Making 2015 the
Year of Cruise
www.cruiseexperts.org
WELCOME TO
CRUISE LINES INTERNATIONAL ASSOCIATION!
At CLIA UK & Ireland we are dedicated to supporting our members – cruise lines, travel agents and Executive Partners – so that working together we can get more people to cruise. And with thanks to a growing level of membership over the past few years we have been able to invest heavily in new and refreshed online training, unique online resources and content, and the best cruise events in Europe. As an industry we have witnessed incredible growth in the numbers of British and Irish guests taking an ocean and river cruise as we have all worked together to overcome misconceptions and to celebrate the great advantages of taking a cruise holiday – wonderful destinations, incredible service and extraordinary experiences. So CLIA is here for those serious about starting to sell cruise for the first time, those with a long history of cruise selling, and those who only sell cruise holidays. Rest assured we have learning courses and unique resources just for you at cruiseexperts.org And to maximise the opportunity that cruising offers keep an eye out for the big cruise events that will come along in 2015 with our flagship event the Selling Cruise Conference taking place in May. Thank you for joining CLIA and for joining the Cruise Community, and thank you to all of the members who enable us to support you better.
Andy Harmer Director
www.cruiseexperts.org
THE CLIA UK & IRELAND TEAM We are a small but hardworking team that is dedicated to ensuring that we help you make 2015 the Year of the Cruise. Andy Harmer Director aharmer@cruising.org
Penny Guy PR Director pguy@cruising.org
Adele Fitzpatrick-Foster Events & Training Manager afoster@cruising.org
Augustus Lonsdale Business Development Co-Ordinator alonsdale@cruising.org Kathy Bortolin Office Manager kbortolin@cruising.org
Kathryn Atkins Membership Services Co-Ordinator katkins@cruising.org Alex Holubowicz Creative and Digital Co-Ordinator aholubowicz@cruising.org
We also acknowledge the CLIA teams around the world who contribute to the successful running of the Association here in the UK & Ireland.
NOT YET REGISTERED AT CRUISEEXPERTS? Registering online at cruiseexperts.org to access the Learning Academy and all of our unique online resources could not be easier. Remember: access to the site is by individual so each person will need to set up their own personal profile using a unique email address. This allows each person to create their own account details and track their own progress and expertise.
1
Ensure you have your Travel Agency’s unique CLIA Membership Reference to hand. If not, just give us a call.
2
Head to cruiseexperts.org, select ‘Travel Agent Centre’, and then the tab ‘Personal Profile’
3
Enter the Membership Reference and then each individual sets up their own profile using their own unique details Once you are registered you are free to discover a whole world of cruise…
NEW
Sales Toolbox
Our Sales Toolbox is designed to give you access to some vital information, all completely searchable, and all unique to CLIA: • Our Brochure Rack contains over 100 of the most up to date brochures in High Definition from member cruise lines – featuring an impressive speed of download. And our virtual Brochure Bank allows you to download, print or even share pages or sections of the brochures you find. • Our Meet the Fleet is revolutionary! Currently being loaded with all ocean cruise ships and river ships, this is the ONLY fully searchable platform for getting the information you need quickly and efficiently. You can search by size of ship, by restaurant, by celebrity tie-in, by ship name, by cruise line – in fact by pretty much anything – and each ship description is full of essential information to give you the facts you need!
Sales Guides
NEW Our reviews of ocean cruise, river cruise and cruise destinations are written exclusively for CLIA and updated monthly to give you more talking points and ideas to help you sell more cruise – and if you happen to have missed one, or want to go back to one, then our archive of all previous articles is just for you. Past subjects have included Top 10 Expedition Cruise Destinations, Selling World Cruises & Cruising French Rivers...
Sales Fact Sheets
NEW The CLIA Resources Centre is located within the Learning Academy and has always been packed full of the latest industry reports, statistics and background information. Newly being added are our series of factsheets that are created to be a single point of point of information that you can print off and keep or refer to online for when you have a specific questions such as… • What ships sail from the UK or Ireland next year – and from which port? • Which west-end style shows are on which ships? • What new ships are being built? • Which river cruise operators sail on which river? • And many more…
www.cruiseexperts.org
Meet the Fleet
powered by Brochure Rack
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UK & Ireland Inform September 2014 | CLIA
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www.cruiseexperts.o
October 2014 | CLIA UK & Irela
nd Informer
www.cruiseex pert
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Thank you fo yourself(ireb) eing ! Welcome to September Young Travel Agent
of the Year
Nominations Now Open
Our Quantum Gallery Seas in Germany Visit to Quantum of
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Upcoming CLIA events
Sales Kick Start Your Cruise n, Amsterdam & River Cruise Conventio
Updates CLIA Cruise Week r - 5 October Coming 27 Septembe
to Ports The Importance of Cruise and Port Communities
er issue of Informer
Welcome to our Septemb ahead of Cruise Week.
