business Sponsorship and Advertising
Contact: Sam Freeman, Marketing Manager 0151 702 7362 | samfreeman@unitytheatre.co.uk
about us ‘The most ambitious theatre in Liverpool...’ TheGuardian
One of the best loved theatre’s in Liverpool, unitytheatre has been at its Hope Place venue (just off Hope Street) for over 30 years. Producing and presenting a diverse range of contemporary and innovative drama, dance, comedy, community and family events, with an active education department and thriving Youth Theatre, unitytheatre is Liverpool’s award-winning small-scale theatre.
Our Brand Values • Innovation • Value for money • Creative • Relaxed
• Community • Inclusive • Welcoming • Risk Taking
• Excellence • Fringe • Diverse • World Class
Our Work Onstage Recent successes include international co-production Gold Mountain, the acclaimed For The Best, Ibsen’s astonishing When We Dead Awaken, Angels in America as well as our support of LGBT festival Homotopia.
Contact: Sam Freeman, Marketing Manager 0151 702 7362 | samfreeman@unitytheatre.co.uk
audience Our Audience Over 26,000 tickets are sold for unitytheatre events every year. Our audience predominately live within a 30min drive-time of us (75.8% within 30min, 87.1% within 45min) with our audience tending to come from the Central Liverpool, South Liverpool, Sefton, and Northern Wirral areas. Our audience extends as far as Leeds and Manchester with hotspots in Southport, St Helens, Warrington and Runcorn.
Our Audience Types Our audience is largely Acorn (consumer categories) groups 1, 2 and 3 (Wealthy Achievers, Urban Prosperity and Comfortably Off). We are particularly successful with the following audience types: • Acorn 1.C: Flourishing Families • Acorn 1.D: Prosperous Professionals • Acorn 2.E: Educated Urbanites • Acorn 2.F: Aspiring Singles • LGBT Audiences through our work with Homotopia
How We Communicate We communicate with our audience with a range of methods including: brochure mailings (15k per year), e-shots (3.5k per week), facebook (950+ fans), Twitter (1795+ followers), mailings (5k+ per year) as well as distribution of print and posters throughout Merseyside. Contact: Sam Freeman, Marketing Manager 0151 702 7362 | samfreeman@unitytheatre.co.uk
advertising Brochure and Offline
Brochure Advertising We have opportunity to advertise in our season brochure which is produced 3 times a year with over 40k copies distributed annually.
Distribution Stats Per Year (may be subject to change) 16k sent to unity’s audience 21k distributed in Merseyside 3k exit flyered to unity’s audiences 20k+ views of online brochure version 9k+ E-mails of brochure to unity’s mailing list.
Prices and Availability • 1/4 Page (full colour) - £199 per brochure, £399 for 3 brochures. • 1/2 Page (full colour) - £349 per brochure, £799 for 3 brochures. • Full Page (full colour) - £499 per brochure, £999 for 3 brochures. All adverts include credits as a unitytheatre corporate angel. Free Design Services are available. Prices may be negotiable.
Contact: Sam Freeman, Marketing Manager 0151 702 7362 | samfreeman@unitytheatre.co.uk
advertising E-Shots, Website and Digital
Our Digital Advertising We communicate regularly with our audience through e-marketing, e-shots and social media. This allows us to get instant feedback as well as measurable high ROI results.
Digital Stats Per Month (may be subject to change) 14k e-mails sent every month Average Open Rate 18% - 25% Dual Layered HTML & Rich Text E-mails 970+ Facebook ‘Likes’ 28k+ Facebook post views
E-mail Partner Listing Space
Opportunities • • • •
E-mail ‘Partner’ listing - £99 per e-shot, £199 for 3 e-shots E-mail Sponsorship - £299 per season Website Listing (hotels & restaurants) - £25 a year Twitter and Facebook communications in discussion with Unity
All adverts include credits as a unitytheatre corporate angel. Free Design Services are available. Prices may be negotiable.
Contact: Sam Freeman, Marketing Manager 0151 702 7362 | samfreeman@unitytheatre.co.uk
contact us Contact Details • Sam Freeman - Marketing Manager 0151 702 7362 samfreeman@unitytheatre.co.uk • Sue Williams - Executive Director 0151 702 7361 suewilliams@unitytheatre.co.uk