Colour Conversations with Entrepreneurs from around the world

An Interview with: JUNE MORROW

Authentic Connections.

BY DWAYNE RICHARDS, CPA OWNER, THE ENLIGHTENED ACCOUNTANT Accounting tips for the creative business owner

Who is June Morrow? I am a consultant and a strategist. I work with transformational coaches and consultants. I help them step out of isolation and into more authentic connections with people. I do this by helping them with communications, messaging, and marketing. My goal is to help people create content, programs, and businesses that inspire them as much as they inspire their audiences.

Why is it important that your clients be inspired?

Years ago, I worked in corporate communications. I remember learning if you’re bored with what you’re writing, what do you think is going to happen with your audience, your emotions come through, in what you share in your communications, in your words, in your style. If you’re not interested in it, or if you’re holding back, your audience is going to feel.

“Your business solves problems. The problems that it solves are probably a problem a person feels really alone with right now.”

Questions to ask yourself:

• Why are you doing what you’re doing?

• What is the difference that you want to make in the world?

• What’s the change that you can help people within their lives?

What is your purpose?

Helping people feel less alone.

I believe my purpose on earth is to inspire people. Just being me with all the crazy life choices, and the way I communicate.

“It is about making people feel less alone.”

I remember when I first came to you, I felt, Oh, my gosh, my finances are a mess and I am not making money, I was embarrassed about it. You made me feel less alone. And it was really transformative for me and that’s why I love working with you.

What were your early beliefs around money?

“Money comes and money goes.”

My early beliefs about money were twofold. One that there’s never enough, and two that it’s important to save.

For my parents it was important to not go into debt.They saved their money and paid for everything upfront, except for their house. Because they were always saving, we didn’t have much. I always had this feeling there’s not enough money.

How has your money story changed?

I think that I can create my own money story.

I’ve realized that sometimes it’s okay to go into debt, there’s good debt, there’s bad debt. Your life choices are what are important to you. At the end of the day, how you spend money, and how it creates the quality of life that you want is ultimately what’s most important.

So here’s an example. I don’t own a home. But I have had a lot of experiences. I’ve invested a lot of money in education. I have two degrees and a college diploma, I’m constantly taking courses to improve myself. That’s where my money goes, into personal development, and that enriches my life.

The other thing I’ve learned about money is about welcoming in more income, about having the capacity to receive and not being afraid to receive.

How can I actually make more? How can I create more wealth for this world?

In the process of doing that, how can I help other people, have more wealth in their life and not necessarily in monetary terms, but wealth in terms of feeling fulfilled, a wealth of connections, or wealth of feeling they’re living their purpose?

What does wealth mean to you?

The ultimate form of wealth is when I can stand tall and say this is who I am. I’m not making apologies for it, I have value, and I am making a difference in this world.

What does authenticity mean for you?

Authenticity is everything to me. I think it’s about being true to yourself. It’s about being true to your higher calling, the thing of your dreams. We spend the first half of our life putting on our masks. Then if we’re lucky, we spend the second half of our lives dropping all of that, and seeing what’s underneath. It’s what’s right for you what’s true to you and then expressing that and having the courage to express who you are. To be vulnerable, a huge part of authenticity is vulnerability.

What about courage?

Courage isn’t the absence of fear. Courage is acting in spite of fear.

We all have some inner voice that’s asking us to do something, to be more. When we get on that path, that’s when we have to walk through the fear, and in walking through the fear, you see who you are.

Who is your ideal client?

I absolutely love working with coaches, life coaches, business coaches, any kind of coach who is purpose-driven, they’re coming from a heart-centered space, maybe they’ve been through a transformation themselves, and they want to help other people with that same transformation. They’re not necessarily driven by profit. They’re driven by wanting to make an impact.

What is their pain?

How do I get out there?

They don’t want to bother people. It is a big red flag, they are blocking themselves and they are blocking their authentic connection.

There are multiple things that are stopping them. One is, they have a fear of, being judged and they worry about what people will think. That is going to stop them from making connections.

Your business doesn’t exist to fulfill your own interests and desires, it exists to solve a problem.

What is one of the five money-blocking mistakes most coaches make?

Hiding behind technology, this is what it looks like.

I’ll start my business when my website, and my branding is done.

Learn more about the other blocks including the need for another certification.

Gold at the end of the rainbow.

If you’re just starting your business, the first thing you need to do is to talk to people and find out what they need. That’s the first thing you need before you create anything. Talk to people. What is it that they need? Where are they struggling? How can you help them?

Don’t create, investigate!

Don’t create, but ask and listen. Listening is the most important thing you can do as an entrepreneur. It’s gold.

Closing Thought

Notice where you’re feeling resistance in your business, because that is an area for growth and if you move through it, that’s where you will find the treasures, like gold.