RECREATION SERVICES
ANNUAL REPORT | 2017/2018
INTRODUCTION About
Table of Contents
Recreation Services is a service unit within the Faculty of Kinesiology and Recreation Management at the University of Manitoba. We provide active living opportunities for 29,000 U of M Students, Faculty & Staff, Alumni and the general public at two campus locations.
Participation & Engagement
This report serves as an opportunity to summarize the past year, to celebrate our successes and accomplishments and to share the narrative of how campus recreation impacted the University of Manitoba community and its stakeholders.
Membership & Facilities..................................................................................3 Programs & Services..........................................................................................4 Intramural Sports & Clubs..............................................................................5 Campus Impact..................................................................................................6 Administration...................................................................................................9
Mission To provide accessible, educational and enjoyable recreational experiences that benefit the campus and surrounding communities.
Vision We will be recognized as innovators in leisure and recreation, and through our programming and facilities, we will develop communities that live actively so that they may live better.
uofmactiveliving.ca Follow Us @UofMRecServices
2017/18 Recreation Services Team
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PARTICIPATION & ENGAGEMENT
MEMBERSHIP & FACILITIES
MEMBERSHIP & FACILITIES Highlights • 24,718 memberships sold and/or activated • 17,107 UM students activated a membership or 58% of the student body
834,325 TOTAL MEMBER VISITS
382,427
• *759,325 member visits to the Active Living Centre or 2,145 average visits per day
TOTAL WORKOUTS ON THE PRECOR CARDIO EQUIPMENT
• **Estimated 75,000 member visits to the Joe Doupe Centre or 211 average visits per day.
115,701
• 344,883 cardio workouts for 104,233 hours on the ALC cardio equipment
TOTAL HOURS LOGGED ON PRECOR CARDIO EQUIPMENT
• 37,544 cardio workouts for 11,468 hours on the Joe Doupe Centre cardio equipment • The average cardio equipment workout was 30.2 minutes long NON-STUDENT MEMBERSHIPS SOLD UM Faculty & Staff
1,304
UM Alumni
824
Community
2,087
Total
4,215
1,080
CARDIO EQUIPMENT WORKOUTS/DAY
*Total member visits were down %5.6 from 2016/17 at the Active Living Centre due to turnstile and swipe functionality issues from a newly implemented software. **The Joe Doupe Recreation Centre did not have functioning turnstiles for most of the fiscal year. UOFMACTIVELIVING.CA | 3
PARTICIPATION & ENGAGEMENT
PROGRAMS & SERVICES
PROGRAMS & SERVICES Highlights • 1,595 instructional/group fitness plus participants at both campus locations • There were 29,743 total group fitness participations at the Fort Garry campus and 10,040 at the Bannatyne campus
53,290 TOTAL PARTICIPANTS
31,862
• Group fitness participations increased by 24% from 2016/17.
GROUP FITNESS PROGRAM PARTICIPATIONS
• 651 personal training/fitness assessments were conducted
4,148
• 1,639 UM Leagues participants competed in both our hockey and soccer leagues in a total of 459 games
PARTICIPATIONS ON THE ALC CLIMBING WALL
• 753 First Aid and CPR clients were trained at the Bannatyne campus • 781 occupational testing participants were evaluated for fire, paramedic and law enforcement employment standards
23.2%
INCREASE IN ALC CLIMBING WALL PARTICIPATIONS FROM 2016/17
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PARTICIPATION & ENGAGEMENT
INTRAMURALS & CLUBS
INTRAMURALS & CLUBS Highlights • 2,550 total participants in our Fort Garry campus program • 378 total participants in our Bannatyne campus program • There were approximately 61 intramural games played each week during the season • There were over 18,037 moments of student engagement during the season i.e. every time a student participated in an intramural game = 1 incident of engagement • Intramural sports demographic: 1,762 males (69%) and 788 females (31%)
2,986 TOTAL INTRAMURAL PARTICIPANTS
1,162 INTRAMURAL GAMES WERE PLAYED
849 TOTAL REC CLUB PARTICIPANTS
• 10 REC Clubs were available operating 12 months of the year • REC Clubs participation grew 6% from 2016/17.
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CAMPUS IMPACT
CAMPUS IMPACT
CAMPUS IMPACT Highlights • 2017/18 campus recreation and intramural survey key findings:
95%
OF INTRAMURAL PARTICIPANTS AGREE THAT THE PROGRAM PROVIDED AN OPPORTUNITY FOR STRESS RELIEF
94%
OF USERS AGREE THAT PARTICIPATING IN RECREATION SERVICES’ PROGRAMS HAS CONTRIBUTED TO THEIR QUALITY OF LIFE
70%
OF UM STUDENTS WHO PARTICIPATED IN INTRAMURALS REPORTED THAT IT HELPED TO CONTRIBUTE TO THEIR ACADEMIC SUCCESS
84%
OF PROGRAM PARTICIPANTS AGREE THAT OUR PROGRAMS EXPANDED THEIR INTERESTS IN BEING PHYSICALLY FIT AND ACTIVE
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CAMPUS IMPACT Intramural Benchmark Survey
Community Outreach
The intramural benchmark survey is administered to all UM students who participate in the intramural sports program.
