Consulting Engagement Solutions Website Review & Improvement Plan

Do you have a website presence, but need to align your website promotion strategies with your goals? Is your website outdated and in need of a refresh? Does it underperform in search results, pageviews, and user engagement? Unique Venues can help! Using established best practices in website design, we thoroughly review each indexed page of your venue’s website and provide a detailed report in three distinct areas:

• Design & Content – Using on-page analytics and industry awareness, our team reviews the site architecture, overall brand identity, design elements, and macro-level content, providing recommendations to enhance the quality of content given and the ease of accessing information by your prospective clients.

• Technology - Using a variety of tools, our team measures the technological performance of your website and related plug-ins, providing recommendations to increase site performance and page speed .

• SEO Strength – Through keyword research and search analytics, our team assesses the strength of your SEO, providing recommendations for updating meta tags and site content to improve organic search performance.

Results from all three areas are provided in a branded slide deck that can be presented to website developers, brand managers, and content developers to make targeted, strategic updates to your website to achieve impactful results.

Starting at $7,000 USD

Website Persona Development & Customer Journey Mapping

Creating a sales-oriented website that provides relevant and timely information to potential customers requires that you first understand those customers and how you move them from basic awareness of your services and products to a contracted sale. To establish your venue’s position in the meetings and event marketplace, Unique Venues works with you and your stakeholders to understand your organizational values, define a set of customer personas, and map a customer’s experience moving through the sales funnel from prospect to client. Using the final deliverable of a branded slide deck with the results of the conversations around organizational values, client profiles, customer journey, and brand positioning, your venue is prepared with the foundation to launch a website implementation or redesign that is sure to target the audiences and type of business opportunities you are looking to capture .

Starting at $3,000 USD + Travel Expenses

Website Wireframe Development

Unique Venues develops a full sitemap for your venue website, either as a standalone site or as an integrated part of your organization’s web structure. Based on the sitemap, we provide website wireframes and design direction for up to four different page types, based on your specific needs. In addition, we provide a detailed optimization strategy for driving conversions on the website and specific call-to-action recommendations. All wireframes are designed for both desktop and mobile deployment and adhere to any organizational brand standards and design guidelines

Starting at $4,500 USD + Travel Expenses