COSMETIC SERVICES CLINIC Amie Uittenbogaard
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Jaleesa Holman
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Kacy Rhoades
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MEDICAL SPA TREND By creating a spa-like atmosphere, clients are much more secure and comfortable with their cosmetic needs and wants. This trend has allowed for med spas to become very innovative and something that stands out within the healthcare industry. Since many cosmetology clinics also offer a full range of spa services, it is important that the design promotes the idea of relaxation and a sense of control. The spa trend, not only comforts the clients, it also gives them confidence. This reflects the idea of cosmetic treatments. By providing an environment that reflects this concept, the client will receive the ultimate experience. SPA DESIGN Spa design within cosmetology healthcare also attributes to healing. By providing a relaxing, and soothing environment, clients can experience a space that holistically caters to their needs. Hospitality within a medical setting allows for clients to feel comfortable and secure within their healthcare provider and treatment. It allows them to heal and be fully relaxed within the environment. This is why the spa trend has become so popular within cosmetology healthcare. From dermatological treatment to dental, and plastic surgery, spa design is proving to be very successful. CONCLUSION Through research, it is very clear that cosmetology healthcare is becoming its own culture. Cosmetic tourism and the development of medical spas, cosmetology healthcare is offering a true experience through relaxing and tranquil environments. Medical spas offer a full range of services. From massage therapy, to make up consultation, to outpatient surgery, cosmetology healthcare design holistically caters to the physical, psychological, and spiritual needs of the client.
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THEORIES OF CARE | TRENDS WORKPLACE TRENDS The improvement of the workplace of healthcare professionals has been greatly emphasized on creating a much more versatile environment. It is imperative that a healthcare work environment reflects the concept of adaptability and interaction. There are many levels of healthcare professionals from nurses to doctors to receptionists, communication is important. Creating an environment that supports productive communication and successful relationships amongst the staff is the key to developing a functioning and appropriate workplace for healthcare professionals. WORK MODES Image Source: Gensler
By promoting healthy relationships in a work environment, employees will improve their work ethic and enjoy being in their workplace. Graham Lowe touches on some methods that may help promote the idea of successful communication and relationships within the healthcare workplace. Lowe emphasizes crating a “high quality work environment” through the use of effective circulation patterns and efficient work zones for each member of the staff.
With the incorporation of well-‐ designed circulation, the implication of points of interaction will also occur. Spontaneous interaction is also important within circulation paths because it encourages the production of healthy relationship amongst employees and also the necessity for immediate communication between staff members.
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HEALING CENTER TRENDS Healing environments provide a sense of comfort, which decreases stress and anxiety amongst patients. This allows them to heal and be at peace within a hospital setting. It also provides a sense of relief an confidence within their healthcare professionals.
Healing trends are becoming very popular within oncology centers and many other healthcare fields. When creating a holistic healing environment, every single element of design must be considered. From wayfinding to lighting, in healthcare all of these elements must be considered to create an environment that supports positive patient outcomes and a relaxing environment.
Healing design caters to the mind, body and spirit. Many healing centers incorporate more natural elements to create a completely tranquil environment. A great trend in healing center design is an area for meditation. Also garden areas provide a positive distraction to allow for patients to focus energy into something that relaxes their mind. It is imperative that healing environments provide the appropriate level of acoustics to allow patients to have privacy and to also create an environment that is peaceful and relaxing to the staff and patients.
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CLIENT & USER ANALYSIS PROPOSED FOR OUR CLINIC
USERS | PATIENTS AND VISITORS Patients
People of all ages wanted to improve features, accident victims, Elderly persons wanting to remove wrinkles (i.e. look younger), Tattoo removal patients, Any person with an appearance-altering medical condition
Primary Gender
Family & Friends
20’s-40’s
People that are related to the patients, or have close relationships.
