Portrait Brand manual a4 by Unicogfx

LINEXOR

BRAND GUIDELINES TOOLS TO HELP YOU USE OUR CORPORATE IDENTITY EFFECTIVELY

CONTACT

WEB INFO@LINEXOR.COM WWW.LINEXORCOMPANY.COM

ADRESS STREET, REGION, COUNTRY PO BOX 321

TELEPHONE & FAX +1 (0) 40 358 897 7512 +1 (0) 40 589 841 4814

Introduction :: 02

LINEXOR “A BRAND FOR A COMPANY IS LIKE A REPUTATION FOR A PERSON. YOU EARN REPUTATION BY TRYING TO DO HARD THINGS WELL.”

Introduction :: 03

WELCOME The purpose of this document is to provide guidance on use of the Linexorâ&#x201E;˘ logo by authorized partners who are developing partnerbranded marketing materials. Please review this guide before developing consumer-facing, employer-facing, media and stakeholder materials. Guidelines must be followed.

Introduction :: 02

CONTENTS

BRAND CONTENTS

Introduction :: 03

LOGO VISUALS

TYPOGRAPHY

PAGE 6 - 9

BRANDED ASSETS

PAGE 10 - 13

COLOR PALETTE

PAGE 18 - 23

LOGO PLACEMENT

PAGE 14 - 17

BRAND ICONS

PAGE 24 - 25

WEB GUIDELINES PAGE 28 - 29

PAGE 26 - 27

PHOTOGRAPHY PAGE 30 - 31

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1.1 INTRODUCTION The Linexor logo is in Line and Xor black on a white background. Only use solid black or white versions when color is not an option. The blue logo is our most universally recognized asset, and to aid comprehension, we use that version wherever possible. The correct logo has a lowercase “tm”.

LOGO QUALIFICATIONS AND REQUIREMENTS To qualify for use of any of these logos, you must meet the requirements of the appropriate logo program for each product you use the logo on. For more info on those requirements.

LOGO USAGE OVERVIEW In all new productions and printings of your products and related marketing materials, use the logo that correctly represents your product’s qualification and follow these guidelines. All Linexor licensing logos are intended for use on a physical product, its documentation and packaging, or as a descriptor on a product’s boot-up or information screen. Any use on Websites and/or marketing materials must be closely tied with a description of the qualifying product. These guidelines outline rules for correct presentation of the appropriate Linexor licensing logos in a variety of applications and media. While different Linexor licensing logos are used interchangeably in these illustrations, all illustrations apply to all logo types. The appropriate Linexor licensing logos may be used only in accordance with these directives. All other use is prohibited by Linexor.

LOGO VISUALS SECTION ONE

Introduction :: 03

1.2 PRIMARY MARK The Linexor Wordmark shown here is the primary logo for the Linexor Company. Alternate versions include: PMS 268, reversedto-white on PMS 268, reversed-to-white on black, 100 percent black and 40 percent black.No other color combinations are allowed.This wordmark must stand alone. It should beused as a singular graphic element. It should not be used as part of another mark and shouldnot be combined with another logo, mark, graphic or other visual element

Icon

Logo

Logo Type

LINEXOR

LOGO ELEMENTS The Linxor Logo is the combination of two separate elements: The Logo type and the icon (which constitute the indicia), next to the logotype and the DOE tag. The full-color logo shown below is the primary and preferred visual identification.

THE LOGO ICON The black and white versions are only to be used if necessary due to color restriction or background color.

LINEXOR

The black and white versions are only to be used if necessary due to color restriction or background color.

THE LOGO TYPE The black and white versions are only to be used if necessary due to color restriction or background color.

