Unique Venues 2023 Canadian Services Guide

CONNECTING UNIQUE PEOPLE WITH UNIQUE SPACES uniquevenues.ca SERVICES

Who We Are

Unique Venues has been the leader in connecting unique people to unique spaces for 37 years In 1986 we began as a print publication mailed directly to planners and then became the first web directory site for non-traditional venues several years later. Since then, we’ve been marketing one-of-a-kind venues, like yours, to bring you the type of event business that you want.

At Unique Venues We Believe...

In supporting unique spaces and non-traditional venues in growing their business with intentional partnerships that create genuine connections and lasting impressions

That our team of experts is our greatest asset; we enhance experiences and partnerships through authentic human connection and trustworthy advice through a consultative approach .

That each venue is unique and so are the people who operate them. Diversity is in the fabric of our DNA, and we strive to promote what makes your venue different.

In celebrating the notion that people gather for varied reasons and that audiences are filled with humans of every race, gender expression, spiritual belief, sexual orientation, age, political leaning, and more

In providing a human touch to every lead that we send to make sure that you and the planner have the potential to achieve your goals while maximizing efficiency.

Our Marketing Reach is Unparalleled

With an extensive network of professional and casual planners, we qualify and track every lead that comes through our website.

Leads by Event Type

Professional Meetings & Events (51%)

Adult Social Events (22%)

Corporate Social Events (18%)

Weddings (5%)

Expos/Competitions (3%)

Youth Events (1%)

Stats are from January 2022 - September 2022

Leads by Planner Type

Corporate Planners (31%)

Association Planners (22%)

Other (19%)

Non-Profit Planners (12%)

Wedding & Special Event Planners (9%)

Educational Planners (5%)

Stats are from January 2022 - September 2022

We Qualify Leads So You Don’t Have To

All our marketing solutions are focused on solving your challenges and are curated to help you target your ideal client. Our goal in working with your venue is to bring you qualified leads to grow your event business. Here’s how our lead process works…

We Want to be Your Trusted Marketing Partner

In addition to sending your venue qualified leads, we offer a variety of marketing solutions to help you achieve your goals. Our various products and services can be bundled, mixed, and matched to create a customized marketing package for you.

Let’s Get Started!

Lead Pipeline Solutions

The foundation of our business is directly connecting venues with event planners of every type without barriers. We make it easy for a planner to send you a lead, or directly contact you to discuss their event needs. Some of these solutions are tried and true, like Unique Venues’ online profiles, and some are new engagement tools that allow you to directly interact with interested planners via Unique Venues.

Standard Online Profile

With over 90% of planners using online search, it is critical to be found and seen online. At Unique Venues, we pride ourselves in being on the first page of most venue search results. Once on UniqueVenues.ca, planners can view profiles that take viewers beyond basic venue awareness and provides the planner with the venue details they need.

Key Elements in a Profile Listing Include:

• Venue Images and Videos

• Venue Sales Contact Information

• Event Type Preferences

• About the Venue Section

• Meeting and Event Space Details

• Food and Beverage Options

• Accommodation Section (only for venues who purchase overnight lead access)

• Onsite Amenities

• Location and Transportation Information

• Venue Technology Offerings

• Client Testimonials

From $550 CAD for day venues per year (varies by location)

From $1,350 CAD for venues with accommodation per year (varies by location)

Premium Online Profile

All the Benefits of the Standard Profile PLUS:

• Profile links to venue’s online resources (ex: online catering menu on website)

• A highlighted specials area prominently featured on venue profile (ex. 10% Off Holiday Party Bookings by August 31st)

• Phone call tracking of direct calls made through a “click to contact” call-to-action

• Premium on-profile banner that can be customized (ex. Centrally Located in Midtown Manhattan)

From $500 CAD per year

Lead Pipeline Solutions

‘We Do’ Package

At Unique Venues we believe that every couple deserves a wedding as unique as their love story Say ‘We Do’ to generating more wedding leads through this thoughtfully curated marketing package, tailored to promote your wedding venue. Our ‘We Do’ marketing services are targeted to attract couples seeking a unique setting for their wedding and can be purchased as its own package if you only want to receive wedding leads, or as an add-on package to enhance any venue listing on UniqueVenues.ca.

A ‘We Do’ Package Includes:

• Standard Profile on UniqueVenues.ca

• Rotating Featured Venue Image on our Unique Weddings Landing Page

• Facebook Ad Campaign

*Please Note: If you only list your venue through the ‘We Do’ marketing service, your venue will only receive wedding leads. If you purchase this service as an add-on benefit, you will receive all lead types that you would indicate.

$600 CAD per year

Open RFP Access

There are times when planners cast a wide net when looking for the perfect location for their event. They ask Unique Venues to send their lead to a few venues but also want it placed on our Open RFP list. Here, any venue with a profile on UniqueVenues.ca can access these potential leads from their Client Dashboard New leads are added on a continual basis and clients who opt in to notifications are alerted when an Open RFP has been added for their region

Included with online profile

Chat Bot on Profile

Immediately begin conversations with planners interested in your venue with our on-profile Chat Bot tool. Whether you keep your Chat Bot live all day, or turn it off during meetings and time off, the Chat Bot captures prospective client engagement, allowing you to converse and respond to questions while the planner is active on your profile page.