Community
A group of people who live in the same area. A group of people with a common background or with shared interests within society
Female (but target both)
Primary Age Group Specialties Offered Body Contouring
Liposuction and Liposculpture Lower Body Lift (Inner/Outer Thigh and Buttock) Tummy Tuck (Full or Mini)
Body Shaping
Breast Augmentation Breast Lift Breast Lift with Augmentation Breast Reconstruction Breast Reduction Gynecomastia (Male Breast Reduction) Nipple Inversion Correction/Reduction
Laser Treatments
Laser Hair Removal Limelight Facial Laser Resurfacing
FIRST FLOOR VS. CLINIC LEVEL USERS
Facial Enhancements
First Floor Users Community Visitors Faculty Patients Family Friends
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Clinic Level Users more private
Faculty Patients Family
Botox Eyelid Surgery (Blepharoplasty and Ptosis Correction) Facelift Forehead Lift (Brow Lift) Juvéderm Latisse Lip Enhancement Neck Lift Nose Surgery Otoplasty (Ear-pinning)
SPECIALIZED DEMOGRAPHIC STATISTICS Primary Procedures Women: 1. Botulinium Toxin Type A 2. Soft Tissue Fillers 3. Chemical Peel 4. Laser Hair Removal 5. Microdermabrasion
Procedures in 2012 14.6 million cosmetic procedures 1.6 million surgical 13 million minimally-invasive 5.6 million reconstructive
Primary Procedures Men: 1. Botulinium Toxin Type A 2. Laser Hair Removal 3. Microdermabrasion 4. Chemical Peel 5. Soft Tissue Fillers
Females:
40 - 54 Year Olds:
Males:
91% of all cosmetic procedures 12.8 million total cosmetic procedures
Make up the majority of cosmetic procedures 48% of the total. 6.8 million total cosmetic procedures
9% of all cosmetic procedures 1.3 million total cosmetic procedures
13-19 Year Olds:
Ethnic
Make up the least number of cosmetic procedures 2% of the total. ďżź 236,000 total cosmetic procedures
Caucasians (10.2 million) Hispanics (1.6 million) African Americans (1.2 million) Asian Americans (980,000)
$11 billion spent on cosmetic procedures in the U.S. Region with the most cosmetic procedures in the U.S. Mountain/Pacific 4.2 million
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CLIENT & USER ANALYSIS
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USER PROFILES
Nashville Citizen
Gulch Citizen
Medical Staff
Entry Level Staff
Cinic Patient
Family Member
-Single business man who just moved to downtown Nashville -Frequently attends the facility with friends to use the gym amenities -Open to trying new things and discovering new groups of people -Enjoys having a good time with friends on the weekends -Addicted to technology such as his smart phone and laptop to access information
-Twenty-four year old single graduate student living in the Gulch District -Has a weaker sense of community and finds it hard to branch out -Likes to interact with nature and go on bike rides -Finds the clinic facility refreshing in the colder seasons by having continued access to nature -Focused on looking for a new job
-Nurse practitioner working in the cosmetic services department of the clinic -Forty-five year old woman; married -Has a very positive outlook on life & likes to please everyone -Likes to use the spa services during her breaks to relax for a short while -Very interested in cooking preparing new foods
-Nutritionist working for the facility as a personal life coach and teaches weekly classes -Thirty year old male engaged to be married -Strong sense of commitment to the community -Desire to preserve and help the environment -Volunteers with local charities in his spare time with members of his church group
-Current long-term Cosmetic Services patient in for facial wrinkle treatment -Widowed elderly woman -Very focused on maintaining a ‘perfect’ physical appearance -Wealthy -Enjoys taking vacations with friends and visiting with family -Gardens in her spare time
-Husband of current patient who resides outside the Gulch area with wife and kids -Concerned with getting the best accommodations for his wife -Can get anxiety in uncomfortable situations -Enjoys music and relaxing with his family and friends in his spare time -First time visitor to facility
CONCLUSION | ACTIVITY ANALYSIS
CONCLUSION | USER GROUPS
This infographic answers the question of how this facility will connect to a bigger network in the Gulch community. The framework is based on the idea that the activities are all interconnected in order to create a stable and well functioned holistic design. The categories fuel one another to create a better sense of wholeness and belonging.