LINEXOR

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1.3 LOGO SIZE GUIDELINES To standardize the use of the tag, three sizes are provided for most uses—50 pixels high for web banners and e-mail headers, .875” high for printed materials, and 72 pixels high for web pages. These sizes should be considered the minimum size for print/online uses. For printed communication, add .125” to the top or bottom of the red field to cover bleed.combined with another logo, mark, graphic or other visual element

0.4x

LINEXOR

Height= 1x

0.3x

0.4x

LOGO SIZE SPECIFICATIONS 50 pixel logo used for:

72 pixel logo used for:

7/8” logo used for:

• email newsletter

• web page

• 5 x 7” postcard

• web banner

• 6 x 9” booklet • 8.5 x 11” format • A4 format • A3 format • 11 x 17” format

Size=150 px

LINEXOR Size= 72 px

LINEXOR Size= 32 px

LINEXOR MINIMUM SIZE

To standardize the use of the tag, three sizes are provided for most uses—50 pixels high for web banners and e-mail headers, .875” high for printed materials, and 72 pixels high for web pages. These sizes should be considered the minimum size for print/online uses. For printed communication, add .125” to the top or bottom of the red field to cover bleed.combined with another logo, mark, graphic or other visual element

Introduction :: 03

1.4 CLEAR SPACE The Linexor LOGO requires a safe area of approximately one full-letter height around all text edges, on all four sides. This safe area protects the logo from clutter, impingement and brand confusion when used in conjunction with other graphic elements.

0.3x

x 0.3x

LINEXOR

ICON SPACING

MAIN LOGO SPACING

In order to preserve the integrity of the PrimaryLogotype, it is important that no other logos, type or other graphic elements infringe on itsspace. The minimum clearspace around the logotype is equivalent to 1/3 of the width of thelogotype.

BACKGROUND COLOR VARIATIONS To standardize the use of the tag,

LINEXOR The Yellow Version will be used when the backround color is light colored.

LINEXOR The Dark Version will be used when the backround color is dark colored.

three sizes are provided for most usesâ&#x20AC;&#x201D;50 pixels high for web banners and e-mail headers, .875â&#x20AC;? high for printed materials, and 72 pixels high for web pages. These sizes should be considered the minimum size for print/

LINEXOR

online uses. The Dark Gray Version will be used when the backround color is dark colored.

The Light Gray Version will be used when the backround color is light colored.

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2.1 TYPEFACE Open Sans is the preferred Linexor brand typeface. Its clean, contemporary style accentuates the streamlined experience we deliver to our customers. To reinforce clarity and consistency in our design, please follow these general guidelines:

ALIGNMENT: Left align is preferred. Right align is okay when required by the design, but center align should be avoided.

HEADLINES AND SUBHEADS: You can use sentence case (Lorem ipsum) or all-caps (LOREM IPSUM).

INTRO COPY, BODY TEXT , AND LEGAL DISCLAIME RS: Should always be in sentence case (Lorem ipsum).

INITIAL CAPS (LOREM IPSUM): Only use on buttons, marks, labels, and Linexor entities. ITALICS : Can only be used where required by style conventions, such as names, titles or quotes.

TRADEMARKS: The “tm” must be included with “Linexor” the first time it appears in plain text. The preferred case for trademarks is lower case. The traditional all-caps “TM” can be used when lower case is not an option.

KERNING AND TRACKING: In Adobe applications, kerning shouldalways be set to optical and tracking should never set it to less than -10 or greater than 10.

ALTERNATE TYPEFACES: Helvetica Neue Roman/Regular is the primary alternate typeface. Arial is used as a secondary (digital) alternate typeface. Please read detailed usage instructions on the next page.

TYPOGRAPHY SECTION TWO

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2.2 PRIMARY TYPEFACE The Linexor LOGO requires a safe area of approximately one full-letter height around all text edges, on all four sides. This safe area protects the logo from clutter, impingement and brand confusion when used in conjunction with other graphic elements.

OPEN SANS REGULAR | 938 GLYPHS

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS LIGHT ITALIC

LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS SEMIBOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS EXTRABOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

OPEN SANS EXTRABOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz # @ & 1234567890

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2.3 ALTERNATE USAGE TYPEFACE Screen-based applications, Web sites, or internal documents, such as the body copy on corporate stationery require alternate typefaces that are generally available throughout the organization and work across platforms.

