24
LEVEL 8 PROGRAMME
MANAGEMENT
POSTGRADUATE CERTIFICATE IN APPLIED BUSINESS C R E D I T S 60 (0.5 EFTS)
S TA R T D AT E S February or July
A N N U A L F E E S $3,900 (NZD)
C A M P U S Mt Albert
D U R AT I O N Full-time for 6 months or part-time for 1-2 years
(Approximate domestic fees only. Includes GST but excludes the Compulsory Student Services Fee levy)
Career opportunities
Is your business career in need of a skill pick-me-up to enhance your employment opportunities? In six months, you can develop knowledge and skills in a specialised and in-demand area of business which will help you to stand out to employers or take that next step in your career.
• Pathway into further, higher-level postgraduate study • Gain employment or further your existing career in a wide range of specialised roles
Highlights • Acquire and update your business capabilities. No prior experience in business is needed. • Applied learning. Utilise case studies and projects to apply theory and skills to real-world situations. • Blended course delivery. Learn in a variety of different ways from facilitated workshops and interactive lectures to online learning, presentations and discussions, and self-directed learning. • Flexible timetable. Weekday classes with online delivery options to support your learning. • Further your knowledge and skills. Develop the business acumen and strategic skills you need to perform well at the highest levels within an organisation. • Industry connections. Benefit from applied learning and collaborate with industry stakeholders in addition to the necessary theoretical learning. • Progress into further postgraduate study. Graduates of this programme will be eligible to move into the Postgraduate Diploma in Applied Business. • Small classes. Facilitated by expert lecturers with strong industry connections and experience.
Programme overview
Digital Marketing
Business as ‘unusual’ is the new normal, and whole industries are changing in response to a series of unprecedented demands and issues. With each new disruption, organisations are faced with new challenges and opportunities. What will ensure their survival is employees who are on-the-ball, thrive on the unknown, and constantly upskilling.
Marketing has always been about connecting with your audience at the right time and in the right place. In today’s business world, that place is online. In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You’ll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.
This postgraduate certificate will extend and deepen your knowledge and capabilities in a specialised area of applied business: choose from Business Analytics, Digital Marketing, Advanced HR, Leadership or Supply Chain & Logistics. When you graduate, you’ll have acquired additional skills and knowledge to gain employment in specialist roles or move into higher-level roles with your existing employer. You will also be able to further your postgraduate study by enrolling in the Postgraduate Diploma in Applied Business.
Specialisations Our specialisations reflect current industry practice and areas of high demand for employment:
Business Analytics When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You’ll gain an in-depth understanding of concepts, procedures, and computing techniques for enterprise data mining with applications to different industries - and explore storytelling in data analytics for improving organisational outcomes.
Additional industry certifications you may be able to achieve include: • Industry Certification in Inbound Marketing • Industry Certification in Online Advertising • Industry Certification in Web Analytics
Leadership Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge, and abilities of effective leadership from a diverse range of cultural approaches and learn how to build an inclusive culture that enhances employee and organisational performance.
Supply Chain & Logistics Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you’ll develop
