2014 Brazil Digital Future in Focus Revis達o de 2013 & Insights para 2014 Alex Banks, VP Latin America & Managing Director Brazil Maio de 2014 www.facebook.com/comscoreinc
@comScoreLATAM
#FiFBrasil
For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
prensa@comscore.com
Table of Contents
Cenário Digital…..…………………… Cenário Digital no Brasil…………… Comportamento Online…….….…… Redes Sociais……………..…………. Varejo…………………………………. . Vídeos Online…………………..…….. Uso de Diversas Plataformas……… Publicidade Online..…………………. A Febre da Copa………………..…….
4 11 16 24 32 39 44 47 51
© comScore, Inc. Proprietary.
2
O que a comScore faz no Brasil?
Š comScore, Inc. Proprietary.
3
Cenário Digital
© comScore, Inc. Proprietary.
4
Distribuição da Internet no Mundo Ásia e Europa lideram o Universo Online
26% Europa 14% América do Norte 9% Africa 41% Ásia
10% América Latina
#FiFBrasil
40% da Audiência da América Latina está no Brasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
5
Audiência da Internet por País Assim como em Fevereiro de 2013, o Brasil continua ocupando a 5a posição Total Unique Visitors (MM) China
354.6
United States
194.7
India
80.1
Japan
73.0
Brasil
68.1
Russian Federation
66.8
Germany
Audiência Brasil em Fev/13 61.4 MM (+11%YoY)
52.6
France
42.4
United Kingdom
39.4
Italy
30.5
#FiFBrasil
Brasil ocupa a terceira posição depois de U.S. & China em total de minutos, com 126,857 MM Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
6
Tempo Gasto Online por Regiões América do Norte e Europa passam mais tempo online Average Hours per Visitor a Month
32.6
Brasil 29.7
27.4
Worldwide 22.7
21.9
18.6 14.8
North America
Europe #FiFBrasil
Latin America
Asia Pacific
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
Middle East - Africa © comScore, Inc. Proprietary.
7
Engajamento na América Latina Brasileiros passam 29.7 horas/mês online (PC apenas) Brazil
29.7
Average Hours per Visitor/Month
Latin America
21.9
Argentina
20.4
Peru
18.8
Venezuela
16.9
Colombia
16.0
Chile
15.9
Mexico
15.2
Puerto Rico
12.1
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
8
Tempo Online por Faixa Etária Brasileiros até 35 anos passam mais tempo online do que a média em outras regiões
% of Total Minutes
Worldwide
26.0
Brazil
26.3
29.3
Europe
20.3
North America
20.8
Persons: 15-24 #FiFBrasil
20.7
29.2
23.4
17.6
Persons: 25-34
13.9
20.4
21.2
17.5
Persons: 35-44
13.0
17.9
18.2
Persons: 45-54
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
13.2
8.1
17.3
26.0
Persons: 55+ © comScore, Inc. Proprietary.
9
Total Unique Visitors (000)
Audiência Online na América Latina 40% da audiência da América Latina (169MM) está no Brasil
68,138
24,840
Brasil
Mexico
#FiFBrasil
17,981
12,604
9,226
Argentina Colombia Venezuela
6,099
5,569
1,466
1,353
Chile
Peru
Puerto Rico
Uruguay
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
10
Cenário Digital no Brasil
© comScore, Inc. Proprietary.
11
Audiência da Internet no Brasil Crescimento de 11% em Unique Visitors em 12 meses
71,945
Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
80,014
79,703
73,071
#FiFBrasil
Crescimento Anual
+11%
Total Unique Visitors (000)
© comScore, Inc. Proprietary.
12
Perfil da Audiência Online no Brasil 65% do Total de Internautas Brasileiros têm menos de 35 anos % Composition of Unique Visitors 25.0%
Mulheres 49%
24.8%
Homens 51%
17.4% 14.8%
11.1% 6.9%
Pessoas: 6-14
Pessoas: 15-24 #FiFBrasil
Pessoas:25-34
Pessoas: 35-44
Pessoas: 45-54
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
Pessoas: 55+ © comScore, Inc. Proprietary.