MONTSERRAT REGULAR CAPITALS - 32 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZ LOWERCASE - 32 PT

abcdefghijklmnopqrstuvwxyz NUMERALS, PUNCTUATION AND GLYPHS - 32 PT

0123456789!@#$%^&*~({[“-+=.,;:†‡JI• WO”]}) 2.4 GENERAL USE These are general guidelines that will apply to most DR materials, and are consistent with guidelines for advertising and literature. Additional guidelines with respect to specifi c DM components are noted in Section 8.0. Always use the GE Inspira set of fonts in all applications.

HEADLINES On brochures, inserts, letters (i.e., on Johnson Boxes) and envelopes, headlines should always be prominent and set in the largest type size on the page. Headlines are always set in GE Inspira Regular. Do not use GE Inspira Bold for headlines (although bolding key words

SUBHEADS Subheads can use a large type and can also be presented in any GE Inspira weight or style. Avoid using more than 2 font styles in subheads. Subheads may also be left or center justifi ed but not set fl ush right.

IN-MARKET TESTING It is understood that at times there is a desire to use alternate fonts in select DR communications, and direct marketers may wish for further fl exibility beyond the Inspira font style to draw attention to important call-to-action messages or to highlight important brand, product or service benefi ts.

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2.5 SAMPLE SETTINGS Screen-based applications, Web sites, or internal documents, such as the body copy on corporate stationery require alternate typefaces that are generally available throughout the organization and work across platforms.

Sam sa doluptassi adipsum et, corenes tiaerferu Gitiosse quatior Em et doloribea conempos pratium aut quam delendia Evellaut

HEADLINE OPEN SANS BOLD SIZE: 37 pt LEADING: 39 pt TRACKING: -10

SUBHEAD OPEN SANS REGULAR SIZE: 25 pt LEADING: 27 pt TRACKING: -10

Min nis di ditinctate nusam quaepti ipsam que voluptum, quossunt volorem perupta audipis explibus eossitatur acia con nus mo volum id que volorrum harior sum ni cor reperum faccae. Ehendicitem et vel mi, ut int dolorit es quat excea ium que dis est maion Gendi ut untion con reped quos ex et ommodigni utempor empeliq uamus,

BODY TEXT OPEN SANS REGULAR

Min nis di ditinctate nusam quaepti ipsam que voluptum, quossunt volorem perupta audipis explibus eossitatur acia con nus mo volum id que volorrum harior sum ni cor reperum faccae. Ehendicitem et vel mi, ut int dolorit es quat excea ium que dis est maion Re alit enihit, ullorit reicabore, sitest volupta spicatibus, quis explam repeliat.

CALLOUT OPEN SANS SEMIBOLD

SIZE: 10 pt LEADING: 12 pt TRACKING: -10

SIZE: 8 pt LEADING: 9 pt TRACKING: -10

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3.1 CORPORATE COLOR SYSTEM Beyond our logo, color is the most recognizable aspect of our brand identity. Colors were selected that reflect our bold, diverse community and given names that reflect their inspiration. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Linexor image or visual story.

LINEXOR COLORS There are eight Linexor colours . One colour in combination with black and white, should lead on an application. General guidance in proportions is provided in the colour wheels on this page.

Do not use more than one colour on the same page unless you are working with graphs and charts. Using colours together Within an application, colours may switch in order to divide sections or topics of communication (as employed in this guidelines document). When using the colours in this way, there should always be a clear and simple logic for the changing of the colours within the application.

USE OF TINTS As a general rule, tints of the colours are to be avoided, but may be used for graphs and charts where colours are limited (eg single-colour printing).

COLOR PALETTE

SECTION THREE

Introduction :: 03

3.2 PRIMARY PALETTE Linexor signature color is yellow and blue on a white background. These should always be considered as the primary colors. Black is to be used very sparingly.

