industrial design and give theoretical classes but we also provide practical tools to design and build styled prototypes. Further, design communication is an essential activity for design engineers. Good designers do not only think visually, but also act visually. They design communication by efficiently passing on information to the audience. To portray ideas, different tools are brought to the table. We start off with basic techniques such as hand sketching, and continue with more advanced techniques such as surface design, digital sketching in Virtual Reality and rendering.
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‘STYLING GOES BEYOND APPLYING A PLEASANT LOOK. IT COMMUNICATES IDENTITY AND FUNCTIONALITY. IT IS ESSENTIAL FOR DESIGNERS TO COMMUNICATE THIS EFFICIENTLY’