13
Distribuição da Audiência em Regiões e Tempo Gasto % População Online Região: Nordeste 26.2 Horas Online 17% YoY Growth Região: Norte 26.2 Horas Online 9% YoY Growth
5.2%
16.5%
Região: Centro-oeste 26.0 Horas Online 11% YoY Growth
8.2% 53.0% 17.0%
Região: Sudeste 26.2 Horas Online 10% YoY Growth
Região: Sul 27.9 Horas Online 10% YoY Growth
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
14
Distribuição da Internet Online por Estado
+11%
24,676
São Paulo
22,307
+8%
9,656 8,976
Rio de Janeiro Total Unique Visitors (000)
Crescimento Anual
+11%
6,667 6,016
Minas Gerais
+3%
4,808 4,647
Paraná
Feb-14 Feb-13
5,437 4,594
Rio Grande do Sul
+18%
Santa Catarina
3,352 3,089
+8%
Bahia
3,519 3,072
+15%
Distrito Federal Other
#FiFBrasil
2,895 2,722
+6% 19,003
+15%
16,522
Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
15
Comportamento Online
Š comScore, Inc. Proprietary.
16
No Brasil, Social Networking possui o maior tempo gasto O Total de Tempo Gasto na Categoria cresceu 6%
Total Minutes (MM)
60,000 50,000 40,000 30,000 20,000 10,000 0
Social Networking #FiFBrasil
Sports
Portals
Services
Entertainment
Source: comScore Media MetrixÂŽ, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
News/Information Š comScore, Inc. Proprietary.
17
Evolução de grandes categorias no Brasil
Total Unique Visitors (000)
80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0
Entertainment #FiFBrasil
Newspapers
Retail
Travel
Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
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Portais & Serviços: categorias com maior crescimento 77,139
Total Unique Visitors (000)
Services
69,079 76,157
Portals
66,483 72,519
Social Media
70,323 62,794
News/Information
#FiFBrasil
Feb-14 Feb-13
68,289 68,655
Search/Navigation
+12% +15% +10%
65,955
Entertainment
Sports
YOY Growth
+12% -1%
31,405 32,831
-4% 56,737 52,733
Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
+8%
© comScore, Inc. Proprietary.
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Alcance por Categoria Portals News/Information Technology Education Games Government Banking Sports Travel Family & Youth Classifieds Health Beauty/Fashion/Style Automotive Career Services and Development Real Estate
#FiFBrasil
95.2 92.6 70.9 57.2
77.9
62.3
51.2
35.2
51.1 51.5 43.4
21.2
40.6
32.7
39.3 38.5 34.3 36.3
% Reach in Brazil % Reach Worldwide
32.8 29.8 31.6
26.7 29 24.8
31.1
30.8
27.1 29.9 22.6 12.0
26.6
17.9
Source: comScore Media MetrixÂŽ, February 2014, Home and Work, PC Only, Brazil 15+
Š comScore, Inc. Proprietary.
20
UVs cresceram na categoria Politics durante os protestos 42% de crescimento em Total de Minutos em Março vs Junho 2013 Total Unique Visitors (000) 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000
0
#FiFBrasil
Source: comScore Media Metrix®, February 2013 vs February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
21
UOL
Microsoft Sites
Globo
Total Unique Visitors (000) #FiFBrasil
Yahoo Sites
R7 Portal
Terra Telefonica
IG Portal
26,839 2,906
29,188 4,153
40,904 8,601
46,211 9,081
47,857 8,828
49,329 12,908
52,953 16,072
66,460 30,374
Google Sites
54,099 14,794
74,537 34,946
Top Propriedades no Brasil
Grupo NZN
Average Daily Visitors (000)
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
22
11,498
Domínios com grande crescimento durante 2013
Feb-2013 #FiFBrasil
4,411
3,223
2,782 4,538
139 5,108
2,660 5,456
6,706
4,795 7,293
7,482
5,202
5,416 8,028
663 8,273
11,016
6,114
7,384 12,415
14,124
15,171
5,620
8,219
Total Unique Visitors (000)
Feb-2014
Source: comScore Media Metrix®, February 2013 vs 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
23
Redes Sociais
Š comScore, Inc. Proprietary.
24
Brasil ocupa o segundo lugar no Mundo em relação ao Alcance de Blogs % Reach Japan
78.4
Brazil
77.3
Taiwan
77.2
Indonesia
72.0
Uruguay
69.5
Spain
66.6
Thailand
64.9
Poland
64.8
Portugal
63.1
Turkey
62.9
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
25
Maior engajamento com conteúdo de Redes Socias Quase 13 horas em Fevereiro de 2014 Average Minutes per Visitor on Social Networking Sites 900 800 700 600 500 400 300 200 100 0
775
346
Brazil #FiFBrasil
Worldwide
Source: comScore Media Metrix®, February 2013- February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
26
Brasileiros passam mais tempo no Facebook do que Mexicanos e Argentinos passam online juntos por mês Total Internet
Total Minutes (MM)
46,615
22,683
22,037
44,720
Brazil
Mexico
Argentina
MX + AR
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 15+
© comScore, Inc. Proprietary.
