4 minute read

Colour Can Change The World

By Janice Cardinale

We all have a unique sense of self, and the bravest thing that any of us can do is to show our true authentic selves, as we look to the world to give the same back to us.

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But this is very difficult to do. It takes so much authenticity and vulnerability while confronting obstacles along the way. It could be language, using the wrong tone, the wrong word, the wrong term of faith. Maybe we are speaking behind a screen, or into a cell phone, allowing the physical cues to get lost in translation. Sometimes its emotional, were tired, were stressed, and the words don’t come out right and we are then misunderstood. But often we fear how others will receive us and say things that are easy and safe.

WHAT IF THERE WAS A SHORT CUT TO SELF-EXPRESSION?

A medium that would support who we are? That would allow others to understand us perhaps?

What if colour were the short cut? Think about this for a moment. Everything around us has changed, colour has remained the same, and has the power to influence. Colour can make a statement. So many brands know that colour can lead to human connection. Colour can amplify and exude a brand’s ethos. Colour has the power to make you instantly recognizable and sometimes legendary.

COLOUR ENABLES US TO EXPRESS OURSELVES AS INDIVIDUALS, BRANDS AND SOCIETAL INFLUENCERS!

How many times have you walked into a space and you see the same colour or colour scheme that you had just seen somewhere else or maybe you were just having a conversation about? It’s uncanny. There is a reason why colour can be symbolic of our times.

Allow me to share a personal story; “when the pandemic began, I was working from home, I no longer had the desire to dress up or placed any colour in my daily accountability. My world was very grayish which was indicative of how I was feeling inside.” But, now that we express ourselves through digital means, we must be more intentional about how we express ourselves and represent our selves in a digital space.

THERE IS A CONNECTION BETWEEN COLOUR & CULTURE!

As we re-connect this world, we have an opportunity to bring our whole selves. But a change of knowing and understanding what is before us is paramount.

This is why it requires so much bravery and vulnerability. Colour enables us through a visual language to be more honest, transparent and open. And this is how colour can change the world.

We are living in a very unconventional time and in fact what many people are embracing now is the experience we have had and seeing the opportunity to write a new narrative for ourselves and establish a new vision.

We are finally giving ourselves permission to be accepted for who we are. Ingenuity, unconventional ideas and creativity are at the core of our existence. Devising new methods, taking actions that involve courage allows us to do things with a deeper meaning by establishing new values, that enable us to take bold steps while reinventing our lives.

CREATING OUR OWN UNIQUE JOURNEY!

Expressing a mood or attitude towards those close to you, is reflective of what we are experiencing, The colour green resonates around the world with all of mankind. It’s an organic colour and one that supports sustainability and growth. This is what people are looking for and what they need to feel alive and thrive.

FOR 2023

THESE ARE MY SUGGESTIONS TO HELP YOU GET STARTED ON YOUR JOURNEY:

BEGIN A BRAVE NEW JOURNEY

HAVE THE COURAGE TO ACT

EMBRACE THE UNCONVENTIONAL

LET HYBRID COLOUR INTO YOUR LIFE

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