COLOR SPACES OF #FFCC00

#FFCC00

Hex: #FFCC00 RGB: 255, 204, 0 CMYK: 0, 0.2, 1, 0

#FFCC00

#FFCC00 #FFCC00

SHADES OF #FFCC00

#FFCC00

TINTS OF #FFCC00

#FFCC00

HSV: 48Â°, 100, 100

#FFCC00 Color RGB value is (255,204,0). This hex color code is also a web safe color which is equal to #FC0. #ffcc00 hex color red value is 255, green value is 204 and the blue value of its RGB is 0. Cylindrical-coordinate representations (also known as HSL) of color #ffcc00 hue: 0.13 , saturation: 1.00 and the lightness value of ffcc00 is 0.50. The process color (four color CMYK) of #ffcc00 color hex is 0.00, 0.20, 1.00, 0.00. Web safe color of #ffcc00 is #ffcc00. Color #ffcc00 contains mainly RED color.

Introduction :: 02

3.2 PRIMARY PALETTE Linexor signature color is yellow and blue on a white background. These should always be considered as the primary colors. Black is to be used very sparingly.

COLOR SPACES OF #1C2A4B

#1C2A4B

Hex: #1c2a4b RGB: 255, 204, 0 CMYK: 0, 20, 100, 0 HSV: 48Â°, 100, 100

#FFCC00 #FFCC00 TINTS OF #1C2A4B

#FFCC00

#FFCC00 #FFCC00

#1C2A4B color RGB value is (28,42,75). #1c2a4b hex color red value is 28, green value is 42 and the blue value of its RGB is 75. Cylindrical-coordinate representations (also known as HSL) of color #1c2a4b hue: 0.62 , saturation: 0.46 and the lightness value of 1c2a4b is 0.20. The process color (four color CMYK) of #1c2a4b color hex is 0.63, 0.44, 0.00, 0.71. Web safe color of #1c2a4b is #333333. Color #1c2a4b contains mainly BLUE color.

Introduction :: 03

#485155

#C6C6C5

COLOR SPACES OF #485155

COLOR SPACES OF #C6C6C5

Hex: #485155

Hex: #c6c6c5

RGB: 72, 81, 85

RGB: 198, 198, 197

CMYK: 15, 5, 0, 67

CMYK: 0, 0, 1, 22

HSV: 198.5째, 8.3, 30.8

HSV: 60째, 0.5, 77.6

TINTS OF #485155

TINTS OF #C6C6C5

#1C2A4B

#A7B1A9

COLOR SPACES OF #1C2A4B

COLOR SPACES OF #A7B1A9

Hex: #1c2a4b

Hex: #a7b1a9

RGB: 217, 209, 182

RGB: 167, 177, 169

CMYK: 0, 4, 16, 15

CMYK: 6, 0, 5, 31

HSV: 46.3째, 16.1, 85.1

HSV: 132째, 5.6, 69.4

TINTS OF #1C2A4B

TINTS OF #A7B1A9

3.4 SECONDARY PALETTE: DARKS Our dark palette is made of Pacific, Stone Pine and South Hall. The dark palette adds sophistication and contrast to communications.

3.5 SECONDARY PALETTE: NEUTRALS Our neutral palette is made of Wellman Tile, Bay Fog and Sather Gate. The neutral colors add balance and warmth to the larger Berkeley palette.

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4.1 BRANDED ASSETS Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giverâ&#x20AC;&#x2122;s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design. Ut lam aut quo dolorer ibusapid quasit, is eatust, ut pratiis sinvero consequ asperibus comnihictem quia nimo te id moditiat endunt etur, siti omnistis maxim et, ipsaperibus et reped ut aut velit, sequis ditaque molorat ustions equatiam earions ecerum res eliquam quatest at earum fugia dolupta eperfer ionecti tet odit endi doluptas sit que pa sa nobitiumquae similiquia sam est, tem. Ugitas autae nime cum faccum nest rem idem quat aligeni musande remolup tatur? Ab is que corepuda soles moloreperi debis ex et pore volendipsam verchil minvendae rem hicil ma doluptatatia im es magnatis sequo blaceature, sum lamet lab ipitaqui ist quat aspelentecti sitatest aped quam, eaquibust vollam ut hilia sunt aut volorehendae nitas alitam, sime et initate core vel maximinctet a quiae porupicia net quo earunti asperro verio magnis etur? Anihilis aut ent ea inci odic tes ellabor rem repudam es eossitatia prent es volo veni dellaccabor susam res in poraeptas dolor ad ea ipsum quate coris atempor uptatinvelis consequodia nos aut eos ipsa eic tendameni unt.

