Ambition January/February 2022

Page 18

Columnist Kate Marshall Coach Speaker Author Facilitator

Driving With The Brakes On

T

he New Year is when most of us reset, renew and revive our personal and professional goals for the year ahead. Economists suggest the 2022 outlook is one of cautious optimism, strong inflation, and rising wages; it might feel no matter how clear and focused you remain, that you are driving with the brakes on. Here, for some businesses, the continued uncertainty of the NI Protocol and COVID on our ability to fully execute our plans and achieve the desired results remains paramount. There’s cause to be cautious. COVID and its yet-to-be-discovered mutations continue to plague confidence. The emergence and outbreak of Omicron is a timely reminder that the pandemic is not yet over and the residual Brexit issues also remain challenging. Rising interest rates and weaker real incomes also test the resilience of household consumption and business investment. However, the good news is that COVID-related restrictions are proving to have a diminishing economic impact. So COVID combined with the Protocol issues are going to be with us well into 2022 and are still the biggest headwind for business. As leaders, we can go back to what we know has worked in times of great uncertainty. Winston Churchill (1874-1965) led England and the Allies to victory over Nazi Germany in World War II. His life spanned from the Victorian Age to the Space Age. He authored 37 books, producing more words than Shakespeare and Dickens combined. When Western civilization was threatened by the ominous expansion of totalitarianism, Churchill defended liberty against tyranny, exuded a confidence in victory and provided something freedom-loving people across Europe and the United States desperately needed: HOPE. While he was revered by some and hated by others, regardless of your stance or politics, he was a great leader for that time. There are lessons we can take from his approach to leading through continued hardship and uncertainty. Leaders must be above all things a purveyor of hope. Your people take their lead from you. No matter how brilliant, challenging, or dire your circumstances, what they look for and analyse is your reaction. We cannot not communicate. We know that as humans we are likely to focus on the danger/negative/fear in our circumstances with the ratio of 5:1. So communicate the reasons for hope frequently and repeatedly. Get in front of as many of your people as often as you can, either in person or on a recorded message; let them know you’ve got this, no matter how uncertain the circumstances around us. People read our body language as well as our language; both are equally as important when delivering a message. Choose your words and language carefully. Be real with them, tell them the facts and somehow find a way to share the optimism and hope, making a commitment to do that consistently. Churchill was also an avid reader and had an insatiable learning mind set. He sought wisdom in many of the ancient scholars. He

started with the rise and fall of the Roman empire and worked his way over a two-year period to read and study the wisdom of Plato, Aristotle, and Darwin to name a few. Today we have easy access to wisdom from many ancient and recent leaders from many genres. It’s amazing how an unexpected story can inspire you to think or act differently, to learn and apply to your circumstances. Recently a book named Breathe was recommended to me, so I bought it, and half-way through the book it discovered I had ordered the wrong book! I had thought it a strange recommendation but became curious about the content. I bought “Breathe “by Rickson Gracie, a Brazilian Jiu Jitsu Legend. The book was not what I was recommended to read, but the life lessons on discipline, resilience, courage, the ability to control your response were more than worth the read. Leaders are readers – recharge your curiosity and fill your mind with new options by reading, or listening, or watching wisdom from diverse sources of how others have thrived and inspired during tough times. Churchill was, of all things, a courageous leader and something he said struck me as relevant for our circumstance today: “The amount of courage it takes to do something can be measured by the amount of fear one must put aside in order to act. Courage is knowing what not to fear.” Fear is what we feel when we sense a threat. Whether that threat is mental, physical, major, minor, real, or perceived, when this emotion arises, our response is what matters. Fear helps us recognise and avoid potentially detrimental threats, pain, or harm. It also ignites our fight or flight response, prompting us to take appropriate action if needed for survival. As we set goals for 2022, step into the year with courage and harness the fear to navigate “driving with the brakes on”.

“Leaders are readers – recharge your curiosity and fill your mind with new options by reading, or listening, or watching wisdom from diverse sources of how others have thrived and inspired during tough times.” 16


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Articles inside

Jim Fitzpatrick

3min
pages 98-100

Dine & Wine - Chris Rees

4min
page 94

NI Takes Lead in Full Fibre

3min
page 95

Henderson Retail

4min
pages 92-93

Aoife McDowell

4min
pages 90-91

Greener Carpets from Ulster Carpets

6min
pages 78-79

Business Class Motoring James Stinson

14min
pages 84-89

Ulster Rugby’s Junior Cup Scores Sponsorship

3min
page 77

CBRE NI Primed for Future Growth

3min
pages 80-83

EE Upgrade 4G

2min
page 76

Neil McLeese

3min
pages 74-75

Dr Scott King CENG

7min
pages 72-73

Strategically Creative

2min
page 71

Michael Jennings

4min
page 70

Minding the Skills Gap

5min
pages 68-69

Shoots of Recovery

7min
pages 64-67

Jane Shaw

8min
pages 62-63

Succession Planning for the Future

4min
pages 56-59

John Campbell

4min
pages 60-61

An Eventful Task Ahead

5min
pages 52-55

New Opportunities

5min
pages 48-51

The Sustainable Force

6min
pages 44-47

Quarterly Economic Survey

8min
pages 38-41

NI Chamber In Conversation

6min
pages 30-31

Neil Logan – Wilson Nesbitt

4min
page 42

Top Firms Celebrate Success in NI Chamber

2min
page 37

Brexit: One Year On

5min
pages 32-33

CEO Update

3min
page 29

Paul Mellon

4min
page 28

My Ambition is to

3min
pages 20-21

Finyx Establishes NI Base

3min
pages 8-9

Stairway to Seven

2min
pages 14-15

Cause for Optimism

7min
pages 22-25

Kate Marshall

4min
pages 18-19

Manufacturing – NI’s Success Story

9min
pages 10-13

Bill Roy

4min
pages 16-17

Peter Russell

2min
pages 26-27
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