This chart helps us to understand the different focus groups that will interact within the facility. The descriptions of each user group describes the different attitudes, behaviors, goals, details, & individual skill sets. By identifying the several different user types, the needs and wants of each group can be fully addressed so that the goals will all be met.
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SITE ANALYSIS THE GULCH MAP The graphic map of the Gulch District is color coded to highlight key areas and categorys of the distric. This provides a better understanding of what activities take place where and how much use different sections of the district receives.
Vacant Parking Retail Dining Building Site Office Residential Habiitation Center Bus Stop Bike Lane
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HIGH ACTIVITY AREA Building Types: Bar Louie City Hall Icon Apartments Kocktails and Kouture
Pine Street Flats Rusan’s Sushi & Seafood Sambuca The Wine Loft
Urban Outfitters VanPond Architect Velocity in the Gulch Watermark
LOW ACTIVITY AREA Building Types: Park Center Rehabilitation Center Middle Class Housing
MEDIUM ACTIVITY AREA Building Types: Beamans Auto Body Shop Edison Vaccum Co. MBC Associates The Buntin Group Marketing Co.
Music City Motorsports Music City P&A Rochelle Center
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SITE ANALYSIS SITE ORIENTATION 1000 Hawkins Street Nashville, TN 37203
EXISTING SITE CONDITIONS
The existing site sits on level ground. There are small but steep hills off the side walk. The path for pedestrian walking is wide and ample for heavy traffic use, although there did not seem to be any. The site has a plethora of parking spaces and a parking structure could be built if it was needed. Beaman’s Body Shop was in good maintenance condition and looked well kept on the outside with no litter or overgrown vegetation. A surrounding wire fence is used to guard the cars in the body shop. There is also only one entrance into the site because of this fence, which will be removed after construction. Since the site is on the corner of 12th and Hawkins, two or three entrances should be added for easier access. The grass was neatly trimmed and large evergreen trees provide privacy, shade, and wind blockage. The exterior aspects of the site are in good condition and will not need much improvement. There are only two other buildings that are in close proximity to the site. The first is a marketing firm called The Buntin Group, directly across Hawkins Street from the site. They market for many companies including Chinet, John Deere, Cracker Barrel, and Burger King. It is a contemporary style concrete building that sits on a steep incline above the street. The other building planks the site from across 12th street and it is a psychiatric rehabilitation and homeless outreach center called Park Center. This building is more traditional style with red brick and black shingle roofing. These businesses could support our new healthcare facility. The Buntin Group could have an input in branding and marketing the new healthcare facility. Park Center could possibly bring in new patients with medical problems that cannot be addressed with therapy care. With easy access right off highway 65 for travelling patients, the proposed site is an excellent choice for a brand new, state of the art, patient care driven, healthcare design.
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EXISTING SITE PHOTOGRAPHY
TRANSPORTATION MODES TO WORK
DEMOGRAPHICS Nashville
Drive Car Alone
Carpool
CLIMATE
The Gulch
Gender
Males: 302,570 (48.5%) Males: 16,446 (49.5%) Males: 6,168 52.3%) Females: 16,788 (50.5%) Females: 5,266 (46.1%) Females: 321.926 (51.5%)
Age
Median Age: 33.7
Median Age: 31.60
Median Age: 34.80
Income
Median Household Income: $42,639
Median Household Income: $26,216
Median Household Income: $26,216
Education
Bachelor’s Degree or higher: 34.1%
Bachelor’s Degree or higher: 36.1%
Bachelor’s Degree or higher: 25.8%
Household Size
Median: 1.21 People
Median: 1.78 People
Median: 2.3 People
Other Work at Home Bus Walk
Vanderbilt
THE GULCH AIR QUALITY Air Quality Index (AQI) level in 2010 was 32.2. This is about average. Carbon Monoxide (CO) [ppm] level in 2007 was 0.692. This is significantly worse than average. There were 55 monitors within city limits.