BRANDED ASSETS SECTION FOUR

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4.2 BUSINESS CARDS This is the Linexor business card template. Notice the consistent use of Open Sans Regular as the typeface for all information. Please ensure that all information is correct before submitting your card for print Multo erri sendam patuam pribus, senduc fac ignostis bontium, consum tatum ilibus inatum patum facto Cat pere issestem pered mo vigil te caet, nove, quam, sularem ut caetil tum desim hora curi, Ti. Opiem tistus, conferi pricultiae norem publin tem apesili citissi muleri culi sed fui is et vem aberort iemquam co concla vivem is.

PRINTING SPECIFICATIONS

FRONT DESIGN

This is the Linexor business card template. Notice the consistent use of Open Sans Regular as the typeface for all information. Please ensure that all information is correct before submitting your card for print Multo erri sendam patuam pribus, senduc fac ignostis bontium, consum tatum ilibus inatum patum facto Cat pere issestem pered mo vigil te caet, nove, quam, sularem ut caetil tum desim hora curi, Ti. Opiem tistus, conferi pricultiae norem publin tem apesili citissi muleri culi sed fui is et vem aberort iemquam co concla vivem is.

FULL BLEED SIZE (STARTING DOCUMENT SIZE) 3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT) 3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

x PRINT RESOLUTION & COLOR 300 DPI CMYK Please be sure to keep all text within the safe margin.

BACK DESIGN

Introduction :: 02

4.3 LETTERHEAD This is the corporate letterhead template. Notice the use of the twin bands. It is an element that introduces the brand colors effectively. This template can be downloaded from Linexor Brand Central. All text should be in Open Sans Regular if the document will be printed for distribution. In the case that the document is to be distributed electronically, use the alternate typeface, Arial.

FRONT DESIGN

BACK DESIGN

PRINTING SPECIFICATIONS FULL BLEED SIZE (STARTING DOCUMENT SIZE)

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

PRINT RESOLUTION & COLOR PROPARTIES

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

300 DPI CMYK Please be sure to keep all text within the safe margin.

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4.4 ENVELOPE In an effort to remain one brand, one voice we are simplifying our Ad coruntr aripte constor audeste reorbera pero cotatus? Ad acit, nem, me quo cla nordis fitamquitu que nonsum at vicam larte, abemure que et abefeco mmordi et, es eto conloc, maximmore, etra ia se, que inarebat. Ad simus adhuit, publiae aus, ceposti pro mena, ermiumus es re renatilicit; hilient, videatrum et; est vivium aper aves An tis o Catum

PRINTING SPECIFICATIONS FULL BLEED SIZE (STARTING DOCUMENT SIZE)

DOCUMENT TRIM SIZE (FINAL SIZE AFTER BEING CUT)

PRINT RESOLUTION & COLOR PROPARTIES

3.62" x 2.12" 92 x 54 mm 1085 x 635 pixels

3.50" x 2.00" 89 x 51 mm 1050 x 600 pixels

300 DPI CMYK Please be sure to keep all text within the safe margin.

Introduction :: 02

4.5 APPLICATIONS This is the corporate letterhead template. Notice the use of the twin bands. It is an element that introduces the brand colors effectively. This template can be downloaded from Linexor Brand Central. All text should be in Open Sans Regular if the document will be printed for distribution. In the case that the document is to be distributed electronically, use the alternate typeface, Arial.