27
Ranking de Social Networks LinkedIn, com crescimento de 11% ocupa o segundo lugar
65,957 30.2
FACEBOOK.COM Total Unique Visitors (000)
Median Age
11,841
32.9
TWITTER.COM
11,375
27.3
TUMBLR.COM
24.8
7,903
ASK.FM
5,088
21.1
Orkut
4,857
30.4
BADOO.COM
3,159
34.7
Yahoo Profile
2,752
38.2
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
28
Divisão de tempo gasto em Redes Sociais no Brazil
Linkedin 0.2%
TWITTER.COM 0.7%
FACEBOOK.COM 97.8%
Other 2.2%
TUMBLR.COM* 0.6%
ASK.FM 0.5% Orkut 0.3%
#FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
29
Audiências em Redes Sociais estão crescendo rápido Total de interações no Facebook cresceu 26% Total Number of Fans Across Brazil’s Top Pages
+148%
Brasil Pages
650M
262M Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Total Monthly Interactions Across Top Facebook Pages in Brazil
Apr
+26%
Brasil Pages
82M 65M
Jan
Feb
Mar #FiFBrasil
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram
Dec
Jan
Feb
Mar
© comScore, Inc. Proprietary.
Apr
30
O uso do Instagram também cresce rapidamente As marcas viram um crescimento de quase 900% desde Jan/13 January 2013 to April 2014 By the Numbers Engaged Social Moments across Top Instagram Properties
21M
Total Pieces of Content Posted by Brazil’s Top Instagram Properties
18K
Actions per Media (average)
1,167
Total Monthly Actions on Instagram across Brazil’s Top Properties
+893%
Instagram in Brasil
4M
375K
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram
Dec
Jan
Feb
Mar
© comScore, Inc. Proprietary.
Apr
Varejo
Š comScore, Inc. Proprietary.
32
Crescimento do Varejo Online no Brasil Total Unique Visitors (000) Retail Category 62,000 + 10%
60,000 58,000 56,000
54,000 52,000 50,000 48,000
46,000
#FiFBrasil
Source: comScore Media Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
33
% Alcance e Engajamento na Categoria de Varejo Maior alcance, espaço para crescimento de público mais engajado % Reach
Average Minutes per Visitor 77.7
11.0
75.5 7.4
7.3
Latin America
Brazil
67.5
World-Wide
Latin America #FiFBrasil
Brazil
World-Wide
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
34
Perfil Demográfico da Categoria de Varejo Quase 60% da audiência é composta por pessoas com menos de 35 anos no Brasil % Composition Unique Visitors (000)
Worldwide
26.0
Latin America
26.3
32.4
Brazil
27.9
29.3
Persons: 15-24 #FiFBrasil
20.7
19.6
29.2
Persons: 25-34
Persons: 35-44
13.9
20.4
Persons: 45-54
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
13.2
12.3
7.8
13.0
8.1
Persons: 55+ © comScore, Inc. Proprietary.
35
O que os compradores online estão buscando? % Composition Unique Visitors Consumer Electronics Department Stores SportsOutdoor Apparel Books Computer Hardware FragrancesCosmetics Home Furnishings Computer Software Mall Health Care Movies Toys JewelryLuxury GoodsAccessories Tickets - Food Consumer Goods FlowersGiftsGreetings Music #FiFBrasil
80.6 55.5 43.7 41.8 26.5 23.9 19.1 17.4 16.5 14.5 9.4 9.3 9.3 8.9 7.2 5.5 4.8 3.7 1.9 Source: comScore Segment Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
36
MercadoLivre lidera a categoria no Brasil MercadoLibre
23,861
B2W Digital
19,602
Buscape Company
14,905
Nova Pontocom
13,959
Wal-Mart
11,046
Netshoes Group
11,017
Alibaba.com Corporation
9,389
Magazineluiza.com.br
7,602
Maquina De Vendas
7,588
Livrariasaraiva.com.br
6,873
UOL Shopping
6,337
Dafiti Sites
5,536
Centauro.com.br
5,456
Apple.com Worldwide Sites
5,300
Amazon Sites
#FiFBrasil
Total Unique Visitors (000)
4,595
Source: comScore Media MetrixÂŽ, February 2014, Home and Work, PC Only, 15+
Š comScore, Inc. Proprietary.