Males Females
Family Households Non-family Households
White Collar Blue Collar
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DESIGN CONSIDERATIONS DESIGN BENEFITS | LIGHTING
LIGHTING TYPES
Lighting plays a great role in the beneifts and the effects of healing design. It is important to provide the appropriate amount of lighting for both patient and staff needs. In a healing environment it is very necessary to incorporate as much natural light a possible. Providing natural light will psychologically provide patients with a sense of comfort and minimize stress amongst patients and their families. There are great benefits to primarily natural lighting within the space. It not only decreases stress within the patients, it also decreases fear and also has great benefits towards staff productivity and work quality.
Natural Light
NATURAL LIGHT Natrual light is essential to successfully creating the ultimate healing environment. Incorporating elements of nature reduces stress, fear and anxiety which allows patients to feel comfortable and also increases the quality of work within the staff. ACCESS TO NATURE By offering patients to have the opportunity to have access to nature through key lighting elements, allows them to feel control within the environment. Offering control of lighting with give patients a sense of relaxation and ability to make a decision within a healthcare setting.
Incandescent Light
Fluorescent Lighting FUNCTIONS
Reduce Stress
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Increase Productivity
Wayfinding
Staff Efficiency
Provide Comfort
Reduce Anxiety
Enhance Experience
DESIGN BENEFITS | COLOR
USE OF COLOR
Healing environments should incorporate as many natural elements as possible to ensure that patients receive a holistically healing environment that caters to their physical, spiritual, and psychological needs. Color is important because it contributes to the healing process of the patient and also the work quality and productivity of the staff. It enhances the space and also can assist in wayfinding methods. Color can also enhance the experience of the patient and contribute to the concept of healing and wellness within the space. PROJECT COLOR SCHEME
The blues will provide a calming effect in the patients, and will also aid in productivity with the staff. The yellow and orange accents will stimulate activity, promote socialization, and encourage communication. The neutral tones will be sued to give off a sense of freshness, cleanliness, and purity in the space. HEALING EFFECTS Implementing an accented neutral color scheme will provide a sense of comfort and reduce stress and anxiety amongst patients, families, staff members, and the community.
Wayfinding
Enhance Comfort
Incorporate Nature
Enhance Comfort
Enhance Experience
Psychological Healing
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Aesthetically Pleasing
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DESIGN CONSIDERATIONS DESIGN BENEFITS | MATERIALS
MATERIAL TYPES IN HEALTHCARE DESIGN
The use of specific materials is very important in a healing environment and also within healthcare design. Smooth surfaces promote the idea of a sterile environment. Also the use of natural materials contributes to the incorporation of natural elements to create a holistically healing environment. It is important that the material selection supports a healing design and also supports the needs and requirements of a healthcare facility. Material selection must reflect safety and cleaniness within a healthcare environment for the benefit of staff and patients and also the holistic goal of creating a healing environment. VCT Tile
HEALTHCARE MATERIALS - VCT Tile flooring (high slip resistance rating) - Tiled carpet (waiting areas) - Antimicrobial Countertops - CFR Tile (non-toxic surfaces for food preparation)
Antimicrobial Surfaces
Carpet
FUNCTIONS
Enhance Comfort
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Slip Resistant
Antimicrobial
Sterile Environment
Aesthetically Pleasing
Support Healing
Wayfinding
DESIGN CONSIDERATIONS DESIGN BENEFITS | FURNITURE CLUSTERS
FURNITURE CLUSTER EXAMPLES
Furniture selection is very important in healthcare. Healthcare facilities are places where people need to feel comfortable and in control of their environment. It is imperative that furniture selection supports the needs of the patients and also supports the need for efficient circulation paths. From the waiting room, to offices, to patient exam rooms, furniture clusters must comply with tasks designated for each space. Furniture clusters can be used repetitively throughout the space to provide consistency and to assist with wayfinding needs.
VERSATILITY It is important that furniture clusters within healthcare provide a versatile functions to support the constant change and also the sense of control within the users. Modular furniture clusters not only can be used within waiting areas, but also within offices and patient exam rooms.
FUNCTIONS
Dining 37
Waiting
Interacting
Group Activity
Group Seating
Consultation
Staff Meeting 63