LINEXOR LINEXOR LINEXOR

MOBILE

TABLET

DESKTOP

Us eatur re perit ea consecu llatum repel in peri beat. Necepel lautateseque prepeli quatquidus.

APP DESIGN Ugitas autae nime cum faccum nest rem idem quat aligeni musande remolup tatur? Ab is que corepuda soles moloreperi debis ex et pore volendipsam verchil minvendae rem hicil ma doluptatatia im es magnatis sequo blaceature, sum lamet lab ipitaqui ist quat aspelentecti sitatest aped quam, eaquibust vollam ut hilia sunt aut volorehendae nitas alitam, sime et initate core vel maximinctet a quiae porupicia net quo earunti asperro verio magnis etur? Anihilis aut ent ea inci odic tes ellabor rem repudam es eossitatia prent es volo veni dellaccabor susam res in poraeptas dolor ad ea ipsum quate coris atempor uptatinvelis consequodia nos aut eos ipsa eic tendameni unt.

Introduction :: 03

4.6 EMAIL SIGNATURES In an effort to remain one brand, one voice we are simplifying our email signatures. Our emails will no longer have an attached logo — it is all text based. This will ensure that the email signature will look the same across the board from desktop to mobile to tablet.

LINEXOR Source Sans Bold , 9pt Source Sans Regualr , 9pt

Source Sans Regualr , 9pt

LOGO

Mark David / Business Developemnt mdavid@linexor.com / 305-999-9999

Name / Position Email / Phone Number

Linexor, llc http://linexor.com

Company Name Website

SETUP YOUR EMAIL SIGN Ugitas autae nime cum faccum nest rem idem quat aligeni musande remolup tatur? Ab is que corepuda soles moloreperi debis ex et pore volendipsam verchil minvendae rem hicil ma doluptatatia im es magnatis sequo blaceature, sum lamet lab ipitaqui ist quat aspelentecti sitatest aped quam, eaquibust vollam ut hilia sunt aut volorehendae nitas alitam, sime et initate core vel maximinctet a quiae porupicia net quo earunti asperro verio magnis etur? Anihilis aut ent ea inci odic tes ellabor rem repudam es eossitatia prent es volo veni dellaccabor susam res in poraeptas dolor ad ea ipsum quate coris atempor uptatinvelis consequodia nos aut eos ipsa eic tendameni unt.

NOTES • All non-logo text should be in the alternate typeface, Arial. This is to ensure consistency across all digital platforms. • Phone numbers should soley consist of numbers (no parentheses, spaces, or hyphens), in order to be readable across all mobile platforms.

Introduction :: 02

5.1 LOGO PLACEMENT Whenever possible, the Linexor logo should be placed in the upper right corner of the webpage/ page in full color, on a white background. Logo placement helps build Linexor brand awareness. On printed material like a letterhead, a business card or an envelope, double the distance of the letters “ou” around the edge. We have created two examples that illustrate this concept.

PRINT In print applications, “initial view” refers to the cover of materials with multiple pages or the front of one-sided materials. For two-sided materials, the logo can appear on either side depending on design.

EMAIL For HTML emails such as department newsletters, the logo must appear somewhere within the message. It does not need to be in the header.

WEBSITE The logo must appear before any user interaction (click, scroll, input, etc.).

LOGO PLACEMENT

SECTION FIVE

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5.2 THE RIGHT PLACE FOR LOGO In an effort to remain one brand, one voice we are simplifying our email signatures. Our emails will no longer have an attached logo â&#x20AC;&#x201D; it is all text based. This will ensure that the email signature will look the same across the board from desktop to mobile to tablet.

LINEXOR

8.5x11 in

LINEXOR

PRIMARY PLACEMENT

SECONDARY PLACEMENT

0.3x

LINEXOR x SPACING FOR PRIMARY PLACEMENT

LINEXOR 0.3x

SPACING FOR SECONDARY PLACEMENT

Introduction :: 02

6.1 BRAND ICONOGRAPHY Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality. In order to ensure that icons retain their ability to communicate clearly and succinctly,it’s important not to dilute the system by creating new versions or variations of the existing icon set.

