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Sales Action Plan

Growing your conference and events business and increasing revenue annually takes a commitment to regular marketing and sales activities and the execution of a multi-pronged outreach plan. Are you new to the industry and are unsure of where to start? Do you struggle to focus on these types of activities due to the need to service existing business? Are you looking for new ways to reach untapped markets? Unique Venues has been assisting venues with their sales action plans for more than 25 years

• General Strategies – Marketing strategies such as website, social media, collateral, photo and video, etc., with crossover use for all market segments

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• Corporate – Strategies to attract board meetings, recruitment fairs, workshops, retreats, and educational trainings conducted by businesses and corporations

• Association – Strategies to attract nonprofit professional, para-professional, and special interest groups for educational and developmental conferences and events

• Government – Strategies to attract planning meetings, town halls, workshops, and educational trainings conducted by government organizations

• SMERF – Strategies to attract social events such as weddings and reunions, military gatherings, and educational, religious, and fraternal organizations that hold meetings and events

• Other – Other targeted strategies, based on your business model and interest, including youth groups, internally developed programs, and film & television shoots

All strategies are prioritized based on potential impact and aligned with the three-year plan.

Starting at $10,000 USD

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