4 minute read

Eric Okafor

How He comes up with Video Ideas andHisContentCreationProcess

When I first started my journey on YouTube, I didn’t have any roadmap. Instead, I listened closely to my viewers' feedback and suggestions in the comment section. If they wanted toseethecamera,Iwouldshowcaseit in a video by using it in my daily life and sharing the pictures and videos I captured with the device. As time went on, I sifted through the comments and pinpointed the most requested topics to create content on. My approach was simple: I'd use the device, gather my thoughts, write a script, record my voiceover, and edit the footage to align with my narration.

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How He Builds a Community AroundHisChannel

With every community, you have to understand that everyone who is subscribed to your channel is likeminded. They will come back to watchyourvideos,especiallyifyou've helpedthemmakeadecisionontheir next device purchase The most loyal members of this community are the ones who watch every single video you put out, as they share your fanatical passion for consumer technology. To keep them engaged, it's important to showcase as many new technologies as you can get your hands on, and ask for their thoughts too - because you genuinely want to connect with them on a personal level,throughasharedinterest.

How He Stays Consistent and AvoidsBurnout

As a content creator, burnout is inevitable- and it's not because your content is boring. It's simply the monotony of doing the same thing repeatedly that can lead to burnout. Toavoidthis,it'simportanttostrikea balance between work and taking breaks to spend time with loved ones orenjoyafulfillingwork-lifebalance. The key to staying consistent is to establish a routine for creating content. This doesn't mean scripting, filming, and editing every day, but rather doing at least one part of the process daily For me, there's not a single day that passes where I'm not creating something, even if it's just a littlebitatatime Thishelpsmeavoid burnout and keep my creative juices flowing.

How He Measures the success Of His Channel

In my opinion, success as a content creator should be measured by your work rate and consistency over the years, rather than just your views, likes, and subscriber count. Many creators get fixated on these vanity metrics, which can be discouraging if they don't see the results they expected. Personally, I was surprised to learn that I was one of the mostwatched YouTube shorts creators fromblogs,eventhoughIhadalready surpassed 100 million views in the past year. But for me, success is an ongoing journey It's important to celebrate your milestones, but then keep pushing yourself to show up on people's feeds and keep creating. Don't get bogged down by the numbers, focus on the quality and consistencyofyourwork,andsuccess willfollow.

StrategiesForMonetisingContenton YouTube

There are several ways to monetize your content. The most common one isbrandcollaborations.Thisiswhena brand pays you to talk about your product on any of your social media platforms.

The reason why this is very common is because Nigerian brands actually have a very sizeable budget for social media marketing and working with localcontactcreatorshasprovedtobe very effective for achieving their marketinggoals.

YouTube's Partnership Program (YPP) is another great way to monetize your content. You get paid for every 1000 monetized playback, which means that means every time 1000 people watch an advert before your video plays on YouTube, you get paid a certain amount. It could be between 0.5be$50foreveryone1000 people who watch ads on your YouTube But in order to qualify, you needatleast4000hoursofwatchtime and1000subscribersinthepastyear

There are other ways to monetize your contacts with Super Like and Super thanks, which aren’t exclusive to Youtube Other platforms have giftingtoolsforyourfanstogiveback to you. I do feel some sort of way about taking money from my audience, even as a ‘thank you ’ . However, it is one of the ways that peoplecouldmakemoney Oneofthe most lucrative ways that YouTubers also monetize their content is brand sponsorships, whereby in the middle of your video, you take a break to talk about your sponsors, product, or service. This has proved to be very effective,especiallywithinternational brands.

MostChallengingContentSoFar

One of my most challenging content creations was a race against time I had committed to releasing two full reviews consecutively, but one of the phones arrived much later than expected, putting me in a time crunch. Despite the late arrival, I pulled two all-nighters in a row to ensure that the videos were delivered ontime Itfeltlikeanearlyimpossible task, but I managed to make it happen.

How AI/ChatGPT Has Helped Ease ContentCreationProcess

How He Keeps Up with YouTube Trends/algorithmChanges

As a content creator who also consumes content, you're bound to learn something new and stay informed about platform changes, which is good for the algorithm. YouTube keeps its creators updated, so you don't have to worry about being caught off guard. You'll have an idea of what to expect whento expect it,andhowitcanbenefityou

How He Balances Work and PersonalRelationships

HisTakeonCollaboration

ChatGPT helps for administrative purposes, when it comes to replying to clients’ emails, making requests, and correspondence However, I couldnotfindAI-generatedscriptsto capture the essence of an authentic creator but I am grateful for the administrative tools, because that is equallyimportant. Collaborating with content creators, regardless of their size, can bring immense value. Many larger creators may see collaborations as simply a way to increase their subscriber count, but in reality, it's about enhancing your community and ensuring that nobody leaves. When done correctly, collaborations can provideviewerswithsomethingextra and improve the experience for both parties. Personally, I have received some of the most touching feedback asaresultofcollaboration,asitallows people to get to know the real me I highlyrecommendit.

As a content creator, work-life balance is crucial to me. I often prioritize leisure over work, and I achieve this by extending my work travel dates to explore more of the city, going out to lunch or dinner with fellow creators, and even heading to the beach to shoot content while still enjoying myself. Theselittlepleasuresaresomeofthe perks of being an independent contentcreator.

Future of YouTube and Online VideoContent

Short-form video content is becoming more popular, with YouTube allowing the monetization of short videos. Creators are shifting towards creating bite-sized, portrait videos,andthereisanincreaseinnew creators doing well with short-form content.Whilelong-formcreatorsare still seen as more professional and bankable, there is potential for success in the future for short-form creators.

AdviceToNewYouTubers

If you ’ re just starting on YouTube, I would say that you should focus on making sure that your content is very interesting. Think about the people whoaregoingtowatchthevideo,they don’tknowwhoyouareyetsomakea good impression on every single video You need to share your videos to your friends on every social media platform. One way to guarantee that youdowellontheplatformistomake shareable content. It’s not the easiest thing in the world, but if you make it shareable, people will share it and other people will watch it, and the algorithm will push it to even more people,withyoursubsequentvideos.

Content creation/Youtubing as a LucrativeIndustry

While this is not the case for every content creator on YouTube, I think YouTube is one of the most lucrative platforms for content creators. Other platforms are on the race tracks pulling massive income for their top creatorsaswell Wenowliveinanera where content creation is hardly seen asahobbyanymore Thattinycamera of your phone has the power to generatelifechangingincome.

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