ICONS ARE: • Helpful in adding visual interest and making a page more scannable. • More and more commonplace as screens get smaller and real estate is increasingly scarce.

ICONS ARE NOT: • Wholesale replacements for text. • Appropriate for enlargement and use as illustrations. • Used for more than one defined representation.

BRAND ICONS

SECTION SIX

Introduction :: 03

6.2 ICONOGRAPHY: MEET THE FAMILY

WAYFINDING PREVIOUS

CLOSE ACCORDIAN

OPEN ACCORDIAN

ENLARGE

Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality.

ACTION - ORIENTED Icons are graphics that take up a small amount of space and provide a quick. CONNECT

AUDIO

REPRESENTATIONAL PODCAST

RECRUIT

GLOBAL FILTER

POPULAR

CALENDAR

TAG

SECURE AREA

AUDIENCES

Icons are graphics that take up a small amount of space and provide a quick, intuitive representation of an action, status, or functionality.

Introduction :: 02

7.1 WEB GUIDELINES This chapter tells you about the foundations upon which the Linexor site has been designed. Linexor is a Business Group label. Every sense isfully engaged by its range and choice. The internet brings new opportunities and new customers wanting to explore Linexor in a different way. Our brand identity is a major resource in successfully recreating the Linexor identity online. The Linexor homepage sets the style for the whole site. It must most of all inspire. The Linexor brand identity – elements and typography – should be very much in evidence, the navigation system simple and easy to use and the content more interactive and inspiring. Featuring the grid systems on top of which page templates have been developed. The ‘Spacing and margins’ details will give you an understanding of how to position items in pages.

WEB GUIDELINES SECTION SEVEN

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7.2 WEBSITE FOUNDATION In an effort to remain one brand, one voice we are simplifying our email signatures. Our emails will no longer have an attached logo — it is all text based. This will ensure that the email signature will look the same across the board from desktop to mobile to tablet.

CENTERED

LINEXOR

HOME

ABOUT

CONTACT

RSS

1200 PX

The Linexor website will be full page positioned in all web browsers. The background colours will expand to fill to the width of the browser window, as shown below. The measurements below, and throughout this document reference ‘pixels

SPACING AND MARGINS These details will help you place items on the common page grid sustem. » the spacing between text is always 10 pxl » The left padding for promotion panel is always 10 pxl » The general spacing between objects in the main column is 30 pxl » If hand drawn line separates two objects, 30 pxl spacing is placed either side of the line. » The general spacing between objects is 30 pxl.

Introduction :: 02

8.1 SELECTING IMAGERY In order to be successful in selecting visuals, HGSE photo editors should pay careful consideration to two key aspects of images.

HIGH QUALITY The best images will be thoughtfully planned and well-executed. Though more casual photographic styles have risen topopularity via Instagram and Flickr, an image must have highquality composition, focus, and clarity to carry a webpage or document. When shooting and selecting images, be sure to pay attention to the need for copy space and avoid layering any design elements over an image’s focal point.

DIFFERENTIATED POINT OF VIEW “Moments of insight” is the most brand-authentic point of view. This POV evokes the potential changes that education brings about in an individual’s life. In this approach, selected images should attempt to capture and prioritize the seminal moment of an educational experience or achievement, and convey a time, place, and feeling. Whether the image features HGSE students, or students who benefit from policies , a sense of pride and accomplishment should always be palpable. With few exceptions, avoid images that show disappointment, disillusionment, or frustration, even if they relate to the topic-at-hand.

PHOTOGRAPHY SECTION EIGHT

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These details will help you place items on the common page grid sustem. » the spacing between text is always 10 pxl » The left padding for promotion panel is always 10 pxl » The general spacing between objects in the main column is 30 pxl

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