$975

CAD per year

Immediate Lead Response Tool

In the hyper-tasking world of venue management, it is sometimes challenging to respond immediately to a lead or inquiry. Planners expect to hear from a venue within 3-5 hours of their inquiry and this tool keeps you top of mind as they consider their options. Our Immediate Lead Response Tool is designed to do the initial contact work for you. At the time of RFP submission, potential clients receive a customized response from your sales team thanking them for their interest in your venue and assuring them that you are working on a response that they can expect to receive within a specified time.

$975

CAD per year

Exposure & Promotion Solutions

There are tens of thousands of venues vying for the attention of meeting and event planners. Today, nearly 90% of people looking for an event venue use online search to find the right space. Unique Venues provides exceptional organic search results for geographic, event type and venuerelated searches. To stand out in a crowded marketplace, consider one of Unique Venues’ Exposure and Promotion Solutions to build awareness, give planners the opportunity to know more about your venue, facilitate engagement and lead to increased bookings.

UV Blog Feature

One of the best ways for a planner to get to know a venue is through a creative, informative blog article fully loaded with search engine-friendly keyword terms. While the reader learns more about a relevant industry topic, your venue gains the exposure from an article that helps elevate your standing in search engines such as Google . Our expert writers author the article and then turn it over to our digital growth strategists to enhance the search terms that get you noticed

$500 CAD per feature

Search Results Positioning

Unique Venues profiles appear in the search results for all provincial, regional, and local metro/city searches There are three search positioning tiers in all search results When you purchase a profile, your venue is automatically assigned to the third tier of results. However, if you want to appear above the competition, Unique Venues offers two enhanced options to appear higher and be top-of-mind.

Top-Tier Positioning in Search Results

Positioning is everything. Venues appearing in the top tier in search results on UniqueVenues.ca receive over two times more leads than their peers in the standard tier. Plus, planners often view venues in this tier as premium venues. Top-tier positioning includes a rotating homepage image and recognition on our Top Pick list.

From $1,000 CAD per year

Middle-Tier Positioning in Search Results

Take the first step towards being at the top of the search results and upgrade your positioning to the middle tier of UniqueVenues ca Venues appearing in this tier receive over 33% more leads than their peers in the standard tier .

From $500 CAD per year

Landing Page Banner Ad

Maintaining an exclusive presence in a crowded marketplace can be difficult to achieve. Our Landing Page Banner Ad gives you the ability to dominate the top of each landing page you select, including venue search results, venue-type landing pages, and more. Unique Venues provides design support to create an effective and attention-grabbing ad.

From $1,000 CAD per year (may also be purchased for 3 months, 6 months, 9 months or 12 months)

Exposure & Promotion Solutions

Custom Domain Registration and Hosting

If you find that your website is limited or subpar compared to your competitors, Unique Venues takes your detailed Unique Venues online profile and displays it as a website for your potential clients to view. With your own distinct and easy to recall URL and a comprehensive web presence that appears to be your own, you and your venue regain a critical and competitive online advantage.

$350 CAD per year

Email Marketing Campaigns

With over 41,000 active planners in our email database, Unique Venues’ email marketing campaigns get a message out about your venue or any exclusive offers you may be promoting. Our team helps you design an interactive HTML ad that is professional and provides engaging calls to action so that planners connect with you regarding an exclusive offer or incentive to book your venue. From regionally-targeted campaigns to national and international reach, our team helps you connect directly with planners

Regional Email Marketing Campaigns

(distribution total varies by region)

$995 CAD per regional campaign

Targeted Google Ad Campaigns

Paid Google Ads dominate the header and footer of keyword searches. As the relevancy and strategies employed by search engines have evolved, paid ads have proven to be a great supporting marketing tactic to supplement organic SEO strategies. Our team of experts utilize in-depth keyword research to provide ad design, ad placement and ad spend management to maximize your online presence.

$3,500 CAD per 12 month campaign

$2,625 CAD per 9 month campaign

$1,750 CAD per 6 month campaign

$875 CAD per 3 month campaign

(fees are inclusive of ad spend and management)

Targeted Facebook Ad Campaigns

For certain types of venue marketing, particularly social life events, Facebook can be the best paid online ad space available. Pricing is determined based on timeline and deliverables like targeted markets. Similar to our Google ad campaigns, Facebook ads have proven to be a great supporting marketing tactic to supplement organic SEO strategies. Our team of experts is ready to get you started by conducting keyword research, designing your ad, determining ad placement, and managing ad spend

From $875 CAD per campaign (fees are inclusive of ad spend and management)

Marketing & Brand Design Centre

We understand your uniqueness in a world full of ordinary venues. Check out our Marketing and Brand Design Centre solutions and imagine how you can present your venue to a marketplace filled with venue options. We work directly with you to build any design and graphic asset you need to make your brand shine. And, if you need an updated brand, no problem! We work with you to create a new logo and style guide to get your key visuals quickly up-to-date!