– and our special issue
for cruise lines and a unique opportunity CLIA Cruise Week presents CLIA and alongside a whole host of ports, through have travel agents, working cruise to those who and suppliers, to promote destinations, airlines holiday opportunity. yet to try this unique e ‘cruise destinations’ Week this year to showcas the be can using that be ns will We attractio wonderful places and – both in terms of the fact that so many different or river cruise, plus the visited on an ocean cruise holiday (whilst ces can be enjoyed one destination experien unpacking only once). Week – with us during Cruise work will you that We sincerely hope holidays and cruise by promoting cruise by holding a cruise event, checking cruiseexperts.org at media or in-store, by cruise destinations via social . or by simply talking on-themed content.. for our special destinati ity. every opportun this and marketing activity big push in cruise PR Take advantage of the for you! sales cruise into it month and turn Cruise Week. and have a productive Happy September –
River Cruise
Get your ticket
Convention 2014
s now!
Kick Start Your
Cruise Sale Where will you s meet us this Autumn?
Meet our Exec
utive Partner TravelCube launches new promotion as cruise travel grows Cruise Wee
Photo Wall
k “Selfie”
of Fame
Welcome to October! What an amaz ing Cruise Week (pictures later this year – with in Informer) competitions, exclusive for , plenty of prom CLIA member otions and lots selfies delighted so travel agents many of our from our cruis of offers partners got time to still e lines. We involved – and prove to the are world that we there is plent #lovecruise y of Of course there is plent y of the the cruise indus try! We have year left to get involved our River Cruis with CLIA and some great events comin e g up (including are in the proce Convention an our regio nal ss of further Kick Start eveni website includ adding to the ing our world invaluable resou ngs) and we wide exclusive this month – have you been Brochure Rack rces on our onto the site that launched recently? Have a great month!
www.cruiseexperts.org Online this
Month
Brochure Rack, Voyages of Discov & Sales Guide ery Webinar s
Pete’s Tra
NEW
Events, Promotions and Ship Visits
We have teamed up with our 50 cruise line members to bring you the ultimate Cruise Industry listing of all of the key events, ship visits and promotions & offers – so that you can access them all in one place – a simple one-stop-shop for all that the industry brings you. Updated constantly directly by our cruise line members – the events listing also includes the links to book on any CLIA event too.
CLIA Discovers Series
NEW Recognising that the cruise destination is
consistently seen as a key driver for consumer interest in booking a cruise holiday, this new interactive series aims to lift the lid on ports and destinations using a new training format and led by CLIA’s destination expert Peter Kollar. The first series looks at South America, they key ports, the excursions and points of interest, and the customer experience. You will find the CLIA Discovers Series within the Learning Academy.
Webinar Library
NEW Most weeks you can tune in live via CLIA’s website
for webinar updates from our cruise line partners so that you can keep up to date with everything that is happening in the industry. Missed one or want to watch one again? Then head to our Webinar Library where recordings from all previous live webinars can be downloaded and watched.
NEW
Keeping you Informed
We have been publishing our e-newsletter – Informer – for some time now, packed full of everything that CLIA and the industry is up to during the course of the year. And you will find archived copies of past Informer Newsletters online for your viewing pleasure! This year we have added two other publications: • What the Trade Press Say – a weekly summary of all of the cruise news in one easy to find place on our site. We do the hard work for you! • River Cruise Bulletin – a quarterly summary of all of the latest river cruise news, ships and itineraries
NEW
Consumer Search and Accreditation
We are very proud to operate the only official industry accreditation programme in the UK & Ireland. By taking time to complete our course “Oceans of Opportunity” you can attain industry recognition for you – and help promote your business too. We of course want to encourage all customers to look for a CLIA member travel agent, but to really reinforce the importance of keeping up to date with the industry all agencies with accredited individuals will take a priority in our search engine located on our website cruiseexperts.org Once accredited, if you want to continue learning and gain even more recognition the two levels above that are Ambassador and Master.