37
Buscape ainda lidera a categoria Comparison Shopping UOL Shopping continua em segundo lugar Total Unique Visitors (000) 14,905
6,337
2,854
Buscape Company #FiFBrasil
UOL Shopping
ZOOM.COM.BR
Source: comScore Media MetrixÂŽ, February 2014, Home and Work, PC Only, 6+
2,493
Google Shopping Š comScore, Inc. Proprietary.
38
Vídeos Online
© comScore, Inc. Proprietary.
39
Outubro 2013 foi o mês com mais Vídeos Assistidos Vemos alguns outros picos em Março e Junho de 2013
#FiFBrasil
Source: comScore Video Metrix®, February 2013 - February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
156
160
161
177
Videos Viewed per Viewer
40
Vídeos Online no Brasil YouTube ainda é o líder Unique Viewers (000) Google Sites
Videos per Viewer
62,384
23.2
39,348
Globo
19,561
Maker Studios Inc.
30.2
17,498
VEVO
11.6
16,918
Warner Music
19.5
14,728
UOL
7.3
11,749
Vimeo
7.9
10,753
Yahoo Sites
3.8
7,264
#FiFBrasil
85.1
3.2
Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
41
Crescimento Top Players de Conteúdo de Vídeo Turner Digital e Facebook > 200% Unique Viewers
262% 228%
121% 94% 52%
Turner Digital
#FiFBrasil
Vimeo
Warner Music (w/ history)
Globo
39%
VEVO
Source: comScore Video Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
25% Yahoo Sites
10% UOL
-2% Google Sites
© comScore, Inc. Proprietary.
42
A participação de outros players cresceu, enquanto YouTube teve menos participação no total de vídeos do que em 2013 % Share of Videos
VEVO
Globo
3.1 2.4
5.5 4.0 8.5 2.8 48.6
YOUTUBE.COM
52.4 Feb-2014
#FiFBrasil
Feb-2013
Source: comScore Video Metrix®, February 2013 – February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
43
Uso de Diversos Plataformas
Š comScore, Inc. Proprietary.
44
Páginas Vistas por plataforma de acesso (excluindo Apps) Android possui maior participação em comparação com US Platform Share of Page Hits PC
Mobile
Tablet
Other
0.1 2.5 9.3
0.5 6.7 14.5
Mobile OS Share of Page Hits iOS
1.7
Android
Windows
5.0
53.6 71.7
88.1
78.3
41.0 14.5 U.S.
Brazil #FiFBrasil
U.S.
Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+
Brazil © comScore, Inc. Proprietary.
45
Plataformas de acesso por Page Hits Participação de Mobile cresceu 132% no Brasil U.S. PC
Mobile
0.7 4.9 10.1
Tablet
Brazil Other
0.5 6.7 14.5
PC
0.1 2.0
Mobile
Tablet
Other
0.1 2.5
4.0 9.3
84.4
78.3
93.9
88.1
2013
2014 #FiFBrasil
2013
Source: comScore Device Essentials, February 2014, Home and Work, PC Only, 15+
2014 © comScore, Inc. Proprietary.
46
Publicidade Online
Š comScore, Inc. Proprietary.
47
Display Ads no Brasil por Veículo Facebook continua em primeiro lugar Facebook
583,898,235
UOL
120,055,440
Globo
118,612,432
Microsoft Sites
94,679,610
Terra - Telefonica
90,363,309
Google Sites
81,609,981
Yahoo Sites
36,668,832
R7 Portal IG Portal Grupo Abril
Display Ad Impressions from Jan-Dec 2013
29,554,583 23,336,187
7,839,708
#FiFBrasil
Source: comScore Ad Metrix®, Brazil 6+, 2013
© comScore, Inc. Proprietary.
48
Display Ads no Brasil por Anunciante Netshoes foi o maior anunciante online em 2013 22,486,027
Netshoes Dafiti
22,034,729
Netflix, Inc.
18,436,597
MRV
13,570,865
OLX Inc.
12,748,206
Microsoft Corp
12,175,121
Itau Unibanco
11,151,983
Globo
10,553,321
Unilever
10,276,263
Net Serviços
10,064,076
#FiFBrasil
Source: comScore Ad Metrix®, Brazil 6+, 2013
Display Ad Impressions from Jan-Dec 2013
© comScore, Inc. Proprietary.
