Colours Behind The Brand-Case studies

BY MOIRA BUSH, FOUNDER, MOIRA BUSH ACADEMY & AMY BELL, WHITE LIGHTNING COMMUNICATIONS

You can’t make up this stuff!!

When we looked at a company to tell theirOlive brand story, Garnier just popped upas a great example of the use of olive greensin a logo. Not only is the colour appealingand telling of its origins, the image is just sopleasing to look at. After all, who can resistthe beauty of a leaf?

And then we begin to delve into themeaning of Garnier through numerologyand as usual we are gobsmacked at justhow amazing this process is! This is onebrand story you will never forget. It hasthe magic that has become known as theTesla code 3-6-9.

Humble Beginnings

In France 1904, Hairdresser Alfred Amour Garnier developed and patented a lotion for hair care that was made entirely from plants. He called it Lotion Garnier. Fast forward to today, and Garnier is now owned and manufactured by L’Oréal. We are sure that back in 1904 Alfred was not thinking about magical manifestation formulas, he probably just wanted to help his customers improve the health of their hair. So what has Tesla to do with Garnier?

Tesla

Nikola Tesla was known for saying that the number sequence of 3-6-9 held the secret to unlimited energy, a free source of electrical power. It is also said that we don’t yet know how to harness the power of these numbers in sequence because it is of another dimension. What we do know, is that any company that has these numbers as their numerology story, somehow achieve success and fame beyond the norm.

Garnier’s numbers: 30, 15 and 45 [C9]. Their face to the world energy of Garnier is 30 and 3, turquoise and coral. A combination that is water and coral reefs and oozes freshness and natural beauty. Turquoise is a colour that says ‘you can trust us’ and coral is a colour that says ‘we will make you beautiful’. A good combo as Garnier effortlessly added skin care to its range of products. Because Garnier has a 3 showing up in the consonants their business is set up energetically for love money and joy. Coral contains yellow and red/pink so customers understand that they would want to spend their money (red/pink) on Garnier products and services because they will bring them joy (yellow).

Olive is the colour of magic, in fact in the Colour Mirrors system bottle number 15 is called The Magician and a bright olive colour. This is also the number indicating the internal workings and intentions of this brand. Olive says anything is possible, dare to dream bigger, dare to think and work outside of the box. As we researched this company we took a look at the actual ingredients of their products. The ‘inner’ workings of their formulas also include many olive coloured natural products. Green apple, avocado, aloe and olive oil are top of their ingredient lists. The magic of plant alchemy fills their bottles and provides the fresh scents and cleansing properties of Garnier products. .

The number 45, in the Colour Mirrors system is the C9 clear bottle. Clear holds the rainbow, a full spectrum of colour. It is not surprising that in the years 2002 and 2009 colour appeared in the logo design. It’s also not surprising that one of their 4 divisions is hair colour. They are literally bringing colour into our bathrooms. Just in case you were a little nervous about what you’d look like with coral coloured hair, they have a ‘virtual try on’ live app on their website!

Now the magic: 30 is 3, 15 is 6 and 45 is 9. A perfect sequence of Tesla’s code. What does this mean for Garnier? Do they perhaps hold the secret formula for ultimate hair and skin care?

What is the link with its parent company L’Oréal? So we went a bit deeper and looked at Loreal’s name - and to our astonishment they have the Tesla numbers too! With the 15 in both names, this was a match made in business heaven for the Garnier brand. Loreal’s 12 by the way is the bottle in Colour Mirrors called ‘Heaven on Earth’. So there is some magic and 27 harvesting with the parent company that adds to the allure and power of Garnier.

Of course they would use technology (turquoise) to allow customers to virtually try on a rainbow of colours before purchasing! Amy now knows she’s not quite ready to become a silver fox.