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LEVEL 9 PROGRAMME
MANAGEMENT
MASTER OF APPLIED BUSINESS C R E D I T S 180 (1.5 EFTS)
S TA R T D AT E S February or July
A N N U A L F E E S $7,800 (NZD)
C A M P U S Mt Albert
D U R AT I O N Full-time for 18 months or part-time options available
(Approximate domestic fees only. Includes GST but excludes the Compulsory Student Services Fee levy)
Career opportunities
Ready to take the business world by storm? Advance your knowledge and skills, and progress your career, by learning what it takes to perform – and excel – in higher-paid, leadership and management positions. Choose from a range of highly relevant and in-demand specialisations including Business Analytics, Digital Marketing, Advanced HR, Leadership or Supply Chain & Logistics.
• Business analytics manager • Insights & data analytics managers • Head of business intelligence • Digital performance consultant • Digital marketing manager • Digital & search specialist • Human resources advisor
Programme overview
Digital Marketing
• Senior human resources manager
Now, more than ever, organisations are faced with unprecedented challenges and new opportunities. If businesses are to remain profitable and at the top of their game, they need a contemporary workforce that can negotiate change and disruption with agility and resilience.
Marketing has always been about connecting with your audience at the right time and in the right place. In today’s business world, that place is online. In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You’ll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making
• Supply chain manager • Programme manager
Highlights • Acquire and update your business capabilities. No prior experience in business is required. • Applied learning. Utilise case studies and projects to apply theory and skills to real-world situations.
This Master’s programme has been designed to enable recent business graduates (or those with relevant work experience) to gain highly specialised knowledge and contemporary skills in their chosen area of specialisation.
• Blended course delivery. Learn in a variety of different ways from facilitated workshops and interactive lectures to online learning, presentations and discussions, and self-directed learning.
When you graduate, you’ll be ready to enter the local and international workforce in a wide range of leadership and management positions, or further your existing career as a capable and responsible business professional.
• Industry Certification in Inbound Marketing
Specialisations
Leadership
Our specialisations reflect current industry practice and areas of high demand for employment:
Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge, and abilities of effective leadership from a diverse range of cultural approaches and learn how to build an inclusive culture that enhances employee and organisational performance.
• Do an internship (elective course). Undertake a workplace project relevant to your specialisation. • Flexible timetable. Week evenings and weekend classes with online delivery options to support your learning. • Industry connections. Benefit from applied learning and collaborate with industry stakeholders in addition to the necessary theoretical learning. • Post-study work visa. International graduates will be eligible for a poststudy work visa upon completion of this programme. • Small classes. Facilitated by expert lecturers with strong industry connections and experience.
Business Analytics When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You’ll gain an in-depth understanding of concepts, procedures, and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.
Additional industry certifications you may be able to achieve include:
• Industry Certification in Online Advertising • Industry Certification in Web Analytics
Supply Chain & Logistics Supply chain and logistics management is critical to business performance and customer satisfaction.
