Case Study - airbnb and Tesla - You’ll never look at these logos the same again!

Colours of Business

By Moira Bush & Amy Bell

We’re shaking things up in season two! For the last four issues Moira Bush has been our resident ‘Colours of Your Shadows’ columnist. But as you can see, we are teaming up for season two!

Just before the coral edition deadline I (Amy) went to visit Moira so we could chat about the upcoming season. Maybe it was the beautiful sunny day or perhaps it was Moira’s newly Feng Shui’d back patio that inspired us, but we both agreed it was time to change the shadow conversation.

As we sipped our cool drinks and reminisced about our past experiences we were reminded of our shared history in marketing and our passion for the psychology of colour, numerology and astrology. We both particularly enjoy applying these three elements to famous companies to see what interesting colour stories pop up for them. And there it was, our new column!

Together, Moira and I are going to be providing you case studies on large companies so you can see how their choice of branding colours and business philosophies match up to our colour analysis.

What Moira and I have both come to discover is that our clients are wanting more from us. The world is awakening and we need to meet them at their new level of awareness. They need to feel connected to the products and services they decide to use. They want authenticity in their messaging and heart and soul in their branding.

By using well known companies as examples we will show you how discovering the soul of their brand, through name and date colour analyses, can reveal hidden information about their business.As we make our way through the rainbow in upcoming editions your own brand colours will most likely be examined through our case studies. We invite you to see your business through these influential companies and use the information to support you in:

• Choosing branding colours for your website, packaging, campaigns and marketing pieces

• Building company messaging

• Creating sales messaging

• Providing service ideas

• Discovering your mission and vision statements (Your why!)

• Developing pricing

• Shaping value propositions

• Constructing policies and procedures

• Setting your Intentions and goals

• Generating more profits

And for larger companies:

• Designing effective employee engagement programs

• Cultivating the perfect team of staff members, partners or contractors

Join us now, on the following pages, as we explore the colours behind the brand for Air BnB and Tesla!

CASE STUDY 1

Coral appearing in a company’s current logo

Behind the Brand - Air BnB

Air BnB did not start off with coral as their brand colour. The concept started in 2007 when two of the founders decided to have someone stay at their home and pay for it. Within a year they ran with the idea and became one of the largest disruptors on the planet.

To quickly sum up their past brand story we looked at both the pink and turquoise logo, first appearing on their website on 11/08/2008

Note the double 8’s and double 1’s in their launch date - signifying double abundance energy and partnerships where two parties work together to earn an income. The 11 also relates to portal or doorway energy. Think how they have literally taken us through millions of doorways, showing us that there is a more economical, fun way to travel.

These numbers and colours show us their journey from inclusive, playful, innocence (pink/turquoise), to needing the (blue) masculine energy during their structured growth period and then returning to their roots in a more sophisticated, powerful way through turquoise’s complementary colour - coral.

They changed their logo to coral in 2014. Coral is the new grown up pink. It’s where pink gets her groove on and steps into her power. As we can see, from the company’s incredible success since 2014, coral’s expansive energy not only took hold of them but also expanded and created new side industries who are also profiting from this game changer.

Interior designers have a new line of business, décor companies have new product lines, insurance companies are charging higher premiums and BnB coaches are popping up all over social media charging potential hosts for specialized courses and tutorials on how to create luxurious, intimate spaces. And as Moira cheekily reminded me, coral is the colour of sex and bedrooms! I wonder if they knew that already?

Air BnB is an organization that says you can take your home and turn it over to the public. Essentially your most private, intimate space is invaded. However, their new coral logo says – you can feel safe doing this with us because coral is the colour of feeling in charge. And what’s the payoff to allowing your private space to be invaded by strangers? Money. In numerology the number for having it all: money, success, love and joy is 10 and called the Wheel of Fortune in the Colour Mirrors system.

CASE STUDY 2

Coral appearing in a company’s numerology (Not in their logo)

Behind the Brand - Tesla

Tesla is interesting because the numerology of their name brings up coral (3) energy but they don’t feature coral in their branding. So how does the coral energy influence this company?From a numerological perspective Elon is the perfect CEO for this company. His birth numerology comes to a 7 (turquoise) and the company comes to a 3 (coral), these are complementary colours. Coral can be expressed as uncontrolled ego in the company but when combined with Elon’s turquoise, higher heart energy he will serve to balance things out.During a recent numerology course that Moira gave, she dug into Nicola Tesla’s theory on the numbers 3, 6 and 9 and how important they are to our lives here on Earth. What was really interesting is that Tesla’s name numerology contains the 3 (coral) and 6 (pink) energy. (See chart above). So what we could determine from this is that the reason for this company’s existence, their motivation, is that it really does want and need to make a difference with regards to energy and resources used on this planet.

Turning to Tesla’s logo, its official colours are black and silver, however they have recently taken to adding red in their marketing. Red is about survival and perhaps this is sending that exact message to the public. In order for our planet to survive and for you to survive on the planet, we need to work together and here’s our car that will start the journey of healing the planet’s resources. What we didn’t mention above is that the 9 (red) energy from Tesla’s theory is missing in Tesla’s name numerology. Perhaps this is why it’s showing up in recent marketing material - to complete the sequence of “3, 6 and 9”.

Looking at the vision energies in the chart above this is where our coral (3) energy shines. It comes from the number 12 (1+2=3) which translates to creating heaven on earth. The 12 holds violet (spiritual aspirations) and red (material aspirations) and says it’s ok to have both. You can be spiritual and support the planet, and you can also enjoy your ride in a beautifully designed car. You can’t bring heaven to earth in an ugly car, (coral insists you surround yourself with beauty, fame and luxury) in order for us to believe the 12 energy. The 3 numerology energy says this company is destined for success and it will happen through 3 different channels or products. Coral combined with the number 3 pushes companies into triple avenues of expansion.

For Tesla, cars won’t be enough which is perhaps why they have expanded into making the Powerwall battery cells to power an entire home, and solar panels and roof tiles.

WATCH OUR NEW SHOW!

Starting 14 October, 2021

Join us as we discuss the colour and numerology energy behind well-known company’s brands. Each week a viewer can win a free live assessment of their business colours and brand.