Portfolio
Cherie Weinewuth August 20, 2018
LinkedIn Campaign Summer 2018 Executive Master of Healthcare Administration Program LinkedIn Performance Benchmarks for Sponsored InMail • Minimum Open Rate: 20% • Minimum CTR: 1.5% HPA Performance (2,300+ sends) • Open Rate: 30% • CTR: 4.32% http://go.uic.edu/LinkedInCampaignSummer2018-EMHA
HPA Newsletter October Overview October 2017 Listserv reach of over 5,000+ with an average open rate of 30%
https://mailchi.mp/129904212553/hpa-octoberoverview-228377
A/B Testing Webinar B MailChimp March 2018 Target new market listserv of health department workers https://mailchi.mp/98518aaef8ee/im prove-your-communication-better-ro is-funding-health-programs
Improved open and attendance rate by 50% https://mailchi.mp/0eefe8294bf7/impro ve-your-communication-better-rois-fun ding-health-programs-290033
American Public Health Association’s (APHA) Schools of Public Health Webpage HPA Ad Campaign AY2017-2018 Performance: 59% CTR 1,866.66% higher than the industry average
http://go.uic.edu/HPA_AD_APHA
Chicago Medicine Magazine September 2015 Advertisement Clinician Executive Master of Healthcare Administration Program
http://go.uic.edu/ChicagoMedSeptAd-CEMHA
Association of University Programs in Health Administration (AUPHA) Annual Meeting Program Advertisement 2018 Master of Healthcare Administration (MHA) Programs
http://go.uic.edu/AUPHAAnnualMtg2018Ad
Health Policy and Administration Master of Public Health Draft Webpage 2018 http://drupal2.sph.uic.edu/health-policy-and-administration/mph-draft-page
HPA Degrees and Programs Website Redesign Summer 2018
http://publichealth.uic.edu/health-policy-and-administration/degrees
Executive Master of Healthcare Administration (EMHA) Brochure Mail Campaign August 2018
HPA Academic Program Flyer
https://issuu.com/uicschoolofpublicheatlhhpa/docs/emha_8_6_2018