PORTFOLIO BY SAVILLS | VOLUME 5

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SE V EN REASONS WHY... LONDON IS RETURNING TO FORM Words by Oliver Bennett

London’s calling. And those city dwellers who left town at the start of the pandemic for a new life in the country are listening again, while as travel opens up, international buyers are re-engaging with the market. The areas making the most noise are those that make up what’s known as prime central London (PCL) – Mayfair, Knightsbridge, Kensington, Chelsea, Belgravia and Marylebone. And while there is some way to go before PCL values hit the high-water mark of 2014-15, that makes this a propitious time to buy, with values convincingly in recovery as we go to press. Options range from sprawling mansions to super-luxe apartments. However, with potential buyers up 48% this year compared to Q1 2019, in some parts of the marketplace there may not be enough to go round – another reason why those properties that are available will only sustain and gain. So, what are the real reasons for the bounce back of prime central London property?


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