Identity Guide 2

Page 1


1 typefaces 2 logo / name 3 graphic elements 4 colour specifications 5 magazine template 6 creative categories



Identity Poster – Major Project Philipp Condrau Platform Corporate Typeface

Adobe Caslon Pro Regular – 60pt/72pt

Adobe Caslon Pro Italic – 60pt/72pt

Adobe Caslon Pro Semibold – 60pt/72pt

Adobe Caslon Pro Semibold Italic – 60pt/72pt

Adobe Caslon Pro Bold – 60pt/72pt

Adobe Caslon Pro Bold Italic – 60pt/72pt

"Hi, I am 21 years old and the main body text for the magazine."


Identity Poster – Major Project Philipp Condrau Platform Corporate Typeface

DIN Light – 60pt/72pt

DIN Regular – 60pt/72pt

DIN Medium – 60pt/72pt

DIN Bold – 60pt/72pt

DIN Black – 60pt/72pt

“GENIUS IS 1 PERCENT INSPIRATION AND 99 PERCENT PERSPIRATION.” – Thomas Edison

DIN Light – 10pt/12pt

DIN Regular – 10pt/12pt

DIN Medium – 10pt/12pt

DIN Bold – 10pt/12pt

DIN Black – 10pt/12pt

DIN, an acronym for the German Deutsches Institut für Normung (German Institute for Standardization), and the name of an increasingly large realist sans-serif typeface family. In 1936 the German Standard Committee selected DIN 1451 as the standard typeface for use in the areas of engineering, technology, traffic, administration and business. Among the other recommendations adopted by this committee was an early precursor to the typographic grid. The earliest version of a DIN typeface was released by the D Stempel AG foundry in 1923. Stempel’s design was based on a 1905 typeface for the Königlich Preußische Eisenbahn-Verwaltung (Royal Prussian Railway Administration) and was applied mostly to schematics and blueprints. This version later became the basis for DIN-Engschrift (Condensed). In 1929, the Berthold foundry released a version, and it, too, was used mostly for technical drawings. Both of the early DIN typefaces were made available as lettering templates cut from an acetate material for drafting use. Both of the earliest DIN typefaces were used primarily in oblique form. Popularity grew rapidly, once the DIN typeface was adopted. The most widely-used of the DIN-1451 group was DIN-Mittelschrift (Medium). It was released as a metal type, as acetate stencils for smaller applications, as larger metal stencils for application to vehicles and in train yards, and as cast metal lettering for street and building signage. Polish and Cyrillic variants of the face were developed in the 1940s. Though Bauhaus used a DIN-inspired logo in catalogs and in a periodical during the 1930s, DIN did not become popular in print until the 1960s. The transferable-letteringsheet company, Letraset made several variants available in the 1970s. By the late 1980’s, use of DIN typefaces were appearing in European and North American graphics work. In 1995, Dutch typeface designer Albert-Jan Pool drew a multi-weight version, eventually licensing it to FontShop International as FF DIN. The FF DIN family, unlike DIN 1451, uses simplified-standard weight names.

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Identity Poster – Major Project Philipp Condrau Grid Variations (graphic Element)

A magazine's spine: The pages come together at the spine. The spine holds different articles, thoughts and pieces of work together. spine |spīn| noun 1 a series of vertebrae extending from the skull to the small of the back, enclosing the spinal cord and providing support for the thorax and abdomen; the backbone. • figurative a thing's central feature or main source of strength : players who will form the spine of our team. • figurative resolution or strength of character. • the part of a book's jacket or cover that encloses the inner edges of the pages, facing outward when the book is on a shelf and typically bearing the title and the author's name. 2 Zoology & Botany any hard pointed defensive projection or structure, such as a prickle of a hedgehog, a spikelike projection on a sea urchin, a sharp ray in a fish's fin, or a spike on the stem of a plant. spined adjective [in combination ] : broken-spined paperbacks. ORIGIN late Middle English : shortening of Old French espine, or from Latin spina ‘thorn, prickle, backbone.’



Identity Poster – Major Project Philipp Condrau Graphic Elements

Visible Grid, used as graphic element to represent an important aspect of editorial design, aswell as networking and exchange.


Identity Poster – Major Project Philipp Condrau Graphic Elements

TITLE STUDENT

Lorro doluptatur, solendi tatecte idebitat fuga. Namentium ipis eosa ium ulparchil et ellabo. Nem num quaectur as aligeniendit ex eum idus in

STUDENT

eum dolorem qui sumet latem fuga. Ped maio mo berchil magnis aut odissuntis asi.


Identity Poster – Major Project Philipp Condrau Graphic Elements

TITLE

BUTTON CONTENT BUTTON CONTENT

BUTTON CONTENT BUTTON CONTENT BUTTON CONTENT

99%


Identity Poster – Major Project Philipp Condrau Graphic Elements

ICONS

Arrow black

Arrow white

Print

Pen tool

Shapes

Colour Palette

Rotate

Effects

Image

Stroke

Type Tool

Behance

Behance Prosite

Twitter

Grid

Edit

No tick

Tick

Follow

Close

Add Friend

View

Invisible

Edit 2

Statistics

Follow 2

Magazine

Buy

Buy

Information


Identity Poster – Major Project Philipp Condrau Graphic Elements

Comment

Appreciate

Profile

Sent Message

Inbox

Message

Friend

Article / Content

Log In

Gallery

E-Mail

Appreciate

Featured

Network

Forward


Identity Poster – Major Project Philipp Condrau Colour Specifications


Identity Poster – Major Project Philipp Condrau Colour Specifications

Primary Colours

C: M: Y: K:

0 0 0 100

R: 0 G: 0 B: 0

Students/Graduates Pantone Solid: 179 M C: M: Y: K:

0 79 100 0

R: 241 G: 93 B: 34

Professionals/Studios

Pantone Solid: 307 M C: M: Y: K:

100 16 0 27

R: 0 G: 120 B: 174



www.spine.com

Magazine Number: NB-234-67

Hyde Park Barracks

ARTICLE 1

Ankaris Personal Projects

ARTICLE 2

Print and Publishing

ARTICLE 3

Leda and the Swan

ARTICLE 4

Fer y Nora

ARTICLE 5

Aymara – Type

ARTICLE 6

Magazine customised by Thomas Barrymore


Title: The Nalden Application Design

24


iPad

Graphic Design

Nalden

Branding and Identity

ARTICLE 6

Application

25


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