Portfolio
Cherie Weinewuth August 20, 2018
CONTENTS Direct Marketing 1. LinkedIn Campaign (http://go.uic.edu/LinkedInCampaignSummer2018-EMHA) 2. A/B Webinar Testing (http://go.uic.edu/ABTestingWebinar1 & http://go.uic.edu/ABTestingWebinar2) 3. HPA Newsletter (http://go.uic.edu/NewsletterOct)
Print & Ad Media 1. 2. 3. 4. 5.
Annual Meeting Program Ad (http://go.uic.edu/AUPHAAnnualMtg2018Ad) Website Ad (http://go.uic.edu/HPA_AD_APHA) Magazine Ad (http://go.uic.edu/ChicagoMedSeptAd-CEMHA) Flyer (http://go.uic.edu/Flyer) Brochure (http://go.uic.edu/BrochureEMHA)
Website & Branding 1. Degrees and Programs (http://publichealth.uic.edu/health-policy-and-administration/degrees ) 2. Degree program draft (http://drupal2.sph.uic.edu/health-policy-and-administration/mph-draft-page)
DIRECT MARKETING LinkedIn Campaign Marketing Executive Master of Healthcare Administration Program Summer 2018 LinkedIn Performance Benchmarks for Sponsored InMail • Minimum Open Rate: 20% • Minimum CTR: 1.5% HPA Performance (2,300+ sends) • Open Rate: 30% • Click Through Rate (CTR): 4.32% http://go.uic.edu/LinkedInCampaignSummer2018-EMHA
DIRECT MARKETING A/B Webinar Testing Marketing Program Opportunities to new market listserv of health department workers MailChimp March 2018 Performance • Improved open and attendance rate by 50% http://go.uic.edu/ABTestingWebinar1
http://go.uic.edu/ABTestingWebinar2
DIRECT MARKETING HPA Newsletter Marketing HPA scholarship, programming, and event opportunities MailChimp October 2017 Performance: • Listserv reach of over 5,000+ with an average open rate of 30%
http://go.uic.edu/NewsletterOct
PRINT & MEDIA AD Annual Meeting Program Ad Association of University Programs in Health Administration 2018 Marketing Master of Healthcare Administration Programs in HPA Performance: • Reach 200+ healthcare management/administration education program representatives
http://go.uic.edu/AUPHAAnnualMtg2018Ad
PRINT & MEDIA AD Website Ad American Public Health Association’s Schools of Public Health Webpage AY2017-2018 Performance: • Click Through Rate (CTR): 59% •
1,866.66% higher than the industry average
http://go.uic.edu/HPA_AD_APHA
PRINT & MEDIA AD Magazine Ad Chicago Medicine September 2015 Marketing launch of Clinician Executive Master of Healthcare Administration Program Performance • Reach approximately 7,000 members of the Chicago Medical Society
http://go.uic.edu/ChicagoMedSeptAd-CEMHA
PRINT & MEDIA AD
Flyer HPA Academic Program
http://go.uic.edu/Flyer
PRINT & MEDIA AD
Brochure Executive Master of Healthcare Administration (EMHA)
(http://go.uic.edu/BrochureEMHA)
WEBSITE & BRANDING Degrees and Programs Website Redesign Summer 2018
http://publichealth.uic.edu/health-policy-and-administration/degrees
WEBSITE & BRANDING Degree Program Draft Master of Public Health Programs Summer 2018
http://drupal2.sph.uic.edu/health-policy-and-administration/mph-draft-page
Questions?
Cherie Weinewuth cheriew@uic.edu