The Best in Cruise Training We have been training travel agents on cruise selling since 1987. We are the experts in all things cruise constantly monitoring trends, new builds, new itineraries and ports, new innovations and working closely with true industry experts on safety concerns, environmental issues, working at sea legislation and health issues. And to reflect the fact that the industry changes so quickly, we refresh our online learning every six months. Simply – we know cruise inside out, and our training programme reflects that expertise and knowledge to bring you the most current, informative and interactive cruise industry training available anywhere in the world. And do not just take our word for it. Our training programme is accredited by City & Guilds, reflecting the high standards that we adhere to. So whether you are working towards accreditation – or simply want to top up your knowledge and personal skills – our Learning Academy is ready for you to complete one of the following courses: • Oceans of Opportunity – covering the cruise and destination experience, sales techniques and assistance, and the different cruise sectors • Cruise Destination training • CLIA Discovers – in-depth destination and port learning • Member Training – get an overview of the products offered by a selection of our cruise line and Executive Partners • Specialist Training – courses that explore cruise and the selling of cruise holidays in more depth
www.cruiseexperts.org
CLIA Online Bringing you the ultimate Unique Cruise Resources We believe that you should have the best training and the finest cruise resources at your finger-tips, so here is a quick summary of all that is available online exclusively for CLIA UK & Ireland members:
• Latest cruise news • Members Hub with guest column, social links and Top 10’s • UK Cruise TV with exclusive destination video, interviews and content • Greatest Journeys – agent cruise blogs • FAQ’s with the latest in industry advice, guidance and legislation • Events, Ship visits and Promotions listings • Meet the Fleet • Brochure Rack • Cruise Search engine provided exclusively by Traveltek • Resource Centre • And much more
2014 Events – Thank you for joining us!
Every year we bring CLIA members exclusive events that are created to provide the best in networking, speakers, trade fairs, ship tours and information. Designed with you in mind to give you the information you need to stand head and shoulders above your competitors. You can keep up to date with CLIA events in 2015 via our website cruiseexperts.org where new seminars and events are being announced constantly. Here is a quick look back on 2014:
Selling Cruise Conference 2014 Southampton #makeithappen
Our big event of the year and a real showcase of everything the sector has to offer. With a first morning of our new format Trade Fair and a Mediterranean style lunch, the afternoon was Conference Time featuring guest speakers from across the industry. That evening we were entertained in our Hollywood themed evening at Carnival House and then after our fabulous Gala Dinner by Mad Hen. Day two and three featured visits on the following ships: Queen Mary 2, Queen Victoria, Caribbean Princess, Celebrity Eclipse, Adventure of the Seas, and MSC Opera. In 2015 – the ninth year of Selling Cruise Conference, the event will feature Royal Princess, Anthem of the Seas and Britannia. The event takes place on May 21-23 in Southampton.
www.cruiseexperts.org
River Cruise Convention 2014 Amsterdam In November 2014 we were in Amsterdam for our two day event at this unique event that brings together the whole river cruise community. With eight river cruise ships and barges to view the event also included one-to-one meetings, River Cruise Trade Fair Zone and Business Sessions featuring talks on river cruise destinations, marketing river cruise holidays and a view of the sector from outside the industry. Delegates also stayed overnight on a river cruise ship – with an exclusive on-board dinner.
River Cruise Expo 2014 London
Welcoming almost 100 delegates for a fascinating insight into river cruise bringing together the whole sector exclusively on the Thames.
Expedition Expo
Portsmouth International Port A full day immersed in expedition style cruising featuring a ship visit on-board Minerva, plus guest speakers and our Trade Fair Zone.
Premium & Luxury Cruise Expo
Dover Cruise Port
This special two day event featured ship visits with Holland America Line, SeaDream Yacht Club and Crystal Cruises, a special Gala Dinner, our Speed Training Zone, and business sessions featuring guest speakers on making the most of the Premium & Luxury sector.
Kick Start Your Cruise Sales Belfast, Glasgow, Manchester and Norwich
Our special evening roadshow events featured up to 10 specially selected cruise line partners and CLIA as we took cruising ‘on the road’.
Selling Cruise Conference 21 - 22 - 23 May 2015
THURSDAY 21 MAY Princess Cruises
Royal Caribbean International
FRIDAY 22 MAY
SATURDAY 23 MAY
ROYAL PRINCESS
ANTHEM OF THE SEAS
BRITANNIA
P&O Cruises
Conference and business sessions over the three day event Network with our Cruise Line and Associated Business Sponsors Tour and lunch on each of the ships Dinner & entertainment on Thursday and Friday evenings
Register Online at
www.cruiseexperts.org