Brand Standards Guide

Do you struggle to ensure that your venue’s brand is represented consistently across all channels? If so, Unique Venues works with you to create a guide that includes all of your brand’s current assets in one place for your marketing team to utilize. This comprehensive guide gives you peace of mind knowing that your team members have a resource to promote your business more consistently

A Brand Standards Guide Includes:

· Mission Statement

· Power Words and Belief Statements

· Colour Palette (Primary and Secondary)

· Official Logo(s)

· Typography

$6,000 CAD per guide

Brand Development

To be successful in today’s competitive event-booking industry, your venue needs a consistent brand that reflects your values, product, and culture. Whether you are a new venue in need of a full branding suite, or an established venue in need of a brand refresh, the design team at Unique Venues works with you to develop the creative assets you need to promote your business

Brand Development Includes:

· Discovery Session

· Product Research

· Branding Inspiration Presentation

· Logo Development

· Final Branding Assets File (Includes One Round of Edits)

· Primary Logo

· Secondary Logo

· Sub-Mark

· Favicon

· Typography Files (Max of 3 Fonts)

· Primary and Secondary Colour Palette

$9,000 CAD per project

Marketing & Brand Design Centre

Digital and Print Brochure Design

Provide planners and other potential clients with a comprehensive look inside your venue and the services you offer. Having engaging sales collateral is an advantage that most venues need but choose not to invest in. Unique Venues’ designers create a digital brochure that incorporates live links to complimentary information and video to engage planners and drive them to a call to action. You provide all the brand asset files and we do the rest. Let us help you attract the business you want and need through a targeted digital brochure

$3,000 CAD per standard 8-page brochure

(price increases in two-page increments by $300 CAD)

All digital brochures can be converted to print ready files in reader’s spread for no additional charge. Print ready files in a printer’s spread are an additional cost.

Digital and Print Display Ad Design

When you need an advertisement that stands out and gets noticed by potential clients, our design team captures the essence of your message through the creation of an attractive, focused display ad that gains attention and leads to engagement with the audience Once the ad is complete, you own the files to use any way, any time.

$650 CAD per display ad for a full-page print or digital ad

Digital Infographic

A digital infographic makes a direct statement to your targeted audience, in a clear, concise, and easy-to-read visual. Imagine providing an at-a-glance ‘Top Ten Reasons to Book a Corporate Meeting’ or ‘10 Catering Trends to Experience at Our Venue’ graphic that both captivates and engages your audience. Unique Venues brings your imagined ideas to life through an infographic that is delivered in digital format for use in emails, on websites, and with social media, but also includes print files. In just a quick glance, your infographic captures attention from potential clients that leads to greater engagement

$550 CAD per infographic

(pricing includes the design, two rounds of edits, and the infographic file)

Marketing & Brand Design Centre

4K Video and 360° Venue Tour - Drone and 360° Footage

Add to your sales toolkit and provide planners with an incredible high-quality video venue tour. Highlight your premiere meeting, dining, and gathering spaces from top to bottom and inside and out with a combination of fly-through, flyover, and 360° virtual tour components that show the important features of your venue. Professionally produced, the final video is enhanced with a combination of royalty-free music, venue logos and overlay text that allows planners to experience your venue as if they were there in person.

Starting at $6,750 CAD plus video team travel expenses

(Includes up to five unique spaces for 360° virtual tours plus up to 150 seconds of final video footage, depending upon venue size. 360° images can be imported into your virtual tour player or provided as a standalone html file. Raw video footage is provided on request for an additional cost).

4K Video Venue Tour

Everything from above, without the 360° virtual tour components.

Starting at $4,250 CAD plus video team travel expenses

(Includes up to 120 seconds of final video footage, depending on venue size. Raw footage is provided upon request for an additional cost).

Venue Sizzle Reel

Today’s consumers spend countless hours online watching quick, engaging videos, and event planners are no exception. Professionally produced, the venue sizzle reel uses clientprovided high quality video clips and images, coupled with inspiring text and fitting royaltyfree music that creates energy and excitement around your venue in a way that brings its uniqueness to life

Starting at $3,250 CAD

(Includes up to 90 seconds of final video footage, depending on number of images and high-quality video clips provided by client).

VenueViewer Showcase Video

Our VenueViewer showcase video offers an economical solution to establish a video presence on your website, Unique Venues profile and YouTube. Through a compilation of client-provided images and video, professional voiceover, and royalty-free music, our Unique Venues design team creates a one-of-a-kind video that highlights all that your venue has to offer.

$1,100 per video CAD

(Includes up to 60 seconds of final video footage, depending on number of images and video clips provided by client.