Our facilities and programs are also available to the general campus and surrounding communities. We have an opportunity to impact these communities by creating and providing opportunities for them to be active so that they may live better.
HIGHLIGHTS Did the program increase academic skills in the following areas: • Teamwork skills (85% agree)
• Communication skills (81% agree) • Leadership skills (65% agree)
As part of our community outreach strategy, we offered a number of events that provided complimentary access to our facilities and programs and included our Mother’s and Father’s Day open house, UM Live Well @ Work Week and our bi-annual Free Week open house. Of the 792 people that registered for Free Week, 231 visited Recreation Services for the very first time.
Did the program provide the following opportunities: FREE WEEK REGISTERED ATTENDANCE
• Staying healthy and active (96% agree) • Stress relief (94% agree) • Networking with other students (86% agree)
UM Students
379
UM Faculty & Staff
48
UM Alumni
121
• 99% of students report having fun was an important part of
General Public
179
• 98% of students would play intramural sports again • 72% of students said that participation in the program
Total
792
ADDITIONAL FINDINGS
their participation in the program
contributed to their academic success in university
Student Employment
The data we collect helps us determine if we are meeting our programming objectives in a variety of areas. For our 2017/18 survey we had 1,029 respondents.
Students employed by Recreation Services develop leadership skills, build a sense of community, and enhance their professional development through practical and relevant applications that prepare them for the future. Recreation Services continues to be one of the largest student employers on campus.
HIGHLIGHTS
HIGHLIGHTS
Adult Programs Participant Survey
• 94% of program participants agree that our programs has • •
contributed to qualify of life 84% agreed that our programs met the physical activity needs of participants 84% of program participants agree that our programs expanded their interests in being physically fit and active
• 45+ students were employed as supervisors, officials and • •
scorekeepers with the Intramural Sports program working a combined total of approximately 2,200 hours Over 43 U of M students were employed as Customer Service Representatives working approximately 16,900 hours 13+ students were employed as Fitness Attendants in the Active Living Centre working aproximately 12,000 hours
96% OF UM STUDENTS SURVEYED AND WHO PARTICIPATED IN INTRAMURALS REPORTED THAT THE PROGRAM PROVIDED THE OPPORTUNITY FOR STAYING HEALTHY AND BEING ACTIVE
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ADMINISTRATION
Highlights NIRSA CANADA REGION CONFERENCE U of M Recreation Services hosted the 2017 NIRSA Canada Region conferemce. This was the first conference under the newly minted Canadian Region. The event provided an opportunity for the Faculty of Kinesiology and Recreation Management at the University of Manitoba to show off it’s wonderful facilities and services to other recreation and leisure professionals. HIGHLIGHTS: •
We had 27 presenters attend and offer a wide variety of informational sessions on campus recreationrelated topics
•
132 participants were in attendance for the conference
•
During the event, participants had the opportunity to take a tour of the Bombers Stadium & state-of-the-art Active Living Centre
•
The U of M Mini U department organized a game night at Epic Escape followed by dinner at Saddlery On Market
•
We were happy to host two incredible keynote speakers with Adrienne Leslie-Toogood providing an insightful presentation on the first night, and keynote speaker Dean Kreillaars presenting on the importance of physical litteracy on the second night.
•
We had 11 sponsors contribute to the events success including: Vita Health, Apple Fitness, Field Turf, Fitness Assets, Innosoft, Matrix, Precor, RRCC, Stantec, and TechnoGym
A special thanks goes out to all the staff who dedicated time and effort to make the event a complete success!
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ADMINISTRATION MARKETING The following is a summary of key metrics and highlights from the year’s marketing efforts:
• 584 new social media followers • 5,125 total followers for a 12.8% increase • •
from 2016/17 Over 8,500 post engagements 14,058 video views
• The Recreation Services home page received an average of 114 visits per day with a bounce rate of only 29.6%.
• 35,594 email list subscribers • 112 emails sent with 1,013,149 deliveries • 499,600 total opens with an open rate of •
38.44%, significantly above industry opens 14,626 total email clicks with a click rate of 3.65%, up .05% from last year.
• 3 sponsorship contracts were secured for
the year generating $11,100 in sponsorship income
• 16,000 Recreation Services activity guides were printed
• 30,000 pamphlets were printed and mailed out to a 10km radius around campus
• 29,162 on-line digital impressions with an average read time of 4.81 minutes
• A new blog page was created providing expert personal training tips and advice
• 6 blog posts were published receiving 2,365 page views
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Recreation Services 145 Frank Kennedy Centre University of Manitoba Winnipeg, Manitoba Canada R3T 2N2 204-474-6100 | uofmactiveliving.ca Comments or Questions: kyle.sokoloski@umanitoba.ca