49
Participação de Facebook em Display Ads Brazil
37.5
México
33
France
32.3
UK
32
Canadá
30.1
Spain
29.2
United States
27.8
Germany
26.8
#FiFBrasil
Source: comScore Ad Metrix®, February 2014, Home and Work, PC Only, Brazil 6+
© comScore, Inc. Proprietary.
50
A Febre da Copa
Š comScore, Inc. Proprietary.
51
Preparação da América Latina para a Copa do Mundo Maior penetração em relação ao resto do mundo 3.0
FIFA Confederations Cup 2013
% Reach Fifa.com
2.5 2.0
FIFA World Cup 2014
1.5 1.0 0.5 0.0
Latin America #FiFBrasil
Middle East - Africa
North America
Europe
Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 15+
Asia Pacific © comScore, Inc. Proprietary.
52
Uruguai e Brasil mostram maior visitação a Fifa.com % Reach Fifa.com Uruguay Brazil Colombia Canada United Kingdom Chile Spain Switzerland Peru Argentina Venezuela New Zealand Belgium Norway Mexico
1.6 1.0 0.6 0.6 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.3 0.2 0.2 0.2 #FiFBrasil
Source: comScore Media Metrix®, February 2014, Home and Work, PC Only, 15+
© comScore, Inc. Proprietary.
53
Impacto na categoria de Viagens Total Unique Visitors (000) 18,000 16,000 14,000 12,000
10,000 8,000 6,000 4,000 2,000 -
#FiFBrasil
Source: comScore Media Metrix®, February 2013 – March 2014, Home and Work, PC Only, 6+
© comScore, Inc. Proprietary.
54
Patrocinadores da Copa do Mundo no Brazil mostram tendência positiva em relação a atividade dos usuários Social Moments on Facebook
+27%
World Cup Sponsors
7M 5.5M
Jan
Feb
Mar
Apr
May
Total Actions Average Unique Engaged Audience Posts (Total)
#FiFBrasil
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Jan 2013
Apr 2014
5,511,942
7,019,147 (+27%)
124,456
143,991 (+16%)
1,425
1,570 (+10%)
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
Mar
© comScore, Inc. Proprietary.
Apr
55
Os Patrocinadores da Copa e seus Fans no Facebook 8,000,000
Average # of Facebook Fans
7,000,000
+ 52%
6,000,000
5,000,000 4,000,000
3,000,000 2,000,000
1,000,000 0
#FiFBrasil
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
Š comScore, Inc. Proprietary.
56
Entre os patrocinadores, Nike & McDonald’s tem os posts do Facebook com maior engajamento
#FiFBrasil
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
Š comScore, Inc. Proprietary.
57
O Engajamento Médio por Tweet em Relação aos Patrocinadores da Copa, cresce desde Novembro 2013 0.16%
Avg. Engagement/Tweet
+ 200%
0.14% 0.12% 0.10% 0.08%
0.06% 0.04% 0.02% 0.00%
#FiFBrasil
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
© comScore, Inc. Proprietary.
58
Os seguidores das marcas patrocinadoras compartilham o conteúdo das marcas, em média, quase 3 vezes mais do que em Fevereiro de 2013 6,000 + 290%
5,000 4,000 3,000
2,000 1,000 0
Source: Shareablee Social Loyalty Platform 2014. Platforms: Facebook, Twitter, Instagram.
#FiFBrasil
© comScore, Inc. Proprietary.
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Pincipais Insights
Brasileiros continuam liderando o engajamento online, com usuários que navegam 29.7 horas por mês, 7 horas a mais do que a média mundial. Brasil é a 5 maior audiência com 68.1 MM de Visitantes únicos em Fevereiro de 2014, com crescimento de 11% em comparação a Fevereiro de 2013. Em relação a total de minutos, ocupa o terceiro lugar com126,857 MM. 40% da audiência online na América Latina está no Brasil -169MM de Visitantes Facebook lidera a categoria de Redes Sociais, seguido por Linkedin. Brasileiros passam mais tempo no Facebook do que Mexicanos e Argentinos juntos online. Android é o sistema operacional dominante, com 71.7% de participação. A publicidade digital está crescendo, com mais de 1.6 trilhões de impressões em 2013 (display).
© comScore, Inc. Proprietary.
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