Colours Behind The Brand Case Studies

By Moira Bush

You’ll never look at these logos the same again!

Spotify is one of the largest music streaming platforms on the planet. And looking at the colours and numbers in their name, you’ll see why they have outlasted the likes of Napster and PeopleSound..

Spotify (and other platforms like it) were hugely disruptive to the music industry. They gave independent musicians equal ability to get their music out to the world and get paid without a label representing them. Unlike physical or download sales that pay artists a fixed price per song or download, Spotify pays them based on how many streams (in proportion to the total songs streamed on the platform). It was revolutionary and gave so many people the ability to gain validation in their music careers.

So now, let’s take a look at the colours behind this brand and how they play out in the Spotify story.

The above chart represents what the name ‘Spotify’ looks like in colour. We take the letters and give them a number based on the chart on the previous page. We divide consonants and vowels then calculate the total. Each number is assigned a colour (or combination of colours) in the Colour Mirrors system. Each colour has a message then we interpret the messages to provide a reading for the business.

CONSONANTS

In this article we are going to focus on the single digit numbers in this line up. The green Mercury bottle in the consonant position tells us that this company needs to be mindful of the environment.

You would think that being a live streaming service that they would have less GHG (Greenhouse Gas) emissions than when the industry was manufacturing records and CD’s, but that’s not the case. It turns out that the sheer amount of energy it takes to run the servers, is producing significant GHG emissions.

In an article on energytracker.asia, Spotify is doing their part though. They have joined the United Nations’ Race to Zero and are committed to netzero by 2050. Since 2019 they have shifted their content from traditional data centres to the Google Cloud platform. (Google states that the platform is carbon neutral and intends to power all of its data centres with clean energy by 2030).

In addition to being mindful of environmental impact, the colour green energy is one of vastness and no limits. The company must be accessible to all. It would not serve them to put out a limited time offer or a limited space offer in their marketing efforts. The green energy says no one will be excluded, there’s space for everyone. One way to be inclusive for a green company is to provide multiple tiers for their users which Spotify has done well. They have their free platform with advertising, their paid platform without advertising, and their podcast platform. Green companies should adopt an open door policy with regards to usage as well as support.

VOWELS

Moving on to the centre column in the above chart. These two coloured bottles represent the vowel vibration. The Magician, bottle 15 and that breaks down to the Venus love and money, pink colour.

Pink in the vowel position means love and money are extremely important (as they should be to all companies, but especially a pink company). They will be hard on their employees because they expect perfection. If the servers are down or complaints come in they need to fix these issues right away. They can’t afford to look less than perfect to the outside world.

A pink company is going to care deeply about their employees. Since they want to be loved by everyone they may even go overboard by offering more perks than the average company. They will do their best to make sure they are all taken care of and work in a beautiful environment. I did some checking behind the scenes to see if this was true of this pink company. In true Google fashion I was able to find the answers on glassdoor.ca, some comments from employees include: Beautiful office, well stocked with snacks and beverages;

Great culture, good benefits, fun office, free lunch; amazing healthcare, free food, beautiful office space, flex home working. Great job Spotify! You’re feeling the energy of a six in the vowel position even if you don’t know it!

TOTAL NUMEROLOGY

OK, now let’s take a peak at the total (the very last bottle in the line up on the previous page) It’s the number 2 bottle and it’s called ‘The Moon - I Feel’ and is represented by the colour blue. Blue in the ‘total’ position means it needs to be a global company. They can work when the sun shines or when the moon is out. They are good in all time zones and would do well to send out marketing messages in the wee hours for best results.

Blue is a futuristic colour which means this company is ahead of it’s time. If you think back to when online streaming was emerging you will see that they were one of the pioneers.

The moon energy is present in their logo. Of all the shapes they could have chosen they chose the moon shape to represent their brand, nice work! Since they have this futuristic vision a number 2 company will attract a younger demographic. My son still can’t figure out why I’m not on Spotify all the time!

ADDING IN THE CEO’S ENERGY

Daniel Ek is the CEO of Spotify, his birth number is an 8, represented by the colour violet and the planet Saturn. Eights are perfectionists and expect perfection from their staff. He won’t feel the need for recognition or to give himself a pat on the back. He will most likely just blow it off and move on to the next thing. If you are an eight CEO it will be important to celebrate your successes. A violet/ eight CEO is able to make money doing soul work, something that makes them feel good about themselves because they are creating a legacy